Mohsen Abdi’s Post

"Content Strategy That Delivers Results "📈 In the Tourism and Hospitality industry, VisitScotland has created a powerful content strategy that engages travelers worldwide. The way they work focuses on sharing stories with visual elements, utilizing stunning images and content created by users to highlight Scotland's scenery and cultural activities. They initiated the #ScotlandIsNow initiative, utilizing social media platforms such as Instagram and YouTube to share genuine narratives about Scotland's distinctive landmarks. By promoting the use of the hashtag for visitors to share their experiences, they cultivated a feeling of community and genuine connection that struck a chord with travelers. This proved effective by showcasing Scotland's beauty and resonating with the emotions and experiences of actual travelers. What was the outcome? Rising tourist involvement and a decreasing number of foreign visitors. What successful content strategies have you observed in the tourism industry? I am in the comment section 😊 🌍📸 #HOTL752 #ContentStrategy #TourismMarketing #HospitalityIndustry #TravelContent #SaraHarrel

5 content pillars that you can use for your tourism business to help you create diverse and engaging content. SAVE this post so you can use it later. PROMOTIONAL: Share Customer Reviews🌟  Seasonal Deals & Offers🍂  Share Tagged Stories from Customers ⏳  PERSONAL: Behind the Scenes🎬  Staff Interviews👩💼  Property Tours😄  LOCAL: Destination Highlights🗺️  Cultural Experiences: 🌍  Collaborations & Events: 🎉  EDUCATIONAL: Travel Tips & Infographics📝 Create an Education Series🌿  Articles & Guides📖  INSPIRING: Travel Quotes 🌎  Commitment to Sustainability 🌱  Supporting Local 🤝  Focusing on these content pillars can engage your audience, showcase your expertise, and inspire travellers to choose your tourism business for their next adventure.  Adapt these ideas based on your target audience's preferences and the unique offerings of your destination or services.

Have talked to many state & city governments about different ways to use their tourism budgets...but they continue to spend on the same traditional ads that don't work. My hope is that they start allocating these funds to partner with artists and tap into the incredible storytelling that is going on. In my opinion, tourism budgets should increase and states should start acting more like studios and produce content. Would help tourism, local business, and give artists a platform to tell stories. Win/Win.

The Power of Storytelling in Tourism Marketing “Tourism isn’t just about places; it’s about the stories that inspire travel.” In today’s digital landscape, storytelling has become the heart of tourism marketing. Travelers are increasingly looking for authentic experiences that resonate on a personal level. By sharing the unique tales, local cultures, and hidden gems that make destinations come alive, we can build emotional connections that inspire more than just trips; they inspire memories. At Nueva Vista DMC, we’re committed to using storytelling as a bridge between travelers and the incredible experiences waiting for them in Armenia and beyond. 🌍 What storytelling techniques have worked for your brand? Let’s discuss the art of crafting connections in the comments below. #TourismMarketing #Storytelling #TravelIndustry #NuevaVistaDMC

All of us, regardless of our role in the tourism industry, become boxed in by what we do and know. Our habits and routines work for us. It’s what our audience — our readers, clients, and travelers — comes to expect. There is value in consistency. However, the ability, interest, and willingness to completely reimagine and experiment with new ways of delivering our products and services can breathe new life into stale ways of working. For travel media, in particular, this is a natural step as the tourism industry evolves, readers (and, therefore, consumers) become more discerning, and the world at large becomes more focused on sustainability, inclusion, and equity. While some media have started correcting destructive practices, there is still a lot of opportunity to disrupt the traditional travel media model. In this Rooted article from the archive, I explore 3 ideas for reimagining what travel media can look like — with examples that show that change is possible!

How do Freeda Media contents help strengthening a brand perception? How does Nextplora support Freeda in analyzing branded content campaigns? #freeda #brandedcontenteffectiveness #nextplora

📢 Unleashing Creativity in Tourism: A Social Communication Perspective 🌍✈️ In today's rapidly evolving tourism landscape, creativity has become a crucial factor in destination marketing and visitor experience design. As communication professionals, we play a pivotal role in shaping narratives and fostering innovative approaches to tourism. Key areas where creativity intersects with social communication in tourism: 1. 🎨 Storytelling: Crafting compelling narratives that resonate with diverse audiences 2. 📱 Digital engagement: Leveraging social media and immersive technologies for virtual experiences 3. 🤝 Community involvement: Co-creating authentic experiences with local stakeholders 4. 🌿 Sustainable messaging: Communicating eco-friendly initiatives and responsible tourism practices 5. 🎭 Cultural interpretation: Presenting heritage and traditions in innovative, accessible ways As academicians and industry professionals, we must continue to explore the synergies between creativity, communication, and tourism. By fostering interdisciplinary collaborations and embracing emerging technologies, we can drive innovation and create more meaningful, sustainable tourism experiences. #CreativeTourism #SocialCommunication #DestinationMarketing #TourismInnovation #SustainableTravel #CulturalTourism #DigitalEngagement #TourismProfessionals

🌍✨Explore, engage, and embrace the power of earned media in the tourism realm! 📢💥 Discover why it's the ultimate game-changer for boosting visibility, building trust, and creating authentic connections with travelers. 🙌🔥 Let's unlock the potential together! 🗝️✨ #EarnedMediaRevolution #TourismTrends #GameChange

Travel and tourism entities, recreational organizations, and destination marketers can all benefit from leaning into "travel guide mode" just a little bit in their content marketing strategy... In our latest Red Sage blog, Abbie Kate Hancock shares some quality content tips to fuel your creativity and keep things fresh!

As a historian and tourism professional I just love the idea of this event.