MMR Research’s Post

How are you doing on your innovation journey for 2025? Let’s explore FlavorSum’s next series on 2025 predictions and emerging flavor profiles that will help you create experiences for your customers that they will crave!

Simplify Your Beverage Program, Elevate Your Profits with Dr. Smoothie! Enjoy consistent flavor and quality ingredients, versatility, all while keeping it clean label and simple. Clean label products have been named a top trend in 2024 by Innova Market Insights, noting that 1 in 3 new product developments carry some type of clean-label claim. Give your customers what they are looking for while simplifying operations. Contact us to shop Dr. Smoothie and visit our website to learn more #CleanLabel #DrSmoothie #SmoothieMix #OperationalEfficiency #BeverageSolutionsProvider *Source: Innova Market Insights - Clean Label Trends: Global Market Overview

Soup has always been synonymous with warmth and community, offering a sense of comfort that feels like a culinary hug. As we look into 2024, soup trends are taking that comforting experience to new heights, introducing bold and adventurous flavors that captivate today’s consumers. Our latest article explores the emerging demands and exciting flavor profiles reshaping the soup market. Discover how these trends are meeting consumer expectations while stirring excitement. Read more here: https://bit.ly/3OgbBtz

Ready to explore Cocktail Innovation? Check out our insights today!

Recently, a client approached me with a curious dilemma: whether to launch their innovative new beverage in a can or bottle. Given the beverage's unique nature and visually appealing liquid, the choice wasn't straightforward. Though instinctively leaning towards bottles for their aesthetic appeal, I'm a firm believer in backing decisions with empirical evidence. So, I delved into research to provide a well-informed recommendation. In this quest for answers, I stumbled upon a study conducted at the 2016 Edinburgh Science Festival, where festival-goers participated in a blind taste test of a 'craft beer' served from either a bottle or a can. The results threw fascinating insights into how packaging influences our perception of taste, quality, and overall drinking experience. Does the bottle versus can debate extend beyond beer, affecting how we perceive the taste and quality of other drinks? Have you noticed a difference in taste between beverages served in bottles versus cans? • I’ll drop the link to the full study in the comments #consumerpsychology #consumerinsights #packagingdesign #consumerbehaviour #neuropackaging

Are you the type of person who always drinks soft drinks out of cans, or do you prefer them from glass bottles? Maybe you've never really thought about how different packaging can affect the taste of your favourite carbonated beverage. Well, it turns out that it might actually make more of a difference than you realise! We're currently conducting research on the topic, and early findings suggest that some consumers believe the form of packaging can alter the flavour of their drink. It's definitely an interesting question, and one that deserves more investigation. https://lnkd.in/eNEYN7j5 #research #softdrinks #packaging

If you use it right, custom brewing is the most powerful tool in the hospitality world. But sometimes, custom brewing does a horrible job of showing you its advanced features. Here are 3 of them you probably know nothing about: 1. Personalized flavor profiling 2. Automated consistency check 3. Bespoke branding options Jazz up your venue with flavors that scream 'you' without needing a master brewer! Comment your dream brew flavor or share with a mate who loves a good challenge. Check out more @TeamUBBrew. #UniqueSpirits #AutomatedBrewing #BrewTech

Did you know that data isn't just for spreadsheets anymore? It's now playing a starring role in creating your favorite drinks. 🍸🍹 ✨ Precision Fermentation: Microbes are brewing up innovative flavors and ingredients never seen before. ✨ AI-Powered Mixology: Algorithms are helping bartenders craft perfectly balanced cocktails tailored to your individual taste. ✨ Smart Bars: Interactive experiences guide you through a tasting journey powered by data-driven recommendations. This fusion of tech and tradition is transforming the beverage industry. Cheers to the future of flavor, innovation, and data-driven deliciousness! 🥂 #BeverageInnovation #DataDriven #FutureOfFlavor #Salestier

Ready to discover the beverage trends heating up in 2024 and beyond? 🔥 Join Finlay’s Director of Strategy and Insights, Sian Edwards, in the latest edition of 1750 magazine as she reveals the hottest trends in the global beverage industry. From the power of human connection to the rise of A-list beverages, Siân reflects on the latest and greatest trends which are informing the beverages of the future. Dive into these trends by reading the full article here: https://lnkd.in/enBsnzrm

If you're going to The Flavor Experience next week, be sure to say hello to the Datassential team Renee Lee Wege and Erica Cadwell, and join us for an informative session on The Next Big Beverage Trends! Renee, Trendologist at Datassential, will share critical beverage trends and insights that will help you gain a comprehensive understanding of both boozy and non-alcoholic beverage landscapes. Discover actionable strategies to drive innovation and success in the dynamic beverage market. Learn more about the event here: https://hubs.la/Q02KRS-M0 #datassential #flavorexperience #flavorandthemenu #flavortrends #menutrends