MRI-Simmons’ Post

"It's a vertical world." Remember MTV's Rock the Vote? 25 years ago I worked with MTV on the Gore vs Bush campaign. Candidates have always looked to what's next to reach young voters. Since those days, what's next is political content going vertical. Vertical video speaks volumes to Genz before they even hit the play button. 95% of Genz consider vertical video to be more intimate. 93% consider vertical video to be more immersive. They consider vertical video to be more social and because it feels like "it's coming from a friend." But most importantly, vertical video has more influence. So how fitting (and brilliant) is it that Democrats are streaming the DNC on vertical platforms? Kamala Harris is seizing the opportunity to rally the Genz vote on TikTok. After all they 1/3 of young voters get their news on TikTok. The question is, is the news on TikTok trustworthy? https://lnkd.in/gHAzbA2U

Political advertising is undergoing a transformative journey, and streaming television is at the forefront of this paradigm shift. From personalized messaging to data-driven campaigns, the intersection of technology and politics has ushered in a new era of engagement with voters. Whether you're a political strategist, marketing enthusiast, or simply curious about the changing dynamics of political campaigns, this topic is a fascinating one to explore. Dive into the intriguing world of streaming TV's role in shaping political advertising strategies below: https://lnkd.in/dZupqg8C #PoliticalAdvertising #StreamingTV #DigitalCampaigns #Election2023

A free public media is a hallmark of our democracy. Suppression of the media (the enemy as described) will be very hard to do, except in one single case. That being National Public Radio and PBS TV. From the Internet: "The Corporation for Public Broadcasting (CPB) is the steward of the U.S. federal government's investment in public broadcasting and the nation's largest single source of funding for public radio, television, and related services." I once had a Republican consultant describe NPR as "National Democratic Radio" and the funding for it has always been an issue for the Republican Party. Should the House stay Republican, this is the first area I'd watch for action to take place concerning media--removing federal funding for the two organizations above. Let's see what happens!

As the 2024 election cycle shifts into high gear, political advertisers face unique challenges and opportunities in the TV landscape, including cord-cutting, fragmentation, and shifting voter behaviors.       Here's how Roku is helping campaigns reach voters beyond their base. https://lnkd.in/e-hRzSDm #Streaming #Advertising #TV #Political

In 1996, Yahoo! ran TV ads with the tagline 'Do You Yahoo?'. It's the first example of the internet entering the mainstream. Do you remember life before the internet? Or does the thought of that horrify you? #Yahoo #ThrowbackThursday #DoYouYahoo

KEY POINTS: (1) 32.2 million people watched Biden’s State of the Union address, a big increase from the 27 million who watched in 2023; (2) Viewership skewed older, with 74% of the audience age 55 or older. Just 19% of viewers were between the ages of 35 and 54, and about % 18-to-34 demographic; (3) Fox News Media was the most-watched network for the address, with an audience of 5.6 million viewers, followed on cable news by MSNBC with 4.2 million viewers and CNN with 2.5 million viewers.

Streaming Platforms Dominated In US Presidential Elections... Streaming platforms drew unprecedented engagement during the 2024 US elections this year, with 84 million total hours watched across YouTube, Rumble, and others. Unlike traditional TV, these platforms enable real-time discussions, which is reshaping election discourse as viewers actively debate and react. Twitch, in particular, saw a surge in political mentions during key events, such as town halls and debates, underscoring how younger audiences are using these interactive spaces to stay informed and engaged. #Election2024 #Streaming #DigitalEngagement #YouthVoice #PoliticalDiscourse https://lnkd.in/eep4QtHJ

In 1996, Yahoo! ran TV ads in the US with the tagline "Do You Yahoo?". It's the first example of the internet entering the mainstream. Do you remember life before the internet? Or does the thought of that horrify you? #Yahoo #ThrowbackThursday #DoYouYahoo https://lnkd.in/eqcA82W3

With the 2024 election season fast approaching, political advertisers need to ensure their programmatic and streaming campaigns are set for success. FreeWheel’s comprehensive guide provides best practices and insights to help you maximize your ad effectiveness in this rapidly evolving landscape. #EffectvEmp https://bit.ly/3zATmuX

Campaigns favor running their spots in local newscasts because they are watched by viewers who are politically engaged and more likely to go out and vote. They tend to be older and more likely to watch traditional TV than younger consumers. #tvnews #tvadvertising #localmedia #localadvertising