How do you turn $1.1 MM of invested capital into $3MM in revenue?
Your answer is entirely dependent on three things:
1. The opportunities available to you.
2. Your experience and your ability to adapt your skill to these opportunities.
3. Your risk tolerance.
Most commercial reports aren't built with this premise in mind.
Standalone market reports, industry surveys, IP landscape assessments, and competitive landscape assessments touch on opportunities, but rarely lack the customization to underscore points 2 and 3.
If you build strategic insight assessments, tweaking your analysis to reflect the skills of your clients while investing in monitoring indications of their success is a powerful way to differentiate yourself from competitors.
Over the weekend I mocked up a workflow that allows people to set Key Performance Indicators (KPIs) of their R&D and product roadmap (... yes, I was hanging a lot of fiber cement siding). My goal was to blend finance, sales, marketing intelligence, technical analysis, intellectual property, and innovation portfolio principles to assess the viability of a "Ring + Nail coil" for a fictitious business QuickHang Systems(TM). How far could I get in 48 hours?
The purpose was to power through a rapid assessment, to go from 18 idea(s) to alignment and funding. Along the way, I conducted a rapid feasibility survey, a financial analysis, an IP strategy, drafted a patent application, and claim charted the application to marketing materials I built.
The key is to move as efficiently as possible, while noting underlying assumptions to make predictions on technical feasibility, market adoption, and company capabilities.
If you are looking for professionals to partner with that can give you actionable insights and a multidisciplinary perspective that aligns with your business needs, follow these thought leaders:
Ronen Chen of Eden ventures
Mike Rea of IDEA Pharma | From R&D to RxD
Terri Ellis of RSM
Raymond J. Hegarty of IntaVal Ltd
Leann M. Pinto of @PFTC Group
Rich McDonnell of @ATEC, LLC
Bruce Vojak of Breakthrough Innovation Advisors, LLC
Jeff Holman of Intellectual Strategies
Mat Bullen of intelliv8
Prof. Dr. Alexander J. Wurzer of IP Business Academy
#innovationmanagement
