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5 Business Marketing Missteps to Avoid on TikTok TikTok's meteoric rise in 2022, especially among Gen-Z, makes it a prime platform for businesses. However, success hinges on understanding the platform's unique style and audience preferences. Here are 5 common mistakes businesses should sidestep on TikTok: → Burying The Lead: Get to the point quickly. TikTok users value entertainment over drawn-out reveals. → Reusing Creative Assets: Content should be tailor-made for TikTok, not recycled from other platforms. → Being "Corporate": Ditch the stiffness and embrace authenticity. TikTok users crave unique and engaging content. → Not Boosting Paid Content: Allocate budget for paid promotion. Partner with experts to create compelling videos that resonate with Gen-Z's preference for authenticity. → Trying to Force a Marketing Message: Avoid inauthentic or overly promotional content. Be genuine and let your brand's personality shine through. By avoiding these missteps, businesses can harness TikTok's power to connect with a vast and engaged audience. #tiktok #businessmarketing #marketingtips #genzmarketing #socialmediamarketing #authenticity _________________ 📢 I'm sharing all about TikTok Shop 🙌 Enjoyed this content? → Like this & Follow Ivan Bagaybagayan ♻ Share this post if you found it helpful

🚨 A Controversial Shift: TikTok Introduces External Ads 🚨 As TikTok rolls out external ads that interrupt video content, it raises a crucial question: Are we ready for more ads in our feeds? 🤔 While brands may rejoice at the opportunity to reach TikTok’s vast audience, many users are likely to feel the frustration that often accompanies ad interruptions. Let’s take a closer look at the potential drawbacks of this new advertising model: 📉 User Experience Takes a Hit Disruption of Content: Users come to TikTok for authentic, entertaining content. Interrupting their viewing experience with external ads can lead to dissatisfaction and may drive users away. Ad Fatigue: As users become inundated with ads, their tolerance for marketing messages diminishes. Just look at Amazon Prime Video, which introduced ads, prompting many subscribers to question the value of their membership. As a response, they had to roll out an ad-free tier for an additional cost. Will TikTok follow suit? 😟 User Backlash Negative Reception: Users generally dislike ads. The more intrusive they become, the greater the likelihood of backlash against the platform. This could lead to decreased engagement and user retention in the long run. Potential for Alienation: Users who initially embraced TikTok for its unique, organic content might feel alienated as ads start to dominate their experience. 💔 Brand Impact Trust Erosion: When ads become too frequent or disruptive, it can erode trust in both the platform and the brands that use it. Brands must tread carefully to ensure their messaging aligns with the user experience. As TikTok navigates this new advertising landscape, it’s essential to consider whether the trade-off of increased ad exposure is worth the potential damage to user experience and brand loyalty. 👉 What are your thoughts on TikTok’s new external ads? Do you think it’s a step in the wrong direction? Let’s discuss in the comments! #TikTok #Advertising #UserExperience #DigitalMarketing #AdFatigue #SocialMediaTrends

TikTok continues to roll out new features and updates designed to enhance the user experience and empower creators. We’re sharing the latest TikTok platform updates you should know about, including: 📱 Tracking viewer engagement 🎥 Testing 30-minute videos 💭 Trending vocabulary 📄 Lead forms on profiles Read the full update here - https://bit.ly/4cthVZh. #TikTok #TikTokUpdates #Businesses #MarketingStrategies #MarketingAgency

When it comes to TikTok, you have just a few seconds to grab attention—maybe 1 or 2 seconds tops. 🕐   K18 Hair nailed it with their In-Feed TikTok Ads, significantly boosting brand awareness. Within a month of launching their TikTok campaign, they achieved 27 million video views and 73 million views for the #K18 hashtag, saw a 70% increase in daily average sales and skyrocketed their followers from 2K to over 20K+. 👏   So, what makes the difference with TikTok Ads?   1. As I said, you have maybe 1-2 seconds, so make sure your hook is powerful and immediate. Don't waste time—get straight to the point! 2. A well-crafted video keeps viewers watching till the end. The longer they watch, the more likely they are to notice and act on your CTA. 3. One of the best strategies I've seen is re-editing top-performing organic videos into sales videos. These already resonate with your audience, giving you a solid foundation for your ads. 4. Just be real, TikTok users value genuine, relatable content. High-quality, authentic creatives build trust and encourage engagement. Authenticity is key—don't underestimate it! 5. From popular dances to the most-used sounds and filters, TikTok is all about trends. These bring the best results. 📈   And remember, always analyze and optimize your creatives. TikTok’s dynamic environment means you need to keep tweaking and improving.   The foundation of every successful TikTok ad is a great creative. And if you can believe me on one thing, it’s to invest time and effort into crafting content that grabs attention and connects with your audience. We’ve seen the best results with this approach.   P.S. If you're thinking about advertising on TikTok, having a stockpile of good content is a must. Need help? Shoot me a message in DMs. 📩   #Tiktok #TiktokAds #Tiktokadvertising #Tiktokagency #Tiktokcontent

