James Harris’ Post

Is your business on track to reach 2024 growth goals? "Marketing is an investment in growth [...] when marketing is underfunded, growth becomes challenging." - Carlos Hidalgo, CEO We're halfway through the 2024 calendar year, now is a good time to evaluate current marketing budgets, marketing performance, and strategy execution. □ Review the current marketing budget and compare it with the planned initiatives for 2024. Ensure alignment between resources and the required activities. □ Assess previous years' performance metrics and compare with current key performance indicators (KPIs) to determine if the current budget allows the team to meet targets. This data can be used project future needs. □ Gather feedback from key stakeholders on performance perceptions and collect feedback from your marketing team to identify any budget constraints they face and note how the constraints impact their ability to execute effectively. #Growth #Marketing #MarketingBudget #Planning #MarketingStrategy

Interesting data regarding marketing budgets via Gartner. Within the report, it states that “Sixty-four percent of CMOs say they lack the budget to execute their 2024 strategy . . . " A few thoughts 1. Has marketing done a poor job at demonstrating their ability to drive growth and as a result budgets are in decline? 2. Can AI help - many of the 64% believe it can 3. If marketing is not getting the necessary investment, what will the revenue impact be in the long term? Marketing is an investment in growth and there is plenty of research that demonstrates when marketing is underfunded, growth becomes more challenging. #marketing #cmo #budgets #growth #makegrowthsimple ***** 👋 Follow me for more insights like this. If you like what you read, ♻️ repost it so others will benefit.

The true value of marketing is best demonstrated through outcomes. Beyond campaigns, tangible results that align with the company's business objectives are excellent indicators of success. To achieve these outcomes, it's crucial to: ► Understand the Ideal Customer Profiles. ► Map out each touchpoint in the customer journey to strategically zero down on the key messages to reach these potential customers and convert them into actual customers. ► Leverage cutting-edge AI tools to find and utilise data-driven insights to offer them solutions against their pain points. ► Continually measure performance and optimise the strategy for optimal use of resources and media spends. ► Foster cross-departmental collaboration, especially between the sales and marketing teams, to drive tangible results. Focussing on the outcomes can help you get internal and external stakeholders to collaborate towards the same goal, limiting the need to demonstrate the value of marketing. #Outcomes #B2BMarketing #ValueOfMarketing

Transform marketing into an agile, strategic partner for business growth and innovation. Here's Gartner’s guide for CMOs to transform their marketing function in 2024: https://gtnr.it/47Vag3q #GartnerMKTG #CMO #Marketing

Quick takeaways from the Gartner Marketing Symposium: - It doesn’t matter what vertical people are in, EVERYONE is facing a capacity shortfall. They are looking to tech to solve. - AI is here and everyone is using and texting it already, where it is applied long-term is the question - Compliance is a headache for many of the largest brands growing quickly like: medical, financial services, and insurance; humans are having a hard time keeping up. The good news is there is a lot of crossover learnings into other verticals and using tech like a Digital Advertisng Operating System can help many agencies and brands! Fluency - Advertising Automation Platform

CMOs Predict Major Shift in Marketing Technology in 2024; AI-Boosted Solutions Key to Powering Sharper Personalization and Improved Performance. New CMO Council survey reveals growing adoption of emerging technologies to increase productivity and deliver better consumer experiences.

Transform marketing into an agile, strategic partner for business growth and innovation. Here's a guide for CMOs to transform their marketing function in 2024. #GartnerMKTG #Marketing

Navigating the Future of Marketing: A Blueprint for CMOs The marketing landscape is evolving rapidly, and CMOs face new challenges every day. Rising customer expectations, new marketing channels, and the influx of data and AI technologies make it harder to stay ahead. At Implement, we believe that without a clear, future-ready operating model, marketing efforts can lead to inefficiencies, misalignment, and missed opportunities. We have designed a blueprint to help CMOs align marketing with business strategy, focusing on six critical dimensions: clear governance, strong leadership, efficient processes, continual upskilling, leveraging the latest technologies, and data-driven performance management. Read the full article and get inspiration on how to streamline operations, enhance efficiency, and deliver exceptional value in a rapidly changing market. 👉 https://ow.ly/pc5b50U12Hp #marketingstrategy #digitaltransformation #managementconsulting #implementconsultinggroup

Action Items for the Growth Marketer: Embrace AI strategically by aligning its use with high-performing teams to maximize compounding gains. Integrate causal analytics to validate and optimize GTM strategies, ensuring adaptability in response to evolving market conditions. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

Action Items for the Growth Marketer: Embrace AI strategically by aligning its use with high-performing teams to maximize compounding gains. Integrate causal analytics to validate and optimize GTM strategies, ensuring adaptability in response to evolving market conditions. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket