MOV Management Ltd.’s Post

We may skip over ads today when watching a show, but you'll want to experience this blast from the past with these T.V. ads from the 1940s. See how 10 products positioned themselves 80 years ago including CocaCola, Sunbeam, Gillette, and BandAid. https://lnkd.in/eSmZtz2f #nostalgic #vintageads #advertising

OMG, Did you know? 😮 The Super Bowl has become a battleground for the most outrageous and expensive commercials. A 30-second ad during the 2023 Super Bowl reportedly cost over $7 million!! THAT'S MASSIVE! 😮 #superbowlad #superbowlrevenue #battleground #expensivecommericals #famousads #advertisingmedia #upgridmediateam #creativecontent

With the Christmas ad season upon us, it’s time to make sure your campaign spreads holiday cheer — not complaints! Our latest blog by Producer and Head of Broadcast Mathew Choat, shares common mistakes that brands make every year, from questioning Santa's existence to showing risky snowball fights. Even if you're short on time or budget, there’s still a chance to get your brand on TV this season with the right planning and expert help. https://lnkd.in/e5VhZXU2

You see them everywhere - restaurants, advertisements, television commercials. But what are QR codes and how can they help you in your work? Andrew O’Reilly, our Vice President, shares a few insights. Create your own QR code on our website! https://ctc.agency/qr #QR #QRcodes #CTC #CreatetoCommunicate #MedicalCommunications #MedicalEducation #MedicalContent #ContinuingMedicalEducation #HealthCareCommunications #TorontoAgency #MedicalComms #pharmamarketing #medicalnews #medicalwriting 

Television plays a profound role in all aspects of our lives, including TV commercials and advertising. Combining sight, sound, and movement, television advertising wields the power to bring brands to life, leaving a memorable impression in the minds and hearts of the audience. Today, World Television Day serves as a reminder of the significance of television, not just as a tool, but as a powerful medium of storytelling. With iconic TV commercials, they do more than promote brands; they tell stories that resonate across generations. Let’s celebrate the iconic TV commercials that stood the test of time, defined our childhoods, and still, continue to inspire! . . . [ World Television Day, Topical Marketing, Storytelling, Cadbury Dairy Milk ] #QuarkGluonMedia #QGM #GetSocial #GetNoticed #WorldTelevisionDay #CadburyDairyMilk #IconicAds #Memorable #Illustrations #SocialMedia #SocialMediaMarketing #TopicalMarketing #Storytelling

We've worked hard to create an ad with a hardhitting & effective message despite Clear Cast prohibiting a comparison to rice in the advert with our usual '93% less carbs than Rice' (they say we are a vegetable and not rice therefore are cannot be compared - even if bigger brands such as THIS and Quorn managed to get clear cast permission on similar claims versus meat! Clear cast have invited us to get legal representation if we wanted to pursue the case but instead we decided to put the funds into more airtime.) We've also made a call to shorten the ad to a 10 seconder and go for reach & frequency - to hit 60% of the UK adult population an average of 6 times each. Hopefully this would somewhat increase our 2% share of the UK rice market 🤔

Pardon the interruption but, CONFESSION TIME: I like commercials. I was an early cord-cutter. Like 2004. And I actually started to miss commercials. I like movie trailers, I like a well-done ad. I don't like my day being interrupted to often, or poorly, or repeatedly with the same message. Understand what your audience will give you permission to do understand what you have to earn, and give your audience the power to skip you are three of the most powerful things you need to understand as an advertiser.

I can’t help but draw a parallel between the change in structure of advertising agencies industry and the film industry. - Both were doing mass communication and fell apart due to media becoming more personal and clients/consumer wanting more personal conversations/problem solving. - No block-busters anymore, small movies, more frequency. - The big banners are now big producers, the big ideas come from young artists. - The actors who knew more than their craft are moving to live shows like concerts, theater, OTT shows. In advertising people who didn’t fit in one box have started their own. - Multiplex adding revenue through food services, agencies trying to bundle more services ATL+ Digital. #advertising #films

During the 1940s, the landscape of advertising underwent a significant transformation with the introduction of television commercials. These short but impactful spots quickly emerged as pivotal elements in marketing strategies, revolutionizing the way companies communicated with their consumers. Through the innovative use of visuals and audio, television commercials of that era set the stage for a new era in product promotion, capturing the attention of viewers nationwide and establishing themselves as influential game-changers in the world of advertising. #LetsMakeHistory #Innovation #MEKEMarketing

Have you seen the "leaked" commercial footage for "The Big Game" yet? 30 second TV ads for Super Bowl LVIII will cost advertisers $7 million. Get an exclusive sneak peak here. https://lnkd.in/g3pWiMr3 #superbowl #superbowlads #superbowladvertising #superbowlcommericals #advertising #ads #adagency #marketing #marketingagency #ai