MKTG WMN’s Post

Thought leadership is the cornerstone of personal branding on LinkedIn. By consistently sharing valuable content and insights, you establish yourself as a thought leader in your industry. Thought leadership not only elevates your personal brand but also fosters trust and credibility among your audience, leading to increased visibility, engagement, and opportunities for growth. Embrace thought leadership to take your personal brand to new heights on LinkedIn. #linkedin #thoughtleadership

In a competitive market, digital agencies must focus on establishing brand authority to stand out: 1. Develop a strong, consistent brand voice and create high-quality, insightful content that positions your agency as an industry leader. 2. Engage with your audience through thought leadership pieces, webinars, and speaking engagements. 3. Build credibility by showcasing client success stories and testimonials. 4. Continuously innovate and stay ahead of industry trends to maintain your authority. How does your agency build and sustain brand authority? #BrandAuthority #DigitalAgency #CompetitiveMarket

In a world where brands furiously compete to get consumers’ fragmented attention, how can your brand cut through the noise? One of the most effective ways is to invest time and resources into a thought leadership program. Thought leadership – showcasing your company’s expertise and unique, informed perspective on hot industry topics – will help you build trusted relationships with your audiences. Whether it’s contributed articles, getting your executives on the stage at industry events and conferences, or engaging regularly on social media, thought leadership demonstrates your brand’s role as an industry leader. Dedicated PR can help get you there. Learn more here: https://bit.ly/4hGPxFN #1903PR #publicrelations #techpr #mediarelations #thoughtleadership

If your brand isn’t leading, it’s following And no one remembers followers! 𝗕𝗲𝗶𝗻𝗴 “𝗴𝗼𝗼𝗱” 𝗶𝘀𝗻’𝘁 𝗴𝗼𝗼𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 𝗶𝗻 𝘁𝗼𝗱𝗮𝘆'𝘀 𝗰𝗿𝗼𝘄𝗱𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁. To stand out in 2025, your brand needs to position itself as the authority in your industry. The go-to. The one people trust and always have in their mind. Here’s how to make that happen: ➡ Define Your Differentiator: ↳ What makes your brand unique? ↳ Get crystal clear on what you do better than anyone else, and make it your headline. ➡ Own Your Expertise: ↳ Share thought leadership through blogs, webinars, and whitepapers. ↳ Position your brand as the expert by solving real customer problems. ➡ Be Consistent Across All Channels: ↳ Your website, social media, and content should tell the same story. ↳ Consistency builds trust - and trust builds leadership. ➡ Focus on Real Value, Not Fluff: ↳ Skip the generic promises. ↳ Show tangible benefits, outcomes, and proof of your impact. ➡ Engage Boldly: ↳Spark conversations with your audience and competitors. ↳Don’t just join industry trends - create them. Market leaders aren’t born - they’re built with clarity, consistency, and bold action. Is your brand ready to lead in 2025? #MarketPositioning #BrandLeadership #GrowthStrategy

Take note ✍ if you find yourself explaining the importance of social media to business leaders. Oneupweb Brand Manager Tessa Lighty's column in this month's Traverse City Business News, titled "Rethinking ROI: The Business Case for Social Media in 2025," is a treasure trove of quotes you can pull from to make your case. #SocialMediaMarketing

Happy to share that along with with my esteemed colleagues Erin Kapczynski, Joergen Aaboe, Meredyth Jensen, Gary Schwartz, and Robin Zucker, we will be leading a #LinkedInLive conversation on "Why Brand in 2025: Operationalizing for Growth" this coming Tuesday, December 10. In this third LinkedIn Live "Why Brand in 2025?" event, you will hear real-world strategies, ideas that challenge convention, and insider tips from marketing leaders who’ve been in the trenches. CEOs, C-suite leaders, CMOs, and other marketing leaders at B2B, B2C, DTC, startups and publicly traded companies--we've got you. Here's the agenda: ✅ Crafting effective messaging frameworks to define your brand ✅ Identifying the resources and team functions needed for success ✅ Building brand equity beyond media spend + measurement ✅ Driving immediate and long-term results ✅ Why brands can’t afford a “set it and forget it” approach ✅ The experiential side of brand building—making an emotional impact ✅ Keeping your brand top of mind for buyers and decision-makers ✅ Insights from both internal (CMO) and external (Fractional CMO) perspectives Please register for the live event here and join us in the comments! https://lnkd.in/dRsznEnh

THANK YOU 2024 was the year I decided to share snippets of my professional life and lessons with the LinkedIn community. At an average post rate of once every two weeks, it was truly a lesson in consistency. Three posts appeared to have resonated the most with the community. Here we go: 1. "The Role of Marketing" - Here I highlighted the need for CEOs and Business Leaders to understand Marketing's strategic value beyond short-term metrics. Marketing's true value lies in long-term business transformation. https://shorturl.at/bxxSU 2. "How to Lose Clients (Agency Edition)" - I talked about the need for agencies to keep in mind that Repeat Clients stick around, only because of consistent performance" https://shorturl.at/FmTKp 3. "Why Memos Help With Performance Recognition" - "Good work speaking for itself is the exception, not the rule" https://shorturl.at/5M4AZ As I move on to newer adventures in 2025, I intend to keep my focus on elevating Marketing's strategic role in providing long-term value while mentoring the next generation of Brand Leaders who understand both the art and science of building lasting brand equity. Thank you all for your positive engagements. Let's go again in 2025. #Marketing #Strategy #BrandManagement #LinkedInRewind #2024wrapped

🔍 Strategic Insights for Business Leaders Understanding the heart and soul of your business begins with identifying your core audience. This targeted approach not only enhances efficiency but also maximizes the impact of your marketing efforts. Immediate results might be tempting, but true growth is a marathon, not a sprint. Each action you take builds a digital legacy, reinforcing your presence in the market. Follow our page for more expert insights into crafting a robust digital strategy that stands the test of time.

At the core of any powerful executive branding strategy is being proactive. Thought leadership should never be static. Instead, you should always be flexible to adapt to evolving industrial trends to remain relevant and dynamic. Likewise, you should take note of what the top conversations your peers and other online figures are having to ensure you can share your thoughts on these topics with your followers and strengthen your online presence. #ThoughtLeadership #PersonalBranding #OnlinePresence