Tencent, China’s leading social media, streaming and games group, enjoyed a rebound in profitability in the second quarter of the year that it says vindicates its position as platform operator and content producer.Revenues in the April to June period increased by 8% to RMB161 billion ($22.5 billion), but net profit surged ahead by 82% to RMB47.6 billion ($6.67 billion). On a six month, or first half year, view, Tencent reported Revenues up 7% to RMB320 billion ($44.8 billion) and net profits up 70% at RMB89.5 billion ($12.5 billion). Read more: https://lnkd.in/gi9vgP3f
Motion Picture Association - Asia Pacific’s Post
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This surprises me 0% because Twitch (and all streaming platforms) still have solved the incentive alignment issue. Publisher -> Game -> Streamer -> Advertiser -> Audience is still a broken loop that needs to be fixed. This is the same issue that plagued esports, and the solve is the same in both cases—streaming can't be this "over here" separate thing that has many different spokes but no hub. What unites streaming? It's not Twitch, it's not the audience, it's not the games, and it's not advertisers. Each exists in a separate universe that can't benefit measurably and accurately from the other's success and activity, as I've written about before: https://lnkd.in/gAfHyAS6 Add on top of that a company like Amazon that never really figured out any games strategy outside of AWS, and it's not surprising that Twitch hasn't been nurtured in the way that it should be to take on the next generation of gaming. https://lnkd.in/gSdfemfR
'Zombie brand': Amazon reportedly losing hope in $1 billion buy Twitch as profits slump
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Ready Player One. So exciting to see Samsung Ads take part in this year’s IAB PlayFronts. With 93% of media buyers aiming to activate gaming by 2025, the gaming vertical has become a market imperative for brands looking to connect with engaged audiences in an immersive way. Gamers overwhelmingly choose streaming for gameplay, and Samsung Gaming Hub is at the helm of helping brands reach gaming audiences at scale. As our Q1 Samsung Ads Gaming Trends Report highlights: • Gaming and Watching Go Hand-in-Hand: Two-thirds of gamers switch between gaming and entertainment content within the same hour. • Gamers are (AVOD) Streamers: Gamers spend nearly 2 hours per day in AVOD. • CTV is Imperative: CTV is a must-have for reaching gamers. Heavy linear plans risk missing 7 in 10 gamers. Learn more about our study that was revealed at PlayFronts here. https://lnkd.in/e2WZjvrx #PlayFronts2024 #SamsungAds #IAB #GamingTrends #SamsungGamingHub
Gamers spend 25% more time watching streaming TV than non-gamers | Samsung Ads
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Gamers spend 25% more time watching streaming TV than non-gamers do, according to a new report from Samsung Ads. This stat is not surprising to me, NETINT Technologies Inc. is seeing significant adoption of VPU’s to improve unit economics for cloud gaming platforms being built in OTT entertainment video services. #cloudgaming #games #streamingmedia
Ready Player One. So exciting to see Samsung Ads take part in this year’s IAB PlayFronts. With 93% of media buyers aiming to activate gaming by 2025, the gaming vertical has become a market imperative for brands looking to connect with engaged audiences in an immersive way. Gamers overwhelmingly choose streaming for gameplay, and Samsung Gaming Hub is at the helm of helping brands reach gaming audiences at scale. As our Q1 Samsung Ads Gaming Trends Report highlights: • Gaming and Watching Go Hand-in-Hand: Two-thirds of gamers switch between gaming and entertainment content within the same hour. • Gamers are (AVOD) Streamers: Gamers spend nearly 2 hours per day in AVOD. • CTV is Imperative: CTV is a must-have for reaching gamers. Heavy linear plans risk missing 7 in 10 gamers. Learn more about our study that was revealed at PlayFronts here. https://lnkd.in/e2WZjvrx #PlayFronts2024 #SamsungAds #IAB #GamingTrends #SamsungGamingHub
Gamers spend 25% more time watching streaming TV than non-gamers | Samsung Ads
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Twitch‘s path to partnership is not an easy one. Any streamer who wants to become an official partner of the platform has to meet a strict set of requirements: Within one 30-day period, they have to stream on at least 12 different days, stream 25+ hours of content, and maintain an average of 75 viewers across all their live time. According to Angela, a member of Twitch’s Global Partner Operations Team, Twitch is now including raids in that average viewer count. Raids are one of Twitch’s core features, and allow streamers who are going offline to send their viewers en masse to another streamer’s channel. It’s a way for streamers to support one another, and introduce their own audiences to creators they enjoy. Historically, Twitch has not counted raid viewership toward streamers’ path to partnership. Angela says the decision to now count it stems from Twitch not wanting to “punish the idea of networking and communities.” Twitch has been doubling down on creator community-building lately, introducing more features to its collab tool Stream Together, including one where streamers can ask to join each other’s broadcasts as co-presenters while they’re live. #twitch #streaming #gaming #games #amazon #product #tech #news https://lnkd.in/gvuhS9uP
Twitch just added another path to become Partner. Will it let established streamers help up-and-comers? - Tubefilter
