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Did you see that Puresport sent 500 influencers empty PR boxes for Black Friday?! 📦😱 While Black Friday typically shouts buy more, spend more, consume more, wellness brand Puresport is flipping the script — and it’s inspiring to see! This year, instead of adding to the frenzy, they’re driving awareness of overconsumption and creating meaningful change. How? By collaborating with Greenhouse Sports, a charity empowering young people through sports mentorship. Here’s the clever twist: Puresport sent 500 influencers empty boxes 📦 The challenge? Fill them with their own previously gifted new and unused athletic gear and accessories, then send them back (postage-paid!) to support children in disadvantaged communities. Pair that with a £10,000 donation and a heartfelt campaign that speaks to purpose over profit, and you’ve got something worth celebrating 🙌 It’s a timely reminder that marketing can do more than sell; it can serve. By encouraging people to rethink their overconsumption and (often) greed, Puresport shows how brands can align business goals with community impact. 🎯 The takeaway? Your campaign doesn’t need bells and whistles; it needs meaning. Especially during peak consumerism, moments of reflection resonate deeply, and brands should definitely follow in the footsteps left by Puresport. #Marketing #MarketingInsights #Puresport #BlackFriday #BlackFridayMarketing

Imagine walking into a crowded room, knowing everyone recognizes and trusts you. That's the power of strong brand awareness. In the digital age, where attention spans are fleeting, standing out is crucial. Here's how to turn heads (and hearts) towards your business: 1. Content is King (and Queen): Share valuable, engaging content that resonates with your target audience. Think industry insights, helpful tips, or even entertaining stories. A study by the Content Marketing Institute found businesses with a strong content strategy see 30% higher customer retention rates! 2. Social Butterfly: Don't just exist on social media, thrive there! Share your content, engage with followers, and participate in relevant conversations. Remember, it's a two-way street. Buffer saw a 177% increase in leads after implementing a social media engagement strategy. 3. Partner Up: Collaborate with other businesses or influencers in your niche. This expands your reach and taps into new audiences who already trust your partner. Teaming up with a complementary brand can be a win-win, like TOMS' partnership with Starbucks, which raised millions for charity. 4. Give Back, Get Remembered: Support local causes or charities aligned with your brand values. This builds goodwill and shows you care about the community. Patagonia, known for its environmental activism, saw sales soar after boycotting Black Friday. 5. Events that Engage: Host webinars, workshops, or even local meetups. This allows you to connect with your audience on a deeper level and showcase your expertise. Eventbrite saw a 40% increase in event attendance when they offered free tickets for a limited time. 6. Make it Visual: Humans are visual creatures. Use high-quality images, infographics, and even videos to grab attention and tell your brand story. According to HubSpot, including visuals in your content can increase website traffic by 123%. 7. Be Consistent: Building brand awareness takes time and dedication. Stick to your content calendar, engage with your audience regularly, and don't be afraid to experiment. Remember, Nike didn't become "Just Do It" overnight. Go forth, be bold, and make your mark! #BrandAwareness #ContentMarketing #SocialMediaMarketing #CommunityEngagement #ContentStrategy #BrandStorytelling #Reestify

𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐇𝐨𝐬𝐭𝐢𝐧𝐠 𝐆𝐢𝐯𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐏𝐞𝐭 𝐒𝐭𝐨𝐫𝐞𝐬 🎁 Giveaways are a powerful way to generate buzz, increase brand awareness, and build engagement. 🎉 Hosting a contest where followers can win your pet products in exchange for likes, shares, or friend tags creates excitement and expands your reach. These fun events foster community engagement while attracting new customers who might not have discovered your brand otherwise. A well-planned giveaway can turn followers into loyal buyers. 🐾 #Giveaway #PetIndustry #PetBusiness #OnlinePetStores #PetStoreMarketing #FacebookAdsStrategist

You all know the story of Cinderella and her Fairy Godmother who turned the pumpkin into a carriage, the six rats into white horses and her tattered and torn dress and scuffed shoes into a beautiful ballgown and glass slippers don't you? A little while ago I was called the Fairy Godmother of Instagram!! I laughed but if you think about it, it's actually quite true because with a wave of my magic organizational wand I can help you sort out all your content, rearrange your captions and tidy up your files and folders, so that posting to Instagram will become as simple as a walk in the park! Today I have a little gift for you to help you get organized—my free planning calendar for 2025 AND as part of the Black Friday Sale period, when you register to download it, you will get a 15% discount on any of my courses or my 1-2-1 sessions! Being organized and batch-creating content, so that it's ready to go when you want to post it, just takes the pain out of 'having' to post. The 'having to' disappears like mist before the morning sun, and it becomes a fun thing that you get to do on those days of the week you've chosen to post on! Yes, being organized takes a bit of getting used to, but the amount of time it gives you back is definitely worth the effort! You will save yourself hours of worrying when you know you've created posts with hashtags and media (photos or videos) and they will be posted automatically when they are due to go out. Click the link to download your 2025 planner and get your 15% Black Friday discount now! https://lnkd.in/gx3jVjAw Big Hugs 🤗💖💝 Ursula 👼 #igorganiszer #digitalorganizer #digitalorganiszer #organizingtips #haveaplan #OneNote #stayorganized #beorganized #bfcm #blackfriday #cybermonday #instagramming #worksmarter #solopreneurs #Organiser #ProductivityTips #SaveTime #digitalstrategy

