MKG Marketing’s Post

Key takeaways from #DigitalFirst2024 This year, it felt like a tight-knit community at Digital First 2024, where the familiarity among attendees fostered more genuine conversations. Here are my: #top5 takeaways: 🍒 AI and Cybersecurity: The threat landscape is evolving, and phishing attacks are becoming more sophisticated. Understanding these changes is crucial for enhancing defenses. 🍍 Marketing automation: Implementing simple yet effective strategies can help build personalized customer journeys, paving the way for long-term success. 🍐 Retail media power: Leveraging first-party data and programmatic solutions is revolutionizing audience targeting, enabling us to drive highly personalized campaigns. 🍇 Omnichannel mindset: Embracing strategies and technologies that facilitate creating and distributing omnichannel content is essential for maximizing reach and engagement. 🥐 Digital Transformation Lessons (GEO for instance): Marketers must adapt to changing channels, technology, and tactics to thrive in the short and long term. #DigitalFirst2024 #DigitalTransformation

Are you targeting the right buyers for Cybersecurity solutions? There’s been a shift in how Cybersecurity providers go to market as well as the influencers and buyers of it. Using our data from ML Insights, a combined data set that unifies three key data sources to create a holistic signal called the MLI Score, this guide highlights: - Cybersecurity solution buyer trends - Accounts to target with Cybersecurity-related content - Who’s involved in Cybersecurity solution purchases - The Cybersecurity-related content topics to engage buyers with Stop wasting time chasing the wrong accounts. Download the ABM Buyer Intent Guide: Cybersecurity to achieve more success from your ABM campaigns today: https://hubs.li/Q02CCfVp0

For cybersecurity companies, the standard lead to MQL rate this year is around 39%. One of our clients is seeing a 60% lead to MQL rate. Typical CTRs are .05%.... we're retargeting accounts and domains who are being passed as leads through display and they're seeing a 5.5% CTR! Results are a testament to the audience signals we're gathering by matching content to contacts based on their digital behaviors. If you want to improve your lead to MQL, opportunity creation %s and overall performance advertising metrics....check our pharosIQ #pharosIQ #demandgeneraiton #accountbasedmarketing

Optimize Your Cybersecurity PPC Campaigns for Higher ROI Optimizing your Pay-Per-Click (PPC) campaigns is critical to generating qualified leads and boosting ROI. Our latest guide dives into actionable strategies for better keyword research, tailored ad copy, and advanced targeting techniques like remarketing and geotargeting. Learn how to stay ahead of the competition and drive more conversions. Read more: https://buff.ly/3BQbB0d #Cybersecurity #PPC #DigitalMarketing #LeadGeneration #BusinessGrowth

 Black Friday & Cyber Monday Tips: Part 2! 🚨 Looking for even more holiday marketing advice? GR0’s Senior Campaign Manager, Jessica Muntz, is here to share her insider strategies. From sharpening your ad targeting to refining your social game, Jessica’s got the tips to help your brand steal the spotlight this season. ✨ Ready to crush your holiday goals? Let GR0 help make it happen: reach out to learn more!

One newsletter feature → strategic exposure that places cybersecurity brands directly in front of the right audience. In nearly a decade of helping companies find the best marketing channels, I’ve never seen anything work quite like this. The best part? We’ve developed a system that can replicate this success across multiple newsletters, ensuring our clients consistently get in front of their ideal audience. Our team was thrilled to see brands position themselves so effectively, backed by trusted voices in the cybersecurity space. But here’s the truth that no one tells you: 1. Finding the right newsletters is a challenge. 2. It’s costly and often delivers subpar ROI. 3. The process can drain your time and resources. 4. Many platforms require high upfront fees. 5. Tracking, reporting, and optimization are often lacking. At Presspool, we knew there had to be a better way to connect cybersecurity companies with the right audiences through credible, high-quality channels. So we built it. Presspool.ai connects cybersecurity companies with newsletters that offer real data and audience insights. We’ve already vetted the top influencers and newsletters, ensuring your brand is positioned in front of relevant, engaged audiences. No more guesswork or time wasted on outreach. Just strategic, data-driven placements, with performance-based billing tied to human-verified clicks. It’s time to elevate your brand’s position and align with trusted voices in cybersecurity. What’s your biggest marketing challenge right now? Drop it in the comments, and let’s find a solution together. #MarketingInnovation #CybersecurityMarketing

