Moonpig’s Post

Launching a new feature in the digital world is a bit like DIY: you’re always wondering if you’re building something people want. And let’s face it: no one wants to spend months (and $$$) only to end up with a "door" that no one uses. 𝗘𝗻𝘁𝗲𝗿 𝘁𝗵𝗲 𝗽𝗮𝗶𝗻𝘁𝗲𝗱 𝗱𝗼𝗼𝗿 𝘁𝗲𝘀𝘁—a clever way to gauge real user interest without a full build-out. Imagine adding a button or link for that shiny new feature idea. Users get a friendly “coming soon” message when they click, and we get valuable data on whether it’s worth pursuing. No hammers or endless trips to the hardware store are required. Here’s why painted door tests are the DIY hacks of product development: 𝗟𝗲𝘀𝘀 𝗥𝗶𝘀𝗸, 𝗥𝗲𝗮𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: They’re a Minimum Viable Experiment (MVE) dream—quick and cost-effective. 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻: No more guessing what users want. This approach ensures resources go to features with proven demand. 𝗖𝗮𝘀𝗲 𝗶𝗻 𝗣𝗼𝗶𝗻𝘁: Domino’s Cookies🍪, @Conversion used a painted door test to find Domino's next cookie flavor, saving months of R&D. Surprise! The Salted Caramel won despite the early hype around Chocolate Orange. 𝗛𝗼𝘄 𝘁𝗼 𝗗𝗼 𝗜𝘁 (𝗡𝗼 𝗣𝗮𝗶𝗻𝘁𝗶𝗻𝗴 𝗦𝗸𝗶𝗹𝗹𝘀 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱): • Craft a clear hypothesis • Design the painted door button—it should look real and enticing. • Track engagement: watch the clicks and gather insights. • Provide feedback: if they click, a quick message can explain the feature’s "coming soon" status. • Analyse & iterate: use the data to decide if the feature is a keeper or needs rethinking. The Takeaway: Painted door tests help eliminate “guesswork” from your product roadmap, saving time, money, and unnecessary costs. The link to the full blog will be in the comments. #experimentation #painteddoortests #CRO #wie #convertXwie #speakup

remark: We find that a great product is about much more than features and functions, than just solving a problem. A great product addresses the Body (knows the user), Mind (delivers value), and Spirit (elegant & touches emotions). blog url:https://lnkd.in/gNC8iC_7 We find that a great product is about much more than features and functions, than just solving a problem. A great product addresses the Body (knows the user), Mind (delivers value), and Spirit (elegant & touches emotions). Here are the key characteristics from our Product experts:   Delivers great value – the product solves a real user’s [or market’s] problem Price per value – users are willing to pay for the value they receive from the product Improves life – the product provides meaning and makes the user’s life better   Easy onboarding – getting started with the product is easy; the desired value can be achieved quickly Aesthetically pleasing – the product is attractive; the solution provided is “elegant” Emotionally resonates – the user feels good when they use the product Exceeds expectations – delivers more value than expected Social proof – credible reviews testify to the value of the product. There is a buzz in the market praising the product Habit-generating – becomes part of the user’s ecosystem; they can’t imagine not using it. Scalable – the more of the product that is produced, the less the cost per unit Reliable – the product can be counted on to operate correctly with no errors Safe – the product can be operated in a safe manner and causes no safety issues Compliance – the product meets all regulatory & industry requirements Easy-to-use – the product is intuitive; it learns about the user and anticipates their needs Performs well – the product is responsive; it delivers results in a timely manner.

Exciting developments in the world of online recipes! Google is currently testing a Quick View button specifically designed for recipe content. This feature aims to enhance user experience by allowing individuals to access key recipe information directly within Google’s interface, reducing the need to navigate to external sites. This innovation could significantly streamline the cooking process for users, making it easier and faster to find what they need without leaving the search results. For a deeper dive into this new feature and its potential impact on recipe search and engagement, read more in our latest blog post. Explore the full article here: https://ift.tt/vKAX2ph