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TwitchCon 2024 made it clear for brands that when it comes to streaming media, the power resides with the people. The Story: Between the bright lights of the convention floor, the raucous applause of Twitch Rivals and the throngs of streamers and their fans at TwitchCon 2024, the Magnetry team noted one clear theme above all else: communities were at the center of this year's convention. While ‘community’ may be a popular buzzword for brands, for Twitch it is its very livelihood. “Chatters,” the participants in live streams that make up each streamer's community, make or break a livestream. We saw communities centered around everything from individual streamers and games, to cosplayers or even Twitch extension developers. Twitch made an extra effort this year to give individual communities spaces to congregate, create, and grow. For the reported 30,000 Twitch fans that flooded Downtown San Diego for this year's convention, there was plenty of good news to be had. Twitch announced a full suite of new features for streamers and created spaces for individual communities on site in the convention center, such as Friendship lounges or the Twitch Unity Guild lounge. The Lesson: What does all this community focus mean for brands activating in the space? Well it reinforces a belief we have long held at Magnetry: streaming, like gaming, is not a monolith and there is no one-size fits all campaign or approach. Yeah, big surprise that you can’t talk to everyone in a group the same way. But for a few years we’ve noticed brands still trying to lasso everyone as “gamers” or “streamer” with the same kind of rope. Twitch has recognized this, putting great effort into features and spaces that reflect the diversity and wide spectrum of needs found in its platform, where over 7 million individual streamers went live in the month of April playing over 3500 different games. Brands should take the same approach, and move from appealing to “gamers” to finding specific games, genres, or even collectives of streamers that align to brand goals and values. Streaming media is the same way. At Magnetry this means deep dives into our clients' brands to understand exactly which gaming and streaming communities to approach, be they speedrunning or competitive Counter Strike 2 tournaments. Like love, there’s somebody for everybody, you just have to take a little more time to find the one that’s right for you. #gaming #marketing #twitch #streaming #advertising
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Global games streaming market size is expected to reach $17.4 Bn by 2028 at a rate of 13.9%, segmented as by solutions, web based, app based For more Info: https://lnkd.in/gNEXhr-b #marketresearch #marketintelligence #marketreport #industryanalysis #TheBusinessResearchCompany #TBRC #GlobalMarketModel
Games Streaming Global Market Report 2024
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The surge in video gaming content has been nothing short of exponential! Just as broadband revolutionized how we play games, streaming platforms like YouTube Gaming and Twitch are transforming how we watch them. 📺💻 Live streaming brings a whole new dimension to gaming content. It's not just about watching anymore; it's about experiencing the excitement in real-time, alongside a community of fellow enthusiasts. 🎉💬 The numbers speak volumes about this trend's momentum. With over 120 billion hours of gaming videos watched on YouTube in the past year alone, and a whopping 100 million daily viewers tuning into gaming content, it's clear that this form of entertainment has captured hearts and screens in India and worldwide the number jumps up to 500 million daily active viewers. 🌍💥 The strategic acquisitions of Twitch by Amazon and Mixer by Microsoft underscore the industry's recognition of this seismic shift. 💰💼 Moreover, as traditional TV viewership declines, particularly among younger demographics, it's evident that gaming content is stepping in as a prime substitute. 📉👀 For marketers and advertisers, this shift signals a significant opportunity to reallocate resources to where the eyeballs are – and they're glued to gaming screens! 📈💡 So, if you're not already leveraging the power of gaming content in your marketing strategy, now's the time to level up! 🚀🎮 #gaming #gamingmarketing #levelup #newagemarketing #communitybuilding #tushaargarg #gamingwithtushaargarg
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The Athletic teaming up with Fubo is a great example of how smart partnerships can level up the fan experience. By bringing live streaming directly into their platform, they’re making it easier for users to stay engaged without bouncing between apps. For brands, this is a reminder that seamless, well-designed digital ecosystems are key to keeping people hooked. The smoother the experience, the stronger the loyalty. https://lnkd.in/dAKy2mYn
The Athletic Names Fubo Its First Official Live TV Streaming Partner
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Now you can show your ad when someone shouts a keyword on Twitch. Yep, as crazy as it sounds! inStreamly's new AI Voice Recognition technology revolutionizes streaming advertising by triggering tailored promotions through spoken keywords. This seamless integration enhances engagement and paves the way for contextual and dynamic advertising in gaming streams. Case study: https://lnkd.in/dWkHDtE7 #gaming #streaming #adtech #martech #advertizing #instreamly
147 streamers take a break with Monte Snack in AI voice recognition campaign - inStreamly
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In-play is experiencing a boom💥 With that in mind, our CPO, Andre Bessette sat down with Casino Reports to discuss the state of all things in-play betting. Be sure to click the link below to learn more about: 💡 Strategies being used to engage users 🆕 New innovations within the space and how they impact user engagement 📈 How is Simplebet capitalizing on the growth of in-play betting in the US? https://lnkd.in/ej-9ucv4
State Of In-Play: Three Betting Executives On The Drive For More In-Game Content And Higher Uptime
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