Hi, There's a thread of hype at IFT that I will be addressing in the talk today. First, I promise you, with all my heart, that as much as I embrace technology, AI and VR are not the solution to being disconnected from your consumer. They can help you get closer if you have a foundation to build on. This gets at the HEART of your consumer engagement (or lack thereof). All researchers, marketers, and consumer insights folks all generally know what needs to be done to launch products well. So why don't we have more success? Elevating your consumer strategy must start from within, and pay attention to which suppliers are helping you bridge your business problems (as articulated by the business, not sensory) to research strategies.
If you’re a food innovator, you don’t want to miss Institute of Food Technologists (IFT) First tomorrow! Our highly anticipated panel discussion at #IFTFirst is happening TOMORROW in Chicago. Join us at 10:45 AM in Room S404 as we explore how cross-functional teams can master collaborative problem-solving for successful results. Can't wait to see you there! Learn more: https://lnkd.in/gEgFxBmA #Tradeshow #Conference #IFT #IFTFirst2024 #Networking #Business #Food #CrossFunctinalTeams #Collaboration #ProblemSolving #Innovation #Insights