Th: "Playing with fire: innovation, quality, and brand loyalty" I once had a client, a tech startup, who believed their groundbreaking app would speak for itself. They poured millions into cutting-edge features but skimped on user testing. The result? A PR nightmare at launch. Why? Crashes, data breaches, and a UI so complex it needed its own manual. What was meant to revolutionize personal finance became a cautionary tale in tech circles. This experience crystallized a truth: in the realm of reputation, your product isn't just a commodity - it's the embodiment of your brand promise. The conundrum? Many brands obsess over disruptive innovation while overlooking the bedrock of quality assurance. Critical factors often underestimated: → Consistency: your brand's reputation hinges on your most recent offering. → User-centric design: intuitive functionality speaks volumes about your brand ethos. → Sustainable production: in today's market, your manufacturing ethics are as scrutinized as your end product. → Lifecycle support: the customer journey extends far beyond the point of sale. The real challenge lies in harmonizing cutting-edge innovation with unwavering reliability. Is your R&D truly pioneering or merely chasing market trends? Does your quality control bolster your reputation or simply mitigate risks? In the consumer psyche, product performance often outweighs even the most compelling marketing narratives. Reflect on this: which product experiences have fundamentally altered your perception of a brand? The answers might surprise you. #reputationmanagement #customerexperience

🚀 Embark on a journey of innovation with Cod Crafters, your go-to destination for cutting-edge software solutions. Our team takes pride in delivering digital excellence through a diverse portfolio of projects that redefine industry standards. 🌐 At Cod Crafters, we don't just develop software; we craft digital experiences that leave a lasting impact. Join us in pushing the boundaries of what's possible in the world of technology. 🗣 1. Static Gpt Clone:   Explore the magic of visually stunning static site generation, as Cod Crafter replicates the beloved Static Got with precision and finesse. 🌟 2. Quiz QnA:   Engage in interactive learning with our Quiz QnA project, where knowledge meets fun. Cod Crafter brings forth a platform that challenges and educates simultaneously. ✡ 3. E-commerce Excellence:   Elevate your online retail experience with Cod Crafter's E-commerce project. Our commitment to creating robust, scalable, and secure platforms is showcased in every transaction. ⭐ 4. Thirsty for Cocktails:   Indulge in the fusion of mixology and technology with Cod Crafter's Thirsty for Cocktails app. This project reflects our versatility in crafting solutions that cater to diverse industries.

Hooked: How to Build Habit-Forming Products by Nir Eyal explores the psychological principles behind why certain products or technologies captivate users and form habits. It introduces the **Hook Model, which explains how businesses create products that keep people coming back through a loop of four steps: 1. Trigger: An external or internal cue that prompts a user to take action (e.g., a notification or a feeling of boredom). 2. Action: The behavior a user performs in response to the trigger, aiming for immediate gratification (e.g., scrolling social media). 3. Variable Reward: The element of unpredictability that keeps users engaged, like new posts or likes on a platform. 4. Investment: The effort users put in, which makes them more likely to return (e.g., creating a profile, adding friends, or uploading content). Moral Lesson: Beware of Instant Gratification The book indirectly warns about the dangers of being "hooked" on products designed for instant gratification: Short-Term Satisfaction: Social media, mobile apps, and AI-driven platforms often provide quick rewards (likes, comments, or instant solutions), which can lead to dependency. Long-Term Impact: Over-reliance on instant gratification can harm focus, patience, and mental well-being. It creates a loop where users feel stuck in constant engagement without meaningful growth. Key Takeaway While the book primarily helps businesses design engaging products, it also encourages individuals to recognize how these systems manipulate behavior. Being aware of how instant gratification drives our habits can help us regain control, use technology mindfully, and prioritize long-term goals over fleeting pleasures.

