Abhimanyu Choithramani MrDigitalGuruji’s Post

Rifeldo Meiza sharing his experience with storytelling in social commerce at IDRF | International Digital Retail Forum Indonesia The 4C of Beiersdorf Success in Ecommerce 🟢 Category define your winning product/category 🟢 Content that converts & scale 🟢 Community build & expand - fanbase 🟢 Commercial make revenue & grow marketshare then stay profitable Great Insight Indra Pribadi should be proud with the progress of BDF in Indonesia CC: Abhishek Kumar Artem Prokofyev

#InfluenceWithKOLPlanet Shoppertainment, or content-driven commerce that educates and entertains first, is a $1-trillion APAC business for brands, with the total APAC gross merchadise value (GMV) expected to touch $1.1 trillion in 2025, up from $500 billion in 2023. Within the region, growth markets like Indonesia, Thailand, and Vietnam are expected to see a 63% CAGR, reaching $100 billion in GMV in 2025 from $24 billion GMV in 2023. Of this, Indonesia accounts for 25% of the total, according to State of the Creator Economy report released by GroupM-GOAT Indonesia. Indonesian consumers are highly price and content-conscious, placing less emphasis on who is recommending or reviewing products and focusing more on the information and deals communicated. Search behavior is becoming increasingly prevalent on content-driven platforms, and consumers expect these platforms to provide comprehensive product content. #IndonesianConsumers #CreatorEconomy #ContentCommerce

📈 “Digital Marketing Isn’t a Hack — It’s a Mindset Shift” 🧠 Recently, I had the pleasure of sharing with the team at POPS Worldwide to dive deep into digital marketing strategy. The goal? Move beyond influencer playbooks and dig into the essentials that make digital marketing work. With countless courses and quick-fix tips out there, I wanted to offer something different. So, instead of hacks and tricks, I focused on three fundamental Mindsets that drive real results in digital marketing: 1. Customer-Centric Thinking: Focus on real people, not just numbers. Understanding their needs is what creates impactful marketing. 2. Data-Driven Decision Making: Data isn’t just for measurement; it’s for making smarter moves, avoiding guesswork, and constantly improving. 3. Strong Business Acumen: Metrics only matter if they lead to business growth. A digital strategy is successful when it aligns with business goals. During the session, we explored case studies from brands like PT Bank Neo Commerce Tbk, Jenius Bank, Nestle's Dancow, and Milo, to show how these mindsets create meaningful, sustainable results. The takeaway? Digital marketing isn’t about “gaming” the system. It’s about understanding people and creating true value. Thank you to Mas sapto handriyanto and Mas Nursheto Kusuma, and the entire POPS Indonesia team, for the great discussions and inspiration. Here’s to starting the week with a solid foundation! #DigitalMarketing #BrandStrategy #BrandMarketing #MarketingMindset #CustomerCentric #DataDriven #BusinessStrategy #InfluencerMarketing #MarketingTips #MondayMotivation #GrowthMindset

Gear up for the summer! ☀️ Calling all brands looking to conquer the red-hot Indonesian eCommerce market! According to a recent report, Indonesia's eCommerce market reached a staggering $97.14 billion in revenue in 2023, ranking 8th globally!  This presents a golden opportunity to expand your reach and boost sales this summer. Partner with SnackVideo to craft your winning summer shopping ad strategy and tap into this booming market! #SnackVideo

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Its solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

Congratulations to Sao Thai Duong, after being in the top sellers with breakthrough growth on Tiktok, 1 of the 2 shops managed by Ori continues to be in the top 5 stores with the best revenue in the hair care industry on Shopee, the commercial platform Number 1 popular in Vietnam. Using strategies to promote communication and advertising on proactive platforms (Tiktok/ Facebook/ Youtube) instead of just focusing on optimizing the platform itself (Shopee) increased brand searches by 50%, keywords Products increased by 2 times (Compared to about 21% increase compared to competitors). This directly leads to revenue growth on shopee. Hopefully, with practical implementation experience and continuous updates, Ori can support more businesses to achieve breakthrough growth.

🚀 Wardah's Success Story on Tokopedia: Shining in The Bustling Beauty Market💡 Indonesia's beauty and cosmetics sector is booming! BPOM data shows a 21.9% increase in the number of cosmetic companies in 2023, reaching over 1,010 brands. This growth underscores fierce competition in the market. Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints 💡 Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! https://lnkd.in/gEueNRUW #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess

As challenger brands, we may not have the luxury of big budgets, but we do have something even more powerful: creativity! Imagine turning everyday moments into unforgettable brand experiences. Our teams parade in the middle of a Bukit Bintang might seem crazy, but when it’s choreographed and branded, it’s viral magic. We can’t outspend the competition; but we can have a genuinely good proposition for Malaysians and activations - making a little go a long way and turning heads without emptying pockets. So, let’s get creative, think outside the box (or the billboard), and have a little fun along the way! Let them cook 🫶🏼 Here’s to the underdogs making a big splash! 🥂 #GuerrillaMarketing #ChallengerBrands #CreativeThinking #MarketingMagic #BrandStrategy

Spotted again at my local Singapore supermarket: Feastables and PRIME drinks! It's fascinating to see these YouTube-born brands becoming a regular sight in our neighbourhood supermarkets. This trend highlights a crucial lesson for content creators: Follower count is just the beginning. True success lies in smart monetization. 💰 MrBeast and Logan Paul exemplify this perfectly. They've gone beyond views and likes, leveraging their massive followings to launch physical products that are now crossing borders and becoming household names. 🚀 Key insights for creators and marketers: • An engaged audience is your foundation • Develop products that resonate with your brand and followers • Use your platform strategically for product marketing • Think beyond digital Seeing these products in a typical Singaporean supermarket underscores the power of translating online influence into tangible business success. What other examples have you encountered where digital creators have successfully monetized their influence in the physical world? 🤔 #DigitalMarketing #ContentCreators #Monetization #YouTubeSuccess #InfluencerMarketing

🚀 Wardah's Success Story on Tokopedia: Shining in The Bustling Beauty Market💡 Indonesia's beauty and cosmetics sector is booming! BPOM data reveals that over 1,010 brands competed in 2023, marking a 21.9% increase from the previous year. Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints 💡 Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! https://lnkd.in/gV_rVdsp #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess