Motion Picture Association - Asia Pacific’s Post

This surprises me 0% because Twitch (and all streaming platforms) still have solved the incentive alignment issue. Publisher -> Game -> Streamer -> Advertiser -> Audience is still a broken loop that needs to be fixed. This is the same issue that plagued esports, and the solve is the same in both cases—streaming can't be this "over here" separate thing that has many different spokes but no hub. What unites streaming? It's not Twitch, it's not the audience, it's not the games, and it's not advertisers. Each exists in a separate universe that can't benefit measurably and accurately from the other's success and activity, as I've written about before: https://lnkd.in/gAfHyAS6 Add on top of that a company like Amazon that never really figured out any games strategy outside of AWS, and it's not surprising that Twitch hasn't been nurtured in the way that it should be to take on the next generation of gaming. https://lnkd.in/gSdfemfR

What drives growth in #onlineentertainment? The online entertainment market is booming as #digitalization, smart device penetration, and rising disposable incomes fuel demand in emerging economies like #India and #China. Growing social media influence, affordable internet, and diverse content from videos to games are transforming the #entertainment landscape, promising significant growth opportunities for content creators and platforms. By REVENUE MODEL:  Subscription  Advertisement  Sponsorship  Others Want to know More:  https://lnkd.in/d-iVcHV5 Key Market Players  AMAZON PRIME Google Rakuten Facebook Sony Netflix IGE/Affinity Media (acq. Tencent Holdings Ltd.) #AMR #DigitalMedia #EmergingMarkets #StreamingServices #SmartDevices #SocialMedia #OnlineGaming #ContentCreation #DigitalTrends

Twitch has rolled out significant updates to its revenue programs, and these changes are poised to create waves in the streaming community. Here’s a breakdown of what’s new: 📦 Changes to Prime Gaming Subscriptions Twitch is transitioning to a fixed rate model for Prime Gaming subscriptions, which means streamers will now earn a set amount per subscription based on the subscriber’s country. Here are some examples of the new rates: - United States: $2.25 - Canada: $2.25 - United Kingdom: $1.80 - Germany: $1.55 - Spain: $1.55 - Brazil: $0.60 This change, effective June 3, 2024, is a substantial departure from the previous model and could lead to a noticeable decrease in revenue for streamers. Those with significant viewers from regions with lower fixed rates, such as Latin America, will feel the impact more acutely. ➕ Changes to the Plus Program In contrast to the Prime Gaming adjustments, the Plus Program is expanding, offering streamers new ways to increase their earnings: - Introduction of a 60/40 Revenue Tier: A new level within the Plus Program that provides a 60/40 net revenue split for streamers who maintain 100 Plus Points for three consecutive months. - Expansion of Eligibility: Affiliates can now qualify for the Plus Program, which was previously exclusive to Partners. - Lowered Threshold for 70/30 Split: The highest revenue share tier requirement has been reduced from 350 to 300 Plus Points. - Removal of the $100K Cap: The limit on the 70/30 revenue share has been lifted, allowing for uncapped earnings at this rate. The Plus Program changes, set to take effect on May 1, 2024, are designed to streamline the path to greater earnings for a wider range of streamers. This expansion is expected to triple the number of creators who can benefit from premium net revenue share rates. The latest updates from Twitch present a blend of challenges and opportunities. The fixed-rate model for Prime Gaming subscriptions introduces a new hurdle, particularly for streamers with diverse international audiences. However, the Plus Program’s enhancements are a welcome change that could offset potential losses and encourage growth on the platform.

Ready Player One. So exciting to see Samsung Ads take part in this year’s IAB PlayFronts. With 93% of media buyers aiming to activate gaming by 2025, the gaming vertical has become a market imperative for brands looking to connect with engaged audiences in an immersive way. Gamers overwhelmingly choose streaming for gameplay, and Samsung Gaming Hub is at the helm of helping brands reach gaming audiences at scale. As our Q1 Samsung Ads Gaming Trends Report highlights: • Gaming and Watching Go Hand-in-Hand: Two-thirds of gamers switch between gaming and entertainment content within the same hour. • Gamers are (AVOD) Streamers: Gamers spend nearly 2 hours per day in AVOD.   • CTV is Imperative: CTV is a must-have for reaching gamers. Heavy linear plans risk missing 7 in 10 gamers. Learn more about our study that was revealed at PlayFronts here. https://lnkd.in/e2WZjvrx #PlayFronts2024 #SamsungAds #IAB #GamingTrends #SamsungGamingHub

