Modus Direct’s Post

Brand matters, and I can't emphasize that enough as someone who's spent decades in marketing. Your brand isn’t just a logo or a catchy slogan—it’s the story you tell, the emotions you evoke, and the experience you deliver. As a big movie lover, I’ve noticed a troubling trend in Hollywood that perfectly illustrates why this matters. The industry has leaned heavily on reboots, sequels, and safe, formulaic blockbusters, hoping to draw in audiences with recognizable titles. But what’s happening instead? Theatres are emptier, reviews are harsher, and the magic that once made these stories great is fading. These movies often lack the originality and depth that truly resonate with people. This isn’t just a problem in the film industry; it’s a cautionary tale for all of us in the business world. The quick, easy way might give you a short-term boost, but it won’t build lasting loyalty or create the emotional connection that makes people choose your brand over others. I keep insisting on brand importance because when done right, it creates something memorable and meaningful. Just like in the movies, the quality of your brand story keeps people coming back—not the shortcuts. #BrandMatters #Marketing #Storytelling #CustomerExperience #BusinessStrategy #MoviesAndMarketing #OriginalityCounts #LoyaltyBuilding

“Barbie the movie has proved out our long-term strategy to evolve from a toy manufacturer to an IP-driven company."  This pivotal insight stands as the core learning of the "Barbie" case study. Take a look at the multitude of brands embracing this approach. Not all are venturing into feature film-land, yet they are gathering big wins. This transformative shift is destined to become the industry's new standard, regardless of brand size. Whether it's captivating social content or the mind-blowing sensational spectacles, it will serve as the driving force behind exceptional brand growth, unparalleled affinity, and sales growth.  #contentstrategy #commerce #brandbuilding #marketing

It still needs to have guardrails - a clear target consumer segment and a very clear brand positioning. It needs to know exactly what it stands for. It may be even more important for a brand like Liquid Death, because it tries to operate on the edges - a lot of different promotions and a lot of different advertising. It's always trying to push the envelope and without a very clear brand positioning, it risks going into places that could totally miss with their consumer. And that will be their challenge - when you brand is based on being continually edgy, you can start to take risks that are, well, just too risky. But that's a big part of what the brand is - it's risky - so, how do you continue to walk the tightrope on a windy day, and then run, and then run while juggling swords, and then... ..and not end up killing yourself. https://lnkd.in/gFpTvTU9.

We do all types of strategic and creative work at 123w (One Twenty Three West). Our team of experts can do all types of great advertising, design, digital and branded content projects. One of the things we've become extremely strong at is what we call brand transformations. Where we completely modernize a brand for growth. The world is changing. Brands must evolve and tell their story in the most smart, ownable and creative way. Here's an article that explains a couple of recent brand transformations. I'm also happy to chat with anyone who thinks it's time for their brand to modernize and transform. https://lnkd.in/gEKDh_u7

How many Super Bowl ads would you actually remember a day, week, or month after watching them? The truly memorable ones get storytelling right. Listening to stories transports you mentally to another time and place, creating a sense of immersion and engagement. And memorability. "Rather than indulging in virtue signalling to distinguish themselves, brands may find greater resonance in adopting more immersive and transparent approaches." #superbowl #storytelling #marketing #advertising

If we start looking at USP as "Unique Storytelling Proposition", I feel we would build vibrant brands that people would love to flaunt. Especially in today's age of rapid consumer innovation, you'd rarely come across a product that sells itself, courtesy of its features. A unique storytelling proposition is what makes - The Liquid Death a cool can of sparkling water I can confidently order at a pub, over a beer. - Maggi the warmest meal I can prep for my family at evening, and not some random instant noodles. - Rolex the quintessential statement of having "made it" and not just a technologically advanced wrist watch. None of these brands above boast of having the best in category features, but what they do have is a unique storytelling proposition that makes them instantly desirable. #branding #brandstrategy #advertising

Whether they’re rooted in history, reflections of a legacy, or the result of funny or fortuitous typos, every brand has an origin story worth telling. If you're writing your own story and in need of a little inspiration, the tales behind these world-famous brands might be exactly what you're looking for. . . . #brand #originstory #brandstrategy #milwaukeeagency #branding

With great BRAND power comes great responsibility ! This isn’t discussed much at all in this space. As my IG and Tiktok account has been growing rapidly the past few months- it really made me think that I have to be even more mindful and careful of what I share. My platform is a brand and in some scenarios may influence other people😃 Perception is everything and it DOES matter what people think…to a point. If you run a brand, I encourage you to review your own branding communication and practices now and then. Unfortunately a lot of brands fall in the ‘All talk and no show’ category, so don’t be like them! What do you think ? Agree or nah?🤓 #branding #brandidentity #logodesigner #dubaidesigner #brandsbyshirls

As the consumer landscape continues to shift, it can be difficult to predict how brands will respond and plan in the current marketplace. Wondering what will truly help move the needle? Check out our founder’s newest blog post, "4 Brand and Storytelling Predictions for 2024," where he shares a couple of thoughts for the world of brand and storytelling. https://lnkd.in/eMGqTqaX

Refreshing a #brand can be a whirlwind of excitement—the possibilities feel endless, the winds of change are blowing, it's really happening! But the real work happens when the dust settles... When you have to actually stick with the brand platform you've created... But does it have to feel like you're going from Brand Creator to Brand Police? Mastering the "5 Ps" of brand management will help you navigate the transition with ease, not angst. https://lnkd.in/eENxMsAD #rebrand #brandmanager #cmo