Consistency is Key 🔑 Ever feel like your engineering business’s online presence is... inconsistent? Here’s the thing: A scheduled posting routine isn’t just about being “present.” It’s about creating trust. When your audience knows you’re there, week after week, they start to rely on your expertise. For example: 🎯 Share a behind-the-scenes post every Tuesday. 🎯 Highlight a case study every Thursday. 🎯 Drop some industry knowledge every Friday. It’s like tuning into your favorite show—it keeps people coming back. So, what’s your posting schedule looking like? If it’s “random,” we can help fix that. 😉 #MarketingStrategy #EngineeringBusiness #ContentConsistency #LinkedInTips #MiWMEDIA
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97% of technical buyers watch videos for work...weekly. What types of videos should your technical company create, and how does video content fit in with your #industrialmarketing strategy? Jeff Long from True Focus Media joins me on this week's #contentmarketingengineered to share what's working right now to reach engineers with video. Watch/listen on your favorite platform or here: https://lnkd.in/dS_jpx-5
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Limit your content to only one CTA per post! What are your thoughts on this? Let me know in the comments👇
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Woot! Angus Gordon is presenting at the next meetup! "This talk is about the ways in which good intentions – our desire to offer choice and avoid the appearance of a dead end – can actually harm users’ confidence that they’ve reached their destination. We’ll get some practice spotting moments of uncertainty and frustration, and we’ll talk about how to fix them by designing encapsulated content – content that conveys a sense of clarity, containment and completeness." https://lnkd.in/gsXgHVX4
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If you want to create viral short form videos, follow this checklist: • Write like you speak • Use seeds of curiosity • Keep the sentences short • Get into the WHAT and HOW • Consider using lists of 7 things • Each script should be around 120 words
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Before you ever hit ''post'' again, Learn my 7 tricks that make a post viral ↴ 1. Start with a hook → two sentences at the top. 2. Write a body → explanation, story, or a listicle. 3. Use white spaces: → make it visually easy to read. 4. Keep it short: → avoid long paragraphs or sentences. 5. Keep sentences brief: → seven to nine words maximum. 6. End with your point: → two sentences to summarize. 7. Add a CTA or P.S. → drive engagement or action. Start practising using this format, and see how your impressions grow! P.S. Do you want more videos like this? 😂
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Good content does one thing well: It solves a problem. → Your audience doesn’t care about you. → They care about what you can do for them. Answer this: What’s one thing your ideal client is struggling with today? Write about that.
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Good content does one thing well: It solves a problem. → Your audience doesn’t care about you. → They care about what you can do for them. Answer this: What’s one thing your ideal client is struggling with today? Write about that.
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Every post wants an image, right? If we are not writing about that image in particular, what % of the post’s value should we attribute to the image? If I was going to have an open call for images to license for my posts what would be a fair rate? If we publish 100x/year, should we divide our annual subscription revenue by 100 and then allocate that appropriate percentage to the featured image?
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If you schedule multiple posts at once, you need this trick!👇👇 ✅Use PostPaddy to set days and times for your posts to go live weekly. ✅Each time you want to upload a new post, click on “Add to Queue” And just like that, you have a posting schedule that stays consistent every week. If you'd like to try this out, Comment QUEUE, and I’ll send you a detailed tutorial.
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Here are some tips for quick engaging of blog post!
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