Andreea Moise’s Post

Some influencer marketing agencies work really well together. I have a good relationship with a handful. However, some are just awful, lazy and useless middlemen. It's clear that they offer nothing, they have no creators, they have no brands, they just farm data and spam everybody. They will eventually die off, but in the meantime, look out for them. Some brands choose one agency to work through, and that's cool, but it does mean we need to go through that agency and can't go direct. At the end of the day, if the creator gets their rate and the brand gets a return, then everyone's happy. If you work for an agency, give me a shout - we may be able to work together on a few campaigns.

Are advertising agencies using fandom to its full potential? I’ve noticed a lot of brands are starting to hone in on “fandom” as possibly their most effective marketing tool. The first 1000 fans theory, springs to mind. (1000 true fans is better than 100K passive people) Why now though and not 4 years ago towards the end of the first lockdown? A lot of influencer marketing companies are having great success in this area, and I think it’s only a matter of time before creative agencies start to look into influencer or “fan” divisions. The ability to have access to genuine fans is clearly a massive pull for brands, and we’re now seeing more influencer agencies winning over bigger and more traditional creative shops. Imagine the power of a super-effective fandom strategy, and driven by an amazing idea rather than just paid and targeted marketing… Interested to hear which brands, creative agencies or influencer agencies do this really well already? I'll get us started... Amplify x Netflix for Money Heist in 2021 - The Biggest Fan. https://lnkd.in/e_7Qpzgi 

What are your digital marketing strategies as we head further into a cookieless future? Influencer or ‘creator’ marketing is set to experience a substantial growth cycle. Marketers are actively seeking alternatives to traditional linear advertising methods. This shift is driven by the need to connect with customers through first-party relationships, especially as we navigate towards a cookieless world. #InfluencerMarketing #Advertising #DigitalMarketing

History of marketing that are repeating themselves and what you can learn from it: 1. Marketing used to be known as one thing before; commercials. TV ads, Radio, Billboards. Slam a poster of your product on a wall. If your company didn't have a large budget to throw around, your success rate is thin. This was the way then. Gradually it started changing and morphing into different forms. Now instead of TV ads, Radio, Billboards, we have Meta Ads, Google search, YouTube promotions. 2. First use of Influencer marketing was by David Ogilvy who made the notion that "names drive products sales." Now, that concept is used in Branding. With Influencer marketing still alive. 3. Positioning has long been around since the 1960s, a part of this idea was made into systems by Eugene Schwartz with the Market awareness and Market sophistication. Then Jack Trout wrote a book on Positioning in 1990s As marketers, we must now understand how diverse marketing has become. How you can succeed now is being a good student of this history of marketing. Not every form of marketing will work for a business, you need to understand the market first. Some products need Influencers. Some products only need digital ad. Some diverse market need positioning. Make no mistake of generalizing or simply niching to one form and not learning the other forms. Know that there are several routes leading to the market, what you know isn't always enough. Your method isn't the best. It's so intertwined you need an understanding of all to succeed big time. Marketers are in the business of bridging the gap between products and buyers. Helping people solve a problem, meet an achievement or reach a title. My passion for marketing makes me research alot into businesses and people, that's why I have more wins than losses with the businessws I've helped. Want to get your business/product seen and bought by your audience? This is what I do, send a DM. #marketing #branding #sales #product #ads #business

Much of the $20 Bn spent on Influencer Marketing will go to waste because there is a dearth of solid, creative strategy to tell stories that capture consumer attention and sell a product. At first, the brands were too controlling, and the posts were ads that sold too hard. Creators and consumers pushed back, and the pendulum swung in the opposite direction. Now, companies do not give enough guidance, and the creators post content for themselves without marketing the brand enough. What's the solution? Creative Strategy becomes the priority. Understanding and guiding the talent in what you want them to do is as important as finding the right Creators. As an advertiser, you are still creating ads--you are just doing it with the Creator's likeness and audience in mind. You need to find talent whose lifestyle and content match your Brand DNA. Then, design a creative path that serves your brand, the creator, and the target audience. That's where you'll find your magic! Commercial and creator worlds will meet, and everyone will win.

