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The all new Shopper Trends 2024 is here!!

Navigating Price Sensitivity in India’s Grocery Market 🛒 The NIQ Shopper Trends 2024 Report reveals how consumers are adapting to economic shifts through strategic buying, more frequent store visits, and an increasing demand for innovative products. Brands must stay agile to meet these evolving preferences. Explore the key trends shaping the future of grocery shopping in India and unlock actionable insights to grow your business 👉https://lnkd.in/g6xf5tVK #ShopperTrends #FMCG

Shopper Trends is an Annual Shopper Behavior study conducted by NielsenIQ since 2007, covering shoppers across Traditional Trade, Modern Trade Stores and E-Commerce platforms in Food & Non Food categories. It helps our clients (& retailers) to 1. Keep pace with changing shopper and channel dynamics 2. Out-market the competition by identifying emerging opportunities for differentiation 3. Understand how and why shoppers set retailers apart 4. Adapt your retail strategy based on retailer shopper audience profiles If your business is impacted in the last mile, Shopper Trends report decodes the evolving shopper and channel landscape, which is critical for both brands and retailers. Visit us to learn more. #FMCG #CPG #Shopper #Shopping #Retailer #Offline #Online #ShopperTrends

India's largest FMCG companies are catching up in the beauty and personal care direct-to-consumer race, but need to shore up investments in R&D and manufacturing, writes Arnika Thakur. Devangshu Dutta shared his insights for the story. https://lnkd.in/gM5jRYAe #India #branding #Beauty #PersonalCare #FMCG #marketing #D2C #DirectToConsumer #ConsumerProducts #BPC #consumerbehaviour #MarketSegments #Segmentation

News Room 𝗜𝗻𝗱𝗶𝗮𝗻 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗖𝗔𝗚𝗥 𝗼𝗳 𝟵.𝟱% The Indian retail market is experiencing robust growth, with a CAGR of 9.5%.Valued at USD 85 billion in FY24, the market has shown significant momentum, particularly in the apparel segment, which grew at a CAGR of 11.2% between FY18 and FY24. This makes apparel and accessories the fastest-growing segment within the retail category. Additionally, the e-retail segment has expanded rapidly, with a remarkable 30% growth from FY23 to FY24, highlighting a shift toward private consumption. 𝗤-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗯𝗶𝗴 𝗿𝗼𝗹𝗲 𝗶𝗻 𝗴𝗿𝗼𝗰𝗲𝗿𝘆 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 Shoppers are increasingly relying on q-commerce platforms for bulk grocery purchases and immediate needs. Notably, urban regions contribute 31% of this growth, driven by the rising demand for FMCG products amid busy lifestyles in cities.  In Q1 FY25, q-commerce for Dabur surged by 70% YoY, establishing it as the fastest-growing segment within the e-commerce category. Rishabh Kale #India#Retail#Consumption#Appaerl#Private#Qcommerce#Ecommerce#FMCG#Dabur

The e-commerce FMCG market in India is expected to reach $100-105 billion by FY2025. Success will depend on balancing traditional operations with digital capabilities, keeping products affordable and accessible, and creating personalized customer experiences, says Marico Limited's MD and CEO, Saugata Gupta. #fmcg #ecommerce #advertising #adspends #marketing https://lnkd.in/g24NTMVp

𝟑𝟏% 𝐨𝐟 𝐔𝐫𝐛𝐚𝐧 𝐈𝐧𝐝𝐢𝐚𝐧𝐬 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐐𝐮𝐢𝐜𝐤 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐟𝐨𝐫 𝐆𝐫𝐨𝐜𝐞𝐫𝐲 𝐍𝐞𝐞𝐝𝐬 👉 A recent NIQ Shopper Trends 2024 report reveals a significant shift in grocery shopping habits among urban consumers. Conducted across 16 cities (including Delhi, Mumbai, Bengaluru), engaging 4,500 consumers, the findings illustrate a transformative grocery landscape. 👉Key Findings: 60% of respondents are now buying staples online, showcasing a growing preference for convenience and discounts. 39% use quick commerce for supplementary grocery purchases. 42% of users prefer ready-to-eat meals. 45% opt for salty snacks. 𝐌𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐅𝐨𝐨𝐝 𝐟𝐨𝐫 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐟𝐨𝐨𝐝 𝐫𝐞𝐭𝐚𝐢𝐥 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬! https://lnkd.in/gTwcpsaJ Quick Commerce Solutions | URBAN INDIA | FMCG India Food Forum | IMAGES Group #BusinessOfFood #CulinaryCommerce #FoodService #FoodGrocery #ECommerce #GroceryRetail #HoReCa #FoodTechnology #Sustainability #Innovation #Supplychain #FoodIndustryNews #FoodBusinessUpdate

Magic price point share reduced in last 4 years

With above-average monsoons boosting the agrarian economy and timely government interventions like increased minimum support prices, we anticipate a rise in rural demand. This uptick will likely enhance spending on FMCG products as disposable incomes grow.Companies are focusing on under-penetrated products and expanding distribution channels, while also embracing e-commerce and omnichannel strategies. The trend towards premiumization is evident, as consumers are willing to pay more for quality and healthier options.As we look to the future, investing in FMCG companies with the right product mix could yield significant returns. View my #YoutubeChannel ►► https://lnkd.in/dYD8YNvM to view more videos. #FMCG #GrowthStrategy #RuralDemand #Ecommerce #Premiumization #ConsumerTrends #MarketInsights #DevangKabra #WallfortPMS #India #Pune #Mumbai

Mayank Shah, Parle Products: “For large FMCG companies, premiumisation has picked up pace since margins are much better when cost of selling has gone up, be it cost of product placement in modern or general trade, or the selling fees in ecommerce. Also, the competitive intensity in mass products is at an elevated level since smaller regional players have returned with a vengeance after input costs came down last year. In the premium segment, competition is still limited, hence bigger companies are restricting new launches mostly to premium products. It is also not so profitable to manufacture packs of Rs 5 in large numbers because of higher packaging costs. There is a natural evolution to packs of Rs 10.” Indian Premium League: Premiumisation picks up pace for large consumer goods companies https://lnkd.in/e7ryPCYf #india #consumer #trends #FMCG #bop #sachet #premium #NielsenIQ #hul #parle #food #skincare #electronics #mobiles #Dabur #Emami #Samsung #LG #Xiaomi #Haier