Moshe Pesach’s Post

B2B marketing is often misunderstood by stakeholders who may overlook the complexities involved in tasks. This video perfectly captures the layers involved to reach an end goal. It’s a bit long, but anything that’s delivered magically ‘overnight’ is likely going to crumble. Grab a cuppa and have a watch, it’s a good reminder of what B2B marketing truly entails. #B2BMarketing #MarketingStrategy #StakeholderEngagement #BrandBuilding #StepUp #RelationshipManagement #CustomerJourney #Collaboration

A good example of how we make in the world. Please, please watch the video. This is what we do everyday to make a living. There are 2 folds among many that I pay attention: (1) Quality of production (2) Market Strategy. Must have a clear idea for both of them to succeed.

Yes, Marketing is a complex issue..

Give me 2 minutes and I’ll show you how to make your B2B marketing stand out: You become a 𝗦𝗠𝗔𝗥𝗧-ass marketer. How? By making your advertizing objectives: 1. 𝗦pecific → Sharpen your goals. 𝗦𝘁𝗼𝗽 saying things like “Get more eyebrows on your content”. For a SMART-ass marketer, that’s moon-speak. “Increase traffic by 20% in 3 months”? That’s more like it. 2. 𝗠easurable →  Make progress easy to track 𝗦𝘁𝗮𝗿𝘁 using better systems to measure your marketing performance. A SMART-ass marketer knows: Finding the “Why behind the KPI” makes for more profitable marketing. 3. 𝗔chievable → Push the limits while considering available resources 𝗦𝘁𝗼𝗽 setting your marketing team up for failure. It’s demoralizing. A SMART-ass marker strikes a better balance between challenging the team while knowing their limits. 4. 𝗥elevant → Align each objective with broader business goals. 𝗦𝘁𝗮𝗿𝘁 mapping your SMART-ass objectives to your long term strategy. Wanna increase market penetration? Target untapped customer segments, with outreach campaigns. 𝟱. 𝗧ime-bound → Set deadlines to create urgency. 𝗦𝘁𝗼𝗽 using open-ended timelines for marketing campaigns. Use your time like a SMART-ass bstrd. Or watch your competitors make money from your missed opportunities! George Doran’s SMART GOALS make up the very make up of our approach. That’s how we helped brands like Fresh Express achieve a 10%+ increase in daily website visits YOY since 2019 Is there anything you’d add to the 𝗦𝗠𝗔𝗥𝗧 Framework?

Most B2B marketing strategies fail before they even start. If your marketing isn’t delivering results, it might be because you’ve confused tactics with strategy. We’ve all been there—pouring time and resources …into content …LinkedIn campaigns …email blasts only to see minimal impact. The truth is, without a solid strategy, even the best tactics will fall flat. Here’s what you can do: 1. Start with a Clear Objective: Define what success looks like 2. Understand Your Audience Deeply: Develop detailed buyer personas • Your content will speak directly to the people who matter most. • The more you know about your audience, the more effectively you can tailor your messaging. 3. Map Your Content to the Buyer’s Journey: Ensure every piece of content you produce is strategically designed to move prospects closer to a decision. 4. Focus on Quality, Not Quantity: Make every piece count. • Create a few pieces of high-quality content that truly resonate • Avoid churning out content just for the sake of it 5. Leverage Data to Drive Your Strategy: Use analytics to track what works and what doesn’t. • Adjust your strategy based on real insights • Avoid relying on assumptions Is your marketing strategy guiding your efforts, or are you just throwing tactics at the wall to see what sticks? If you need help building a strategy that drives results, let’s talk—DM me. Try that and follow Evangeline G.

Great marketing should feel A little bit crazy ✨ Even if you’re doing Enterprise B2B marketing. Like moi ✌️ 👀 The biggest challenge? People will question you. "What are you even doing..." Happens to me all the timeeee. Don't let them stop your big ideas. I’ve shipped some pretty out there campaigns. But you know what happened? 👇 The RIGHT people got it. The creatives that think like me. (Who are our ideal target audience). So the next time someone tries to shame you into doing boring “safe” enterprise marketing, remember this. “Safe" means you look like everyone else. Another VC-backed B2B brand. Another "enterprise-ready" pitch. Another snoozefest 😴 The best marketing should make you feel something: → "Did they really just do that?" → "How did this get approved?" → "What am I even watching??" Your brand doesn't need to make sense to everyone. It needs to deeply connect with YOUR audience. And sometimes that means being a little crazy. Be the weird you want to see in B2B ✨ The right people will not just get it. They'll love you for it. — P.S. To all my fellow creatives trying taking big swings in b2b - I see you. Keep going. The world needs more of your kind of crazy. 👋 Tag a marketer who inspires you!

