Mohssine ANOUAR’s Post

Google Display Network Insights: The Google Display Network (GDN) is vast, covering over 90% of global internet users. Targeting options like affinity audiences and custom intent can refine reach to those most likely interested in your offering. But to maximize results, exclude irrelevant placements and monitor frequency caps. Do you have a favorite targeting strategy on GDN? #GoogleAds #DisplayNetwork #GDN #DigitalAdvertising #PerformanceMarketing

🎧 Transform your audio campaigns with precision targeting! From predictive audiences to hyperlocal targeting, our new eBook reveals how AdsWizz makes digital audio the most impactful medium for your brand. 📘 Get your copy now to supercharge your #advertising strategy 👉https://hubs.ly/Q02ZBBbb0 #PoweredbyAdsWizz

When deciding between ABO (Ad Set Budget Optimization) and CBO (Campaign Budget Optimization) for Meta Ads, it comes down to your campaign goals, budget size, and control preferences. Use #ABO when you have a smaller budget, need more granular control, or are testing different audiences and creatives. Use #CBO for larger budgets and when you’re comfortable letting Meta’s algorithm optimize your ad spend across various ad sets for broader audience targeting. Remember, ABO offers more manual control, while CBO automates the process, though it requires a longer learning phase. Many advertisers find success starting with ABO for testing and later switching to CBO for scaling larger campaigns.#DigitalMarketing #MetaAds #CampaignOptimization #ABOvsCBO #AdStrategy #PaidMedia #SocialMediaMarketing #MarketingAutomation #AdBudgeting

🚀 The NEW Facebook Ads Targeting Strategy for 2024 Facebook ads are evolving, and the old way of targeting is becoming obsolete. Forget lookalikes, interests, and custom audiences—2024 is all about broad targeting. 🧠 Here’s why: ➡️ Broad Targeting Wins: Focus only on age, gender, and location, giving Facebook's algorithm room to optimize. ➡️ More Stability: Scale aggressively with fewer campaigns and assets. ➡️ Creative is Key: Your ad’s visuals and copy tell Facebook exactly who should see it. PS: Tried broad targeting yet? Drop a comment about your experience on this #FacebookAds #DigitalMarketing #AdStrategy #BroadTargeting #eCommerce #Scaling

Are you still struggling to see any real results with Meta’s broad targeting? You’re not alone - marketers are still bleeding ad spend with Meta’s 2024 changes. I recommend using Meta "Advantage+ Audiences" combined with suggestions generated by GoAudience. GoAudience helped brands cut customer acquisition cost by 57% & increase CTR 5x in 2-3 weeks. check our customer stories in the comments! You can search GoAudience & save suggestions for Free, check it out now!

Want to master the art of delivering consistent, personalized experiences across multiple digital platforms? 🎯 In our latest blog, we dive into the best practices for cross-channel programmatic campaigns—essential for brands engaging with audiences across various touchpoints. Learn how Aroscop’s hyperlocal targeting can give your campaigns a competitive edge. 🚀 Read the full article here 👉 https://lnkd.in/gnKzApHR #ZeroWasteAdvertising #ProgrammaticAdvertising #CrossChannelMarketing #DigitalMarketing #AdTech #HyperlocalTargeting #Aroscop #Personalization

🚀 Unlock your website's full earning potential with Google's Publisher Provided Signals (PPS)! 🚀 In this article, you'll learn: ➡ What Publisher Provided Signals (PPS) are and how they work. ➡ The impact of first-party data on programmatic advertising. ➡ Strategies for enhancing digital advertising with PPS. ➡ How to refine audience segments and optimize ad targeting. Click now to read the full article and transform your ad strategy today! Do you still have questions? Please feel free to contact us! 🔎 https://lnkd.in/ddg3RnbM #adTech #FirstPartyData #DigitalAdvertising #PPS

People overcomplicate Meta ads.. If you’re a Junior Meta Media Buyer: Avoid: - Complicated strategies - Unnecessary targeting - Too many campaigns - Overusing custom audiences - Low-quality creatives - Expensive videos Do this instead: - Keep targeting broad - Use the 3:2:2 setup - Test until you get 2x-3x CPA - Trust Meta’s algorithm - Watch your competitors - Always test Focus on this for the first few months, then build from there. Would you like to add anything?

Running ads without targeting is like throwing money into the wind! 🎯 Target the right audience with Google Ads to maximize your ROI. Our expert team at SESphere is here to help you drive targeted traffic with cost-effective ad strategies. Explore our services at www.sesphere.com #GoogleAds #PPC #TargetAudience #DigitalAdvertising #AdCampaign #PayPerClick

The best way to run Facebook ads currently involves: Running a CBO campaign that allows you to test, scale, and retarget within the same campaign. Using ad sets to split test different variations of your creatives. Focusing on using creatives to target audiences, rather than relying on interest-based targeting. What's your current Facebook ad setup like?