Moc Digital’s Post

"Behind The Curtain: Black Friday Secrets From a Former Retail Insider 🎭" Let me take you backstage of retail's biggest show. After 15+ years in the industry, it's time to share how the Black Friday magic trick really works... First secret (possibly most obvious): The Price Illusion 🪄 What customers see: "MASSIVE BLACK FRIDAY DEALS! UP TO 70% OFF!" What's happening in retail war rooms: 1. Late October: "Okay team, bump the baseline prices up 8% - we need room for 'discounts'" 2. November: "Perfect, now we can show bigger percentage drops!" 3. Black Friday: "INCREDIBLE SAVINGS!" (on artificially inflated prices) The hard data spills the tea: - Only 32% of products actually hit their lowest price during Black Friday - Most "huge discounts" are under 5% off regular prices - Products are averaging 8% HIGHER than their 90-day low Pro tip from an ex-insider: Screenshots. Are. Your. Friends. Take them at least 35 days before Black Friday. That's when the "price optimization" begins. Tomorrow: I'll reveal how we manufactured FOMO (those countdown timers? Oh boy... 👀) #RetailSecrets #BlackFriday #BehindTheScenes #Marketing P.S. Fellow retail veterans - what's the most creative "discount engineering" you've seen? Share your stories! (Keep it anonymous, we all know how NDAs work 😉)

Always on Sale – What's the Long-Term Strategy? Why are so many manufacturers deciding to have their products always on promotion? It feels like every time we turn around, there’s a new sale, promotion, or “limited-time offer.” But if promotions are happening all the time, what’s the real value of a discount anymore? Are we just teaching customers to never buy at full price? While promotions can be a great way to boost sales, clear inventory, or attract new customers, there’s a fine line between strategic pricing and devaluing your products. Constant discounts might drive short-term volume, but what about long-term brand integrity? Being always on sale can make your products seem less premium, hurt your margins, and even set the wrong expectations for your customers. Instead, why not focus on building value, standing out with quality, and creating well-timed promotions that feel meaningful? What’s your take? Is this constant promotion cycle sustainable, or are we risking the perception of our brands? #MarketingStrategy #Pricing #Sales #BrandManagement

🎉 Black Friday Is Next Week 😱 ... Or Is It? 🤔 Wait a minute, Black Friday is supposed to be next Friday, right? But let’s be honest, most brands have kicked off their "Black Friday" deals already, some as early as November 1st. By the time next week rolls around, we’ll already be deep into three weeks of “Black Friday.” Which begs the question: is Black Friday even real anymore? Or should we just rename it the November Sales, followed by the Christmas Sales, and then, of course, the January Sales? 🤷 While we’re all for great deals, the constant sales cycles raise a bigger question about authenticity. If every week is a “deal week,” does it dilute the excitement of the big day? What do you think? Are extended Black Friday sales just a savvy marketing strategy, or are they eroding what made Black Friday special? Let’s hear your thoughts below! #BlackFriday #NovemberSales #MarketingStrategy #RetailTrends #CustomerExperience

Black Friday: a day that once symbolised deals has now become synonymous with overwhelming inboxes, frantic sales, and a pressure to join the chaos. As a business owner, I’ve watched how even brands that typically avoid this consumer-driven event are opting in, often to avoid being left behind. But does it really have to be this way? At Birds on Bikes, we decided not to participate in Black Friday sales this year. Here’s why: We believe in intentional shopping, not impulsive buying. We value the sustainability of our practices and our products. We’re committed to preserving the integrity of what we offer, rather than discounting our values. I’d love to hear your thoughts: Do you think Black Friday has lost its meaning? How can brands and consumers work together to create a healthier, more mindful approach to this season? Let’s start a conversation.

