What an honor it was to connect with Shifra Mendelovitz at the ReDeal Conference she shared some fascinating insights into her unique approach to design. With years of experience across residential, commercial and industrial projects, she understands that truly successful design is about more than just creating beautiful spaces - it's about deeply understanding the client's vision and designing for the end user. ⤷ As Shifra explained, too often designers fall into the trap of simply creating what they personally like, rather than focusing on the needs and goals of the client. But the reality is, the most successful projects are those that sell or rent immediately, hitting those key business objectives. → That's why Shifra's approach centers around diving deep into the client's world. She asks critical questions like... - What are they trying to achieve? - Who is the target audience for the space? - How can we craft an environment that will resonate with them on a meaningful level? Shifra her love of finding underutilized spaces and transforming them into stunning, functional amenities perfectly tailored to the end user. For her, it's not about imposing her own preferences, but about truly understanding the client's "why" and bringing that vision to life. By prioritizing authenticity, emotional connection, and a deep understanding of the client's needs, Shifra and the Act 2 Interiors team have been able to drive powerful results - from immediate rentals to record breaking sales. It was such a pleasure learning from Shifra at Re Deal. We do need to give a huge shout out to Joel, Mac, Yehuda and Joe for putting on an absolutely phenomenal event! The quality of the speakers, the networking opportunities, and the overall experience were top notch. Can't wait for the next one!
It is a pleasure to read Shifra Mendelovitz's content on the platform, and I love seeing the projects when they are finished. She is so authentic and sincere and wants the best results for everyone.
Wow Mordchai Lunger ! What a beautiful surprise! I totally forgot about our conversation at the ReDeal Conference ! Thank you for your kind and effusive way in which you describe our goals and aspirations for our clients. I truly appreciate you and am very grateful for this post.🙏
Great advice. Seeing the outcome that the client wants and needs, and designing for that is smart. סוף מעשה במחשבה תחילה
Whats Next? December 11th - Tribeworks Ignite | February 12th - JCE Construction Expo Miami | April 2nd - REX Co-Founder @Your Business Anytime, @Success Eventz, @Kosher Perks Always Add More Value Than You Take
5moHer focus on understanding the client's vision and creating spaces that resonate deeply with the end user is a powerful skill.