TikTok continues to evolve its platform dynamics, now intertwining content creation with user search behavior for creator compensation. This innovative approach highlights TikTok's commitment to fostering meaningful engagement and rewarding creators' alignment with audience interests. It's a fascinating step towards a more nuanced understanding of content relevance in the digital landscape. #TikTok #ContentCreation #UserEngagement https://lnkd.in/esB8Wyty

🚀 **Why is TikTok Disrupting the Social Media and Ad Industry?** 🚀 TikTok didn’t just enter the social media space—it *completely reshaped* it. Here’s why it’s so disruptive: 📲 **Short-Form, High-Impact Content:** In a world where attention spans are shrinking, TikTok nailed the formula with bite-sized, highly engaging videos. No more endless scrolling through posts—TikTok pulls you in with immediate, powerful content. 🎯 **Unmatched Algorithm:** TikTok’s For You Page (FYP) is an algorithm on steroids. It tailors content so precisely that every user feels like the app “gets” them. For advertisers, this means reaching *exactly* the right audience in the most organic way possible. 🌍 **Global Virality, Unfiltered Authenticity:** Anyone can go viral on TikTok, no massive budgets required. Authentic, raw content from everyday users often outperforms polished, corporate ads—giving creators and brands a level playing field like never before. 💡 **Creator Economy Revolution:** TikTok empowers creators to become the stars of their own niche communities. Brands no longer hold all the power—creators are the ones driving engagement, trust, and brand loyalty. 📊 **Ad Engagement Redefined:** Traditional ads don’t cut it anymore. TikTok’s native, seamless integration of ads into its content feed has redefined how brands connect with audiences. It's not about *selling*—it's about *storytelling*. TikTok’s disruption of the ad industry lies in its ability to *evolve consumer behavior* and *challenge the norms*. It’s fast, it’s real, and it’s setting new standards for what social media—and advertising—can achieve. What’s your take? How has TikTok changed the way you view social media or marketing? Let’s chat in the comments! #TikTokMarketing #SocialMediaDisruption #DigitalMarketing #AdvertisingTrends #ContentCreation

Maximize Your TikTok Reach: Proven Tips for More Views! 🧨 If TikTok is part of your social media strategy, you’re probably wondering, “How can I get more views on TikTok?” 😮💨 Don't worry, you're not alone—this is a question that many creators and brands ask as they dive into the exciting world of TikTok! From optimizing your posting times to leveraging trending sounds, we break down the strategies in our latest guide that can help you elevate your TikTok presence and get more views. 📈✨ Let’s make your TikTok content go viral! ➡️ https://lnkd.in/eH-Tw4qw (available in 🇬🇧🇫🇷🇪🇸🇩🇪) #TikTok #TikToktips #contentstrategy #socialmediamanagement #socialmediamarketing #Iconosquare

Your TikTok Ads Aren’t Cutting It: Here’s Why Lately, we’ve been asked to review a ton of TikTok ad accounts from clients struggling with poor performance. And guess what? Almost every new account we look at is making the same mistakes that are holding their brand back. Here are the 5 main reasons your TikTok ads might not be working: 1. Poor-Quality Content If your content doesn’t stand out or grab attention right away, it's not going to work. TikTok users have a short attention span, so your content needs to hit fast. 2. Lack of Authenticity TikTok is all about real, raw, and authentic content. If your ads feel too polished or scripted, they’ll miss the mark. Be real, or you’ll lose engagement. 3. Low Production Value It’s not about having the fanciest equipment, but if your videos are blurry, poorly lit, or hard to watch, they won’t resonate with your audience. Quality matters. 4. Cliché Hooks Using the same tired hooks as every other ad on the platform? Not good. Your opening needs to grab attention and be different. A generic intro won’t cut it. 5. Just Really Bad Content (In Case You Missed It) Sometimes, it’s just plain bad. No strategy, no value, no creativity. If your content doesn’t offer something of interest to the audience, it’s time to rethink your approach. We’ve got a proven track record of helping brands build a presence through creator-driven marketing strategies, then scaling those results through smart paid ads. Looking to win on TikTok in 2025? We’ve got availability for new brands ready to step up their game. #tiktok #tiktokads #tiktokmarketing #socialmediastrategy

