A little BTS of Andy's most recent branding collaboration with Jason Hardy of Hardy Life Outdoors YouTube Channel. The iterative process of feedback, design, and how energizing the process can become when done correctly. Great collaboration with Jason, and we look forward to sharing more of the results to come! #brandidentitydesign #mmgdesign
Design and Strategy Partner to Marketing Teams & B2B Companies | Web Design | Branding | Marketing | Content Strategy | 'Marketing By Design by AMA Columbus' Podcast Host
Designer Hot Take: I love a round of feedback ✍🏼 But only when this happens. Revisions, especially multiple rounds of them, are the bane of existence for so many creatives and can really take the love out of what we do. I have been there. I promise. I once had a site that got delayed 3 months and went through 20+ rounds of feedback. But there’s a difference between 'revisions' and 'feedback'. And feedback can be so encouraging. 😊 For example- with Jason’s branding, he took the time to write three pages of why he liked and disliked each direction after our call. Of course, I didn’t ask him to do this. And a lot of what he said had already been iterated on the call. But when someone is truly excited about what we’ve built together- it changes the dynamic of the whole client/designer relationship. That’s why I index so highly for working with people I know appreicate design, and are genuinely excited by the process. Phrases like “My son really likes this” and “This would look really good on our sign!” shows me that they are invested... and in turn, makes my job so much more fulfilling. 😊 Better work comes as a result of better communication. Don't fear feedback. Lean into it. #revisions #webdesign #creativeprocess