Why are brands being so stingy this Black Friday? Black Friday is fast approaching, and instead of the usual hype over 70–90% discounts popular in the early 2000’s, the buzz this year seems to be... disappointment. Social media is flooded with people calling out brands for low discount rates — 20%, 15%, or even Dyson’s 8%! In an era when customers expect significant deals during this season, it feels like brands are holding back. Is it inflation? Shrinking profit margins? A shift in consumer spending habits? Or maybe brands are betting on their loyal customers to shop regardless of the discounts. What do you think? Why are brands pulling back on Black Friday deals this year? 🤔 Tiktok creds: @carlyrivlin

This Black Friday, it's brand over bargain 🛍️ How can you continue to engage customers when they're seeing endless sale promotions? Our latest blog post reveals ways brands can challenge the overconsumption culture of Black Friday: https://lnkd.in/efcnYTVq

Black Friday - a massive event for a lot of industries. And seems to be getting bigger every year. Suddenly Black Friday becomes Black Friday Week - and then Black November where companies run offers for a whole month. I get that it's a good way to encourage potential customers to make a decision and hit that 'buy' button. For the larger businesses that hold product/stock it's also a good way to get some cash back into the business and promote offers on items in stock, perhaps that might have been sitting around for a while. But for the smaller businesses it is becoming increasingly harder to compete. We are an 'on demand' type of business. When a customer places an order for workwear we then buy in the stock and brand it. We are obviously going to have some Black Friday offerings, but essentially all we are doing during this promotion is reducing our (already competitive) profit margins to fulfil these 'special offer' orders, many of which we may have seen anyway from customers who are already looking for the products that we sell. Our type of customers are, quite often repeating customers in the future, which is great... but what happens when they come to place their next order? "I want it at the price I paid last time" - and if we don't, someone else will. I'm not trying to whinge I'm just wondering - Has it become too much now? And a race to the bottom just to get that order? #blackfriday #silly #blacknovember #blackfridayweek

Black Friday is coming (or some might argue it’s already here), but the real question is: how do you keep customers coming back? 🛍️ As #blackfriday approaches, it's tempting to focus solely on discounts. But for service-based businesses like ours, the real challenge is building lasting brand loyalty that goes beyond the rush. In our latest blog, we explore creative ways to keep customers engaged long after the Black Friday buzz is over. 🔗 Link in the comments to read more!

Tired of the Black Friday bullsh*t? So are we.⁠ ⁠ Since 2018, we've chosen to "blackout" on Black Friday by closing our shop for 24 hours as a stand against over-consumption and the madness of discounts.⁠ ⁠ This year, Black Friday feels even more insane yet watered down than ever before. Sales started months ago, and "Black Friday" has stretched into "Black Month." Who even remembers the original date anymore?⁠ ⁠ Here's the reality:⁠ This season matters to businesses like ours. Instead of slashing our prices and running a big sale campaign OR closing up shop completely as a statement - this year, we're taking the cute medium.⁠ ⁠ 🎀 We will offer a little treat for our customers this weekend. Not because it's Black Friday but because it fits in the time before Christmas. Our statement this year is to sticking our sustainable values, regardless of what others are doing.⁠ ⁠ So, if you're shopping this week (or anytime), remember:⁠ 🖤Buy only what you need.⁠ 🖤Choose consciously.⁠ 🖤Support sustainable brands.⁠ ⁠ Let's make this season about intention, not excess.⁠ ⁠ ⁠ ⁠ #wearnepra #sustainableactivewear #smallbusiness

▪️F Black Friday!!!▪️ We’re sure you’ve noticed—social media, TV, radio, or even just driving down the street. It feels impossible to escape the bombardment of sales and campaigns. At HKT, we’ve spent a lot of time thinking about Black Friday and how it aligns with our values. After much reflection, we’ve made the decision to step away from running a Black Friday sale this year. Here’s why: We believe in fair pricing every day of the year. We’re proud to support UK manufacturing and employ UK staff. Our pricing is designed to ensure we can operate sustainably and provide you with the best possible products—without cutting corners. Offering steep Black Friday discounts would mean compromising these principles. Sure, we could slash prices by 30, 40, or even 50%, but doing so would devalue the hard work and care that goes into everything we do. For us, it’s not about keeping up with trends—it’s about staying true to what we believe in. We understand that shopping thoughtfully isn’t always easy or affordable, especially in the current economic state. That’s why we’re committed to offering high-quality products at honest prices every day—not just during a sale. So, whether you make a purchase today, tomorrow, or whenever the time is right, know that your support means the world to us. Thank you for being part of our journey, The HKT Team #hktproducts #blackfriday