Whether you’re decking the digital halls for Black Friday, Cyber Monday, or the shopping days in between, these merry tips from Skai can help you sleigh your conversion goals: 🦌 Lead the pack like 𝐃𝐚𝐬𝐡𝐞𝐫 with powerful, granular targeting 🦌 Glide smoothly like 𝐃𝐚𝐧𝐜𝐞𝐫 using retailer first-party data 🦌 Add flair like 𝐏𝐫𝐚𝐧𝐜𝐞𝐫 with limited-time social promotions 🦌 Add a touch of 𝐕𝐢𝐱𝐞𝐧’s magic to your search shopping ads What about the rest of the gang? 🦌 𝐂𝐨𝐦𝐞𝐭 🦌 𝐂𝐮𝐩𝐢𝐝 🦌 𝐃𝐨𝐧𝐧𝐞𝐫 🦌 𝐁𝐥𝐢𝐭𝐳𝐞𝐧 🦌 𝐑𝐮𝐝𝐨𝐥𝐩𝐡 all have their uses too, check them out 👇 https://okt.to/MCEoUQ

Whether you’re decking the digital halls for Black Friday, Cyber Monday, or the shopping days in between, these merry tips can help you sleigh your conversion goals: 🦌 Lead the pack like 𝐃𝐚𝐬𝐡𝐞𝐫 with powerful, granular targeting 🦌 Glide smoothly like 𝐃𝐚𝐧𝐜𝐞𝐫 using retailer first-party data 🦌 Add flair like 𝐏𝐫𝐚𝐧𝐜𝐞𝐫 with limited-time social promotions 🦌 Add a touch of 𝐕𝐢𝐱𝐞𝐧’s magic to your search shopping ads What about the rest of the gang? 🦌 𝐂𝐨𝐦𝐞𝐭 🦌 𝐂𝐮𝐩𝐢𝐝 🦌 𝐃𝐨𝐧𝐧𝐞𝐫 🦌 𝐁𝐥𝐢𝐭𝐳𝐞𝐧 🦌 𝐑𝐮𝐝𝐨𝐥𝐩𝐡 all have their uses too, check them out 👇 https://okt.to/wVe5Un

The digital world we navigate today is a double-edged sword. On one hand, the opportunities it presents for marketers are boundless—unparalleled reach, precision targeting, and data-driven decision-making have transformed the way we connect with...

Whether you’re decking the digital halls for Black Friday, Cyber Monday, or the shopping days in between, these merry tips from Skai can help you sleigh your conversion goals: 🦌 Lead the pack like 𝐃𝐚𝐬𝐡𝐞𝐫 with powerful, granular targeting 🦌 Glide smoothly like 𝐃𝐚𝐧𝐜𝐞𝐫 using retailer first-party data 🦌 Add flair like 𝐏𝐫𝐚𝐧𝐜𝐞𝐫 with limited-time social promotions 🦌 Add a touch of 𝐕𝐢𝐱𝐞𝐧’s magic to your search shopping ads What about the rest of the gang? 🦌 𝐂𝐨𝐦𝐞𝐭 🦌 𝐂𝐮𝐩𝐢𝐝 🦌 𝐃𝐨𝐧𝐧𝐞𝐫 🦌 𝐁𝐥𝐢𝐭𝐳𝐞𝐧 🦌 𝐑𝐮𝐝𝐨𝐥𝐩𝐡 all have their uses too, check them out 👇 https://okt.to/jXU2zS