Creator of the Week: Puresport Their latest Black Friday campaign is nothing short of genius. The video hooked me in less than 8 seconds (the average attention span these days!) with the opening line: "We sent a box to 500 creators, and all of them were empty." Instead of sending boxes full of products, Puresport encouraged creators to fill those empty boxes with items they no longer used or had been gifted by other brands. These boxes were then donated to Greenhouse Sports, a charity supporting disadvantaged young people in London through sport. Alongside the Puresport Run Club community, they’re physically delivering the boxes to the charity—a brilliant way to combine purpose, community, and creativity. So why do I think it's a great campaign? 1. It’s purpose-driven. By aligning with their values and partnering with a charity, Puresport taps into the growing demand for socially responsible brands. 2. It builds community. Engaging both their run club and creators fosters a collective sense of purpose, amplifying the campaign’s reach while deepening brand loyalty. 3. It’s innovative. Sending empty boxes to 500 creators is a bold move, but in return they may get broad exposure by inspiring influencers to share the message organically. In just one day, the campaign video has racked up 233.2k views and 2,225 comments—not bad for an account with just 20.6k followers! This is how you stand out in a crowded Black Friday landscape. #PurposeDrivenMarketing #SocialImpact #CommunityBuilding #InfluencerMarketing #SustainableBrands #Puresport #BlackFridayCampaigns

You all know the story of Cinderella and her Fairy Godmother who turned the pumpkin into a carriage, the six rats into white horses and her tattered and torn dress and scuffed shoes into a beautiful ballgown and glass slippers don't you? A little while ago I was called the Fairy Godmother of Instagram!! I laughed but if you think about it, it's actually quite true because with a wave of my magic organizational wand I can help you sort out all your content, rearrange your captions and tidy up your files and folders, so that posting to Instagram will become as simple as a walk in the park! Today I have a little gift for you to help you get organized—my free planning calendar for 2025 AND as part of the Black Friday Sale period, when you register to download it, you will get a 15% discount on any of my courses or my 1-2-1 sessions! Being organized and batch-creating content, so that it's ready to go when you want to post it, just takes the pain out of 'having' to post. The 'having to' disappears like mist before the morning sun, and it becomes a fun thing that you get to do on those days of the week you've chosen to post on! Yes, being organized takes a bit of getting used to, but the amount of time it gives you back is definitely worth the effort! You will save yourself hours of worrying when you know you've created posts with hashtags and media (photos or videos) and they will be posted automatically when they are due to go out. Click the link to download your 2025 planner and get your 15% Black Friday discount now! https://lnkd.in/gmcgKBYv Big Hugs 🤗💖💝 Ursula 👼 #igorganiszer #digitalorganizer #digitalorganiszer #organizingtips #haveaplan #OneNote #stayorganized #beorganized #bfcm #blackfriday #cybermonday #instagramming #worksmarter #solopreneurs #Organiser #ProductivityTips #SaveTime #digitalstrategy

Imagine your brand is throwing a big party 🎉, but only a few people showed up! 😬 Question: How would you get the crowd rolling in? Options: A) Yell louder from inside the party (hope they hear you outside! 🎤) B) Hire a parade to march through town with signs (go viral! 🥁) C) Use digital marketing to invite the right crowd (targeted guest list 🎯) D) Give away free snacks and hope for the best 🍕 Comment your answer below and let’s see how you’d get this party started! #businessgrowth #buildingbrand #brandawareness

5 Promotional Products that Give Back -Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. #DonnaBender

Pro Tip Day 12: Marketing Creating a Buzz with Teasers and Updates: Keep your audience engaged by posting regular updates and teasers leading up to the event. Share behind-the-scenes preparations, highlight key speakers or performers, and announce exciting new auction items. Consistent communication keeps the event top-of-mind and builds momentum. Market a little different across your social media. Your Instagram may be a Reel and your Facebook a photo slideshow. How do you keep your audience engaged with updates before an event? Let’s share some ideas! #EventTeasers #BuildExcitement #FundraisingEvent #AudienceEngagement #YourRocktioneer

Let’s talk about the new year! ✨ We know it’s busy with all the Christmas festivities, but trust me, now’s the time to start thinking about 2025. Whether it’s scheduling your social posts, tweaking your strategy, or setting goals, getting ahead now will make all the difference in January.  Need a hand with planning? Let’s chat and get you set up for a strong start to the year!  #NewYearPlans #2025Ready #GetAhead #BusinessGoals #12daysofChristmas #Socialmediamarketing