Twitch‘s path to partnership is not an easy one. Any streamer who wants to become an official partner of the platform has to meet a strict set of requirements: Within one 30-day period, they have to stream on at least 12 different days, stream 25+ hours of content, and maintain an average of 75 viewers across all their live time. According to Angela, a member of Twitch’s Global Partner Operations Team, Twitch is now including raids in that average viewer count. Raids are one of Twitch’s core features, and allow streamers who are going offline to send their viewers en masse to another streamer’s channel. It’s a way for streamers to support one another, and introduce their own audiences to creators they enjoy. Historically, Twitch has not counted raid viewership toward streamers’ path to partnership. Angela says the decision to now count it stems from Twitch not wanting to “punish the idea of networking and communities.” Twitch has been doubling down on creator community-building lately, introducing more features to its collab tool Stream Together, including one where streamers can ask to join each other’s broadcasts as co-presenters while they’re live. #twitch #streaming #gaming #games #amazon #product #tech #news https://lnkd.in/gvuhS9uP

Global games streaming market size is expected to reach $17.4 Bn by 2028 at a rate of 13.9%, segmented as by solutions, web based, app based For more Info: https://lnkd.in/gNEXhr-b #marketresearch #marketintelligence #marketreport #industryanalysis #TheBusinessResearchCompany #TBRC #GlobalMarketModel

Playdigo has officially become a demand partner for Unity’s Programmatic Solutions. This strategic partnership grants Playdigo direct access to Unity’s vast gaming inventory, enabling advertisers to reach millions of engaged players in real-time. By leveraging Unity’s advanced programmatic solutions, Playdigo enhances efficiency and maximizes reach through seamless, automated ad placements. Playdigo remains dedicated to delivering premium, data-driven advertising experiences. This integration significantly enriches the value for demand partners by offering smarter and more targeted advertising opportunities. Stay tuned for more updates. #TVWNewsIndia #Playdigo #Unity #ProgrammaticAdvertising #GamingNews Shiva Y.

The surge in video gaming content has been nothing short of exponential! Just as broadband revolutionized how we play games, streaming platforms like YouTube Gaming and Twitch are transforming how we watch them. 📺💻 Live streaming brings a whole new dimension to gaming content. It's not just about watching anymore; it's about experiencing the excitement in real-time, alongside a community of fellow enthusiasts. 🎉💬 The numbers speak volumes about this trend's momentum. With over 120 billion hours of gaming videos watched on YouTube in the past year alone, and a whopping 100 million daily viewers tuning into gaming content, it's clear that this form of entertainment has captured hearts and screens in India and worldwide the number jumps up to 500 million daily active viewers. 🌍💥 The strategic acquisitions of Twitch by Amazon and Mixer by Microsoft underscore the industry's recognition of this seismic shift. 💰💼 Moreover, as traditional TV viewership declines, particularly among younger demographics, it's evident that gaming content is stepping in as a prime substitute. 📉👀 For marketers and advertisers, this shift signals a significant opportunity to reallocate resources to where the eyeballs are – and they're glued to gaming screens! 📈💡 So, if you're not already leveraging the power of gaming content in your marketing strategy, now's the time to level up! 🚀🎮 #gaming #gamingmarketing #levelup #newagemarketing #communitybuilding #tushaargarg #gamingwithtushaargarg

In-play is experiencing a boom💥 With that in mind, our CPO, Andre Bessette sat down with Casino Reports to discuss the state of all things in-play betting. Be sure to click the link below to learn more about: 💡 Strategies being used to engage users 🆕 New innovations within the space and how they impact user engagement  📈 How is Simplebet capitalizing on the growth of in-play betting in the US? https://lnkd.in/ej-9ucv4

Ad Tech 2025: Your Publisher's Programmatic Playbook is Here! The digital advertising landscape is changing rapidly, but publishers can stay ahead of the curve with the right programmatic strategy. This blog breaks down the key trends shaping the industry in 2024-25, from navigating a cookie-less future to harnessing the power of Connected TV, mobile gaming, and more. Get ready to maximize your revenue potential and adapt to the ever-evolving world of ad tech! Click here: https://lnkd.in/dWse46id #adtech #programmaticadvertising #publishers #digitaladvertising #marketing #advertising #technology #futureofadvertising #digitalmarketing #media #business #contentmarketing #innovation #marketingstrategy #data #mobilegaming #connectedtv #dohh #audioadvertising #videoadvertising #ecommerce #gaming #podcast