Mondie Tomberé’s Post

"Do you have Pret in Manchester?"* A genuine question from a London friend that rang especially loud and clear for me as it chimed with the findings of the Mind the Gap report from Brazen PR. Our new research found that of London PR pros: 📢 Only 7.5% were in the right ballpark when asked how much a pint of lager costs  📢 Only 28% came close when asked how much a loaf of sliced white bread costs 📢 A third don’t know where in the UK The Bullring is (it's Birmingham BTW!) But, despite these apparent knowledge gaps, two thirds of marketers think a London agency is valuable, indeed crucial, if you’re a big brand. We laugh when politicians don’t know the cost of everyday items – but shouldn’t an industry that represents a nation of everyday consumers be held to account too? For this and more insights on how a London-centric approach to PR could mean the industry isn’t best reflecting the needs of the UK (and why looking outside the capital could be key to success), check out the Brazen Mind the Gap report (link to download in my comments!). *And by the way, yes we do have Pret, along with every other chain imaginable and lots of fabulous independents for good measure! #MindTheGap #BurstingTheBubble

Did you know 40% of young London PR professionals have 'rarely or never' visited the North? 🗺️ A Manchester agency, publishers of the Mind The Gap report, found that this was the case. They also indicated that 70% of brand marketers believe that PR agencies based outside of London will offer brands a more comprehensive understanding of their customers opinions, compared to a London-based agency. For us, as a Northern agency, we have a much better view of the regional contexts that might be influencing companies and customers alike. We know what its like to be affected by the Levelling Up agenda, transport infrastructure and all the nuances of being based away from the capital city 🏙️ Read more on the report here: https://bit.ly/3J9mcDK or for PR advice, you can speak to our team at Altitude here: https://lnkd.in/ed4ZtYJd #ChooseAltitude #UpNorth

Did you know, that 16% of PR pros admit they’ve rarely, or never, travelled north of Birmingham for work or social reasons 🤯 Thanks to Brazen PR you do now! Introducing our biggest campaign to date... MIND THE GAP Aiming to bridge the gap between North & South and giving a voice to those beyond the capital, download the full report below and get involved in bursting that London bubble 🫧 #WeAreBrazenPR #MindTheGap

As a proud Northerner, who has previously worked in London for a number of years, I have seen and experienced enough geographic bias to last a lifetime!   Far too many times have I heard the phrase ‘It’s grim up north’.   It’s not grim, its absolutely bloody brilliant. As it is in London, Birmingham and all corners of the UK in our wonderfully quirky and unique ways 👏🏻   Here at Brazen PR, we have commissioned a report to explore the impact this geographic bias and London-centric dominance has on both brand marketers and industry talent.   Some eye-opening stats highlighted in the report include:   👀 More than 40% of younger PR pros (aged 18-24) in the capital and 16% of all PR agency staff in London admit they’ve rarely or never travelled north of Birmingham for work or social reasons. 👀 While industry data shows just 13% of the UK population lives in London, a massive 43% of PR pros work in the capital.   This exposes a hefty ‘gap’ of representation within capital agencies - does your brand appeal to all geographical corners of the country?   We are here representing the regions and spearheading an important conversation, the disconnection of London PRs to the rest of the country and possible nepotism associated with the industry.   Is it time to pop the London bubble? 🫧   Join us in redefining the PR landscape, bridging that gap, popping that London bubble. Download the full report from the comments! 👇🏼   #MindTheGap #BurstingTheBubble #BrazenPR

"Please, Mind The Gap" – A phrase more commonly heard in our lovely capital London, but did you know that only 13% of the UKs population actually lives there, including almost half of the countries PR professionals. What’s even more shocking is that 40% of young PR professionals in London have never ventured further north than Birmingham! 🤯 As someone who studied in Manchester yet whose first ever steps into the exciting world of PR happened in the big smoke, I have experienced the fast-paced industry thriving from the capital, but my love affair with London was short but sweet as I headed back up north, where I joined the equally sensational PR scene outside of the London-centric norm. At Brazen PR we’d like to confirm that there is in fact life outside of London, by showcasing what incredible talent, creativity, and unique point of views there are outside of the capital. Our new report 'Mind The Gap' explores the impact of this geographic dominance we’ve become accustomed to and how having more diversity in your work force allows you to really understand and represent the views of the masses.   There’s a reason we were named PR Week’s Best Agency Outside London! It’s great up north, we promise! 👀🙌🏻 Join us in celebrating everyone from all over of the UK and bridging that North / South divide. Check out the link in my comments to download the full report and help us burst the London bubble! 🫧 #WeAreBrazenPR #MindTheGap #BurstingTheBubble