Copy-and-paste marketing strategies are killing your sales… The B2B marketing landscape is littered with the carcasses of failed campaigns. You invest in marketing courses, masterclasses, coaching, but your sales figures remain stubbornly flat. Why? Because you're being fed a one-size-fits-all strategy that just doesn't resonate with your audience. And your audience doesn't care about your generic marketing tactics. They care about THEIR specific needs and challenges. So what actually works? 📍Analyze how your audience engages with your content. Do they respond? Identify with it? Are they clicking, viewing, and talking back? If not, step back, go back to your strategy. 📍Audit how often you're educating vs. selling. Are you clearly communicating the specific solution your offer provides? Does your content feel genuine or forced? 📍Research your audience's buyer psychology and speak directly to their needs and motivations. If your messaging doesn't resonate, they won't buy. It's that simple. 📍Find what works. Set up a framework and customize it to attract, warm and convert your audience. B2B buyers are a diverse bunch. One size DOES NOT fit all. P.S. Would you rather 1️⃣ Receive honest but critical feedback on your content or 2️⃣ Get lots of likes with no comments? -- Tired of B2B marketing fluff? 🔔 Follow for unbiased, strategic marketing advice daily!

B2B Marketing Needs a Plan too 🤸♀️ Bouncing between marketing tactics without a clear direction is a recipe for disaster. You confuse your audience and waste your own time. Here's how to avoid the chaos: 🤾♂️ The Pitfall: Inconsistent messaging, chasing fads, and forgetting to analyze results all stem from a lack of direction. This frustrates your team ("what are we doing?") and leaves your audience unsure of what you offer. 🤾♂️ The Fix: Get a structured plan. Define your ideal customer, your unique value proposition, and how you'll communicate it. Then, build a system to consistently deliver your message across all channels. Repetition builds trust and positions you as the go-to solution. 🤾♂️ Bonus: Remember, your messaging isn't just words on a slide. It's everything your audience sees and hears: website copy, ads, social media. Consistency across these touchpoints is key. 🤾♂️ Outcome: A clear direction builds trust, attracts leads, and drives results. Pierre Herubel has created this wonderful illustration of what clear direction should look like.

The main goal of B2B marketing is to create beneficial relationships, generate more leads and drive sales between businesses. The first question a B2B marketing strategist should ask is: Is my B2B marketing approach boring? Let’s answer this question by looking at 5 probable questions that scream a boring approach. 1. Is your content too technical for your audience? Effective B2B marketing involves use of simple and easy to understand language. We understand that you are selling to fellow industry experts who might understand the industry jargon, but using more relatable and accessible information is a way to win many audiences. 2. Are you using the same platforms over and over? If your marketing efforts are directed towards one channel, then it’s time to up your game. You need to use different platforms to generate effective leads all over. Your audiences have their most preferred social media platform. 3. Are you simply following competitors? While it is a good idea to look at what your competitors are doing, it is a bad idea to copy their strategies without a unique twist, this could create a sense of monotony. You should therefore stand out by identifying what makes your brand unique and leverage that into your marketing efforts. 4. Is your content overly formal and lacks personality? While a great percentage believe B2B marketing strategies to be overly professional, that does not mean that it should lack a sense of human touch. Make sure you create a relatable brand story that can make your brand more engaging. 5. Are you ignoring your customer’s feedback? Every coin has two sides, and in this case your B2B marketing strategy has two sides, one is to pass the message and the other one is to receive responses. If you're not actively seeking and incorporating customer feedback into your strategy, you might be missing opportunities for improvement. Addressing customer concerns and adapting based on feedback can breathe new life into your approach. What have I left out? let me know in the comment section.

100% of marketing is just being human while speaking to humans. Why is that so hard to understand? I remember a time when a B2B client was adamant that their marketing approach had to be different because they were "speaking to another business." They believed that B2B marketing required a cold, formal tone. To them, it was all about jargon and technical specs. But I knew better. At the end of the day, even in B2B, you're still speaking to another human. I shared a story with them. I once worked with a tech company struggling to connect with its audience. Their marketing was packed with industry buzzwords and complex diagrams. It was impressive but impersonal. We decided to humanize their approach. We started telling stories. We showcased real customers using their products, highlighting the benefits in everyday terms. We even added a bit of humor. The result? Their engagement skyrocketed by 150%. Prospects were more responsive. Customers felt a stronger connection to the brand. Sales went up by 35%. Why? Because we were speaking to humans. Humans with emotions, goals, and challenges. The same principle applies to B2B marketing. Behind every business decision is a person making that choice. According to LinkedIn, 92% of B2B buyers are more likely to engage with a brand if they see content that is valuable to them. They want to feel understood. They want to trust you. By being human in our marketing, we build that trust. We connect on a deeper level. So, next time you think B2B needs to be cold and corporate, remember this. You’re not just speaking to a business. You’re speaking to a human. And that’s what makes all the difference.