Cooking Up Solutions: User-centric Technology Choices 👨🍳👨💻 Choosing the right technology for your project can be a noisy affair. People often have strong opinions about various tools and platforms. Some might passionately argue that a particular choice is terrible, while others proclaim it as the ultimate solution to every problem under the sun. 🌞 As someone who's been around the block a few times, I've learned that it's always wise to take a step back and think critically when you hear people being too assertive about these things. Technology is just an ingredient -- and, just like in cooking, where you can't bake an apple pie without apples, certain technologies can limit the solutions we can create. But here's the thing: a skilled chef (or in this case, a savvy solution architect) can whip up a festive dessert with any fruit on hand (and maybe even some legumes in a pinch! 😉). The key takeaway I want to share, based on my experience, is that while technology can constrain us, the best selection is informed by the "meal" (the problem we're solving) and the "audience" (the users we're serving), not just the "recipe" (the solution you're thinking about). When we make decisions with too much focus on technology, we risk creating unnecessary constraints and missing out on simpler, more elegant solutions. Or worse: we might end up not catering to the needs of the people we are trying to delight. 💡 So, the next time you're faced with a technology decision, take a step back and consider the bigger picture. What are you trying to achieve? Who are you trying to serve? Let those answers guide your choice, and you might just discover a delicious, easy-to-make recipe that exceeds all expectations! 🌟 #TechnologySelection #SolutionArchitecture #CulinaryMetaphors #ProblemSolving #UserCentric

Wish you could read your customers' minds? Painted door tests might be the next best thing! We’re all about helping brands make data-backed decisions, and our latest blog dives deep into this experimentation tool. Painted door tests allow companies to gauge customer interest before fully investing in new features or ideas—saving time, resources, and ensuring a more impactful rollout. Used in the right way and as part of a full experimentation programme painted door tests can be a great tool. Our latest blog (just a 5/8 minute read) explores how painted door tests can guide smarter,customer-driven decisions! (Including real examples from Dominos!) https://lnkd.in/eAKaesVt #painteddoortest #userresearch #productdevelopment #cro

📱 Day Two: Building in Public - The Real Story! 24 hours into our journey, and I believe in keeping it real with you all. Here's exactly where we are: 🛠️ What We've Actually Built: • Successfully integrated our first vendor (Morning Glory) backend connection • Completed the UI wireframes for subscription management • Set up the basic app architecture 🎨 Current Stage: Most of what you see in our testing app is currently UI scaffolding - intentionally built this way to validate our user flows before diving deep into backend integration. 💡 Today's Key Learning: Vendor integration is complex! One connection down and it's already teaching us so much about the intricacies of handling real-world restaurant operations and menu systems. 🎯 Immediate Next Steps: • Converting dummy UIs into functional features • Building out the subscription management backend • Setting up real payment processing • Expanding vendor integrations 🤝 Currently Looking For: • Restaurant partners for our next integration phase • Tech folks with experience in food delivery systems • Early users for feature testing Building in public means sharing both the polished and unpolished parts of the journey. Here's to keeping it transparent! 💪 #BuildingInPublic #StartupReality #DayTwo #TechStartup

𝙈𝒊𝙣𝒊𝙢𝒖𝙢 𝙑𝒊𝙖𝒃𝙡𝒆 𝑷𝙧𝒐𝙙𝒖𝙘𝒕 or MVP is a development technique in which a new product is introduced in the market with basic features, but enough to get the attention of the consumers. The final product is released in the market only after getting sufficient feedback from the product's initial users. 𝙈𝒊𝙣𝒊𝙢𝒖𝙢 𝙑𝒊𝙖𝒃𝙡𝒆 𝑷𝙧𝒐𝙙𝒖𝙘𝒕 or MVP is the most basic version of the product which the company wants to launch in the market. It could be a car, website, TV, or a laptop. By introducing the basic version to the consumers, companies want to gauge the response from prospective consumers or buyers. This technique helps them in making the final product much better. With the help of MVP concept, the research or the marketing team will come to know where the product is lacking and or what are its strengths or weaknesses. MVP has three distinct features. One is that it will have enough features for consumers to purchase the product (it becomes easier for the company to market it), the other is that it will have some sort of a feedback mechanism wherein users would be able to send their feedback about the product. And, lastly it should have enough future benefits for consumers who to adopt the product first (Google gave free upgrade of its OS to all Nexus users). The idea is to get feedback from the consumers which will in turn help in making the desired changes in the final product. MVP actually tests the usage scenario rather that is much for more helpful for the company to make changes to the final product. Let's understand the concept with the help of an example. MVP is a popular concept in the online space, where a website is launched with basic features to find out how consumers respond to the product displayed on the website. It could be a consumable product, daily use product or even a service provided by a website provider. The idea is to start small and then take cues from the users as to what exactly are they expecting from the product. Some of the noted examples are Dropbox, Groupon, Zappos, etc. #MVP #Innovation #ProductDevelopment #agility