Creator management isn't just the future. It's right now. The latest E&Y data shows the shift. Influencer marketing outperforms paid social by 3:1. People no longer only buy from brands. They buy from creators they trust. We made a big bet on SaaS at GRIN for influencer marketing when the industry was dominated by middlemen and marketplaces. Why? Because we saw that authentic, direct relationships between brands and creators were the key to trust and engagement. Now, as I watch creators like Sabrina Carpenter partner with brands across multiple verticals, I'm more convinced than ever: the brands that win will be those that embed creators throughout their marketing funnel. It's not about one-off campaigns. It's about building your creator-centric marketing engine.

Inflencer marketing = Creator Partnerships GRIN empowers brands to develop a marketing strategy that places creators at the core, seamlessly integrating them into every stage of the marketing funnel. __________________________ Used #ChatGPT to write this post. I was learning about AI Prompt Management from Richa Parekh at MICA | The School of Ideas X upGrad and came across a super useful tip on how to control the degree of creativity in GPT’s response while answering a question. Temperature is a parameter in OpenAI's ChatGPT models that controls the randomness and creativity of responses. The temperature setting is a number between 0 and 1, with the default value depending on the model - 0 - Produces very straightforward, almost deterministic responses 0.2 - Prompts a more focused and expected answer 0.7 - The default temperature, which allows for a balance between creative responses and some consistency 0.8 - Encourages a more creative response 1 - Produces wildly varying responses Sharing a screenshot of the responses I got with temp = 0.2 and 0.8 in the comment section. #influencermarketing #creators #AI #chatgpt #temperatureinchatgpt #creativity #randomness #artifitialintelligence #creatormanagement

How digital marketing can help a brand grow significantly: Louis Vuitton spent €9.5 billion on marketing and made €42 billion in revenue Ralph Lauren spent €600 million on marketing and made €5.8 billions in revenue Gym Shark spent €275 million on marketing and made €640 million in revenue They all focus on digital marketing (facebook ads, google ads, and more) Not only that, they also focus on influencer marketing which is basically a cheat code because the influencer can bring in countless attention So don’t be afraid to put your investments into marketing All those little money you spend on marketing can potentially bring you hundreds, thousands, or even millions of dollars Have you spent your money on marketing instead of unnecessary stuff?

📣 Big News in Influencer Marketing! Vancouver-born Later has acquired influencer platform Mavely in a groundbreaking $250M deal backed by Summit Partners. This move positions Later as a leader in creator-driven marketing, combining AI-powered predictive analytics with Mavely’s network of 120K+ creators who have driven $1B+ in GMV for top brands like Nike and Lululemon. CEO Scott Sutton calls it a game-changer for marketers and creators, promising seamless, full-funnel campaigns and measurable ROI. Read more about how this acquisition reshapes the future of influencer marketing and empowers creators to thrive. 🌟

Lost a campaign today, and yeah, I’m bummed. The product was solid, but they wanted me to post something I didn’t agree with and that in the end I knew wasn’t a good investment for the brand. Here’s my approach: I create value for my audience by sharing unique things to do and weaving brand messages into that content. For instance, if I promote a salad, I don’t just say, “This salad is good.” Instead, I’d say, “Check out this cool waterfall in Texas, and grab a salad from X on your way.” This builds trust and engagement because my followers save and share content like this. Social media ads also rely on an algorithm that will only push content out that users actually watch and engage with. The data says people want value not just being sold to. Influencer marketing thrives on this relationship and not on hard sells. The brand wanted a typical ad about an event that would’ve already passed meaning even less value because they couldn’t even take action on it. I suggested a reel on staying cool in the city with their product, but they weren’t interested. In the end, they backed out. So many times brands come to me because they “love my content and connection with my audience” but then want me to create something that’s the opposite of that. It’s not just a disservice to my audience, it’s a waste of the brand’s money to have me create something that statistically does not do well.