Mitra9Brands reposted this
As more Gen Z individuals prioritize their health and wellness, the traditional notion of social drinking is being replaced by a growing interest in functional beverages that align with their lifestyle choices. A recent study highlighted in Newsweek reveals that 64% of legal-age Gen Z consumers in the U.S. are shying away from alcohol in favor of beverages that offer more than just a buzz. They're looking for drinks that enhance their daily lives—whether it's boosting energy, improving focus, or simply promoting relaxation. At Mitra9Brands, we see this shift as an incredible opportunity to provide alternatives that cater to this new wave of consumers who are mindful about what they put into their bodies. Our functional beverages are designed to support the active, health-conscious lifestyles that define Gen Z. It's inspiring to see a generation so committed to wellness. We’re excited to be part of this movement, offering products that truly make a difference. Reference- https://lnkd.in/grTYFF9E. #GenZ #SoberCurious #FunctionalBeverages #Wellness #Mitra9