Did you know 16% of PR pros admit they’ve rarely or never travelled north of Birmingham for work or social reasons... 🤯 What's more, a third of London PR professionals don't know when in the UK the Bullring is (They're missing out!) 🐂 Introducing Brazen PR's biggest campaign to date... MIND THE GAP 🧡 As a born and bred Southerner, Birmingham alumni and proud Manchester resident, it's never been more important to bridge the gap between the North & South! 👭 Download the full report below and get involved in bursting that London bubble! 🫧 #WeAreBrazenPR #MindTheGap

🌟 The North: A Hub of Creativity and Opportunity 🌟 When PRmoment asked which is the best city to work in PR, it was a tough call between two magnificent cities across north! But, Manchester just about took the win. So, why is it good for us PR huns? 🗞️ Media Scene Brilliance: Manchester’s media landscape shines brightly. With a robust regional media network and the influential Media City, it’s no surprise that major national broadcast outlets like the BBC and ITV find their foothold here. 🚀 Business Diversity: From dynamic start-ups to global giants, Manchester houses a diverse business community. This melting pot of enterprises offers great opportunities to PR's to learn how to flex communications across different sectors. Whether you’re navigating the tech sector or diving into healthcare communications, there's lots to get stuck into! ✨Creative Currents: Beyond the obvious, there’s an undercurrent of creativity that defines Manchester. It’s not just about press releases and media relations; it’s about ideation, design, and advertising. The city pulses with a talent pool of imaginative minds, ready to learn from and be inspired by. So, if you’re seeking a PR playground that combines professional growth with artistic flair, the north's your gal! 🎙️📊🌆 Read further debates on which city is the best to work in for PR, from the PR's themselves below 👇🏻 #ManchesterPR #MediaMagic #CreativeCity

📢 Mind The Gap 📢   We’ve always said creativity wasn’t born in London.    Being named PRWeek UK's Best Agency Outside London was a truly proud moment (and great night!) but it also got us thinking: is it time to ditch this category and to burst the London bubble once and for all?    Despite just 13% of the UK population living in London, a massive 43% of PR pros work in the capital. As PR people, we have a responsibility to represent brands to all four corners of the UK and in order to do that, we really need to understand the communities that live there and consider life beyond the M25. Can you really do that if you've never even been north of the Watford Gap?   Brazen PR's new report: Mind The Gap explores the impact this geographic dominance has on both brand marketing and industry talent and we hope it will be the catalyst of much-needed change for the industry. Thanks John Harrington, Siobhan Holt and Evie Barrett for shining a light on this important issue... and BIG thanks to everyone who worked tirelessly on bringing the report to life Nina Webb, Peter Burling, Ben Brooks-Dutton, Adam Moss, Sophia Stewart, Corey Kitchener, Alex Thomson to name a few... Download the report and let us know what you think – link in comments below 👇🏼

An interesting breakfast discussion this morning on the Future of Agencies, hosted by Kerry Parkin, founder of Sway, at London's Haymarket Hotel. Twenty five years after starting out in agency land, Kerry wondered what had changed - and where the agency model is headed. The client needs expressed around the table were pretty consistent. They want an agency that is both proactive and reactive, bringing in that outside perspective in the immediate term but also longer-term. What lurks on the horizon that might impact the business? Both negatively and positively. They want wise counsel to help them strategise on issues that are increasingly complex and often beyond what might be considered the traditional remit of corporate affairs. And sometimes they want the arms and the legs to fill in the gaps during busy times. Everybody stressed the importance of relationships and chemistry. But they also wanted agencies to listen. Too often, it seems, agencies provide responses out of kilter with the brief. One guest thought an agency had it in the bag, so to speak, until they actually presented their proposal, which was so far off-side she was incredulous. Much has been written in recent months about the inadequacy of agency briefs, so it may be that blame is on both sides, but the message that came from today's discussion was that agencies should not try to second guess nor assume that they know better than the client. Respect for the in-house function is paramount for any agency relationship to thrive. Thanks again Kerry Parkin for an invigorating start to the day. Here's to the next quarter century. #pr #agencies #futureofagencies #corporateaffairs #relationships #strategiccounsel

Looking to put your business ‘on the map’? Ever wondered how some brands get exposure on TV or featured in a magazine? This introductory session to doing your own PR is aimed specifically at people from Visitor Economy businesses: http://dlvr.it/T4Sb8T #LoveChesterfield #ChesterfieldNews