Motive Asia’s Post

The 2024 IFA (Internationale Funkausstellung Berlin) showcased a range of innovative consumer electronics, emphasizing advancements in design and technology from over 1,800 global companies, particularly from China. Key Chinese brands like Hisense, Midea, and Haier highlighted their growth in the European market, with Haier holding a 9.1% market share after eight years of rapid expansion. Chinese companies are adapting to European consumer needs through innovation and localization strategies, such as developing solar energy storage systems for German consumers and partnering with local brands, like Hisense's collaboration with Volkswagen. These strategies have allowed them to enhance products' intelligence and sustainability. The competition between Chinese and European firms is fostering healthy innovation, with both sides learning from each other. Companies like Miele and BSH acknowledge the competitive challenge posed by larger Chinese firms but recognize the potential for collaborative growth in the evolving consumer electronics landscape. #MotiveAsia #China https://lnkd.in/dRR_qjqA

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