TikTok Stories Explained: A Complete Guide TikTok Stories have quickly gained popularity on the platform. This feature lets users share temporary content that vanishes after 24 hours, similar to what’s available on Instagram and Snapchat. Like those platforms, TikTok’s Stories feature provides a dynamic way to connect with your audience, without your extended TikTok feed videos. Stories can be used to […] TikTok Stories Explained: A Complete Guide appeared first on NealSchaffer.com 𝗦𝘁𝗮𝘆 𝗮𝗵𝗲𝗮𝗱 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀! curated @S2M3

𝐇𝐨𝐰 𝐭𝐨 𝐌𝐚𝐬𝐭𝐞𝐫 𝐓𝐢𝐤𝐓𝐨𝐤 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 2024! 🚀 TikTok is more than just a platform for entertainment; it’s your gateway to building a strong online presence. Whether you're a creator, brand, or business, here’s how you can dominate TikTok this year! 🔥 1. 𝐇𝐨𝐨𝐤 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 3 𝐒𝐞𝐜𝐨𝐧𝐝𝐬 Attention spans are short! Start your videos with a captivating hook—ask a question, share a surprising fact, or show something visually intriguing. 2. 𝐉𝐮𝐦𝐩 𝐨𝐧 𝐓𝐫𝐞𝐧𝐝𝐬 (𝐁𝐮𝐭 𝐌𝐚𝐤𝐞 𝐓𝐡𝐞𝐦 𝐘𝐨𝐮𝐫𝐬) TikTok thrives on trends, but standing out is crucial. Participate in trending challenges or use popular sounds while giving them your unique spin to reflect your personality or brand. 3. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐊𝐢𝐧𝐠 Post regularly to keep your audience engaged. Aim for 3-5 weekly posts, but focus on quality over quantity. Consistency helps TikTok’s algorithm recognize your account and push your content. 4. 𝐄𝐧𝐠𝐚𝐠𝐞, 𝐃𝐨𝐧’𝐭 𝐉𝐮𝐬𝐭 𝐏𝐨𝐬𝐭 Reply to comments, interact with other creators, and be active on the platform. TikTok rewards accounts that foster a sense of community. 5. 𝐒𝐡𝐨𝐫𝐭, 𝐒𝐧𝐚𝐩𝐩𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐢𝐧𝐬 Keep your videos between 15-30 seconds for maximum engagement. If it’s longer, make sure every second is worth watching. 6. 𝐔𝐬𝐞 𝐇𝐚𝐬𝐡𝐭𝐚𝐠𝐬 𝐖𝐢𝐬𝐞𝐥𝐲 Mix trending hashtags with niche-specific ones to increase your reach. For example, pair #FYP with tags that align with your content. 7. 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐄𝐎 Keywords are now a big deal on TikTok. Include them in your captions and text overlays to help users discover your content through search . 🔑𝐅𝐢𝐧𝐚𝐥 𝐓𝐢𝐩: 𝐀𝐥𝐰𝐚𝐲𝐬 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲. 𝐏𝐞𝐨𝐩𝐥𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐨𝐯𝐞𝐫𝐥𝐲 𝐩𝐨𝐥𝐢𝐬𝐡𝐞𝐝 𝐩𝐨𝐬𝐭𝐬. 𝐒𝐭𝐚𝐫𝐭 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐬𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨𝐝𝐚𝐲 𝐚𝐧𝐝 𝐰𝐚𝐭𝐜𝐡 𝐲𝐨𝐮𝐫 𝐓𝐢𝐤𝐓𝐨𝐤 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐭𝐡𝐫𝐢𝐯𝐞! 🌟 #tiktokshop #TiktokMarketing #TiktokShopSEO #DigitalMarketing #SocialMedia #TiktokSEO