MSQ’s Post

Last week at The Soho Hotel, we hosted 'The Future of Digital Experience' - exploring how the intersection of human behaviour, AI, and data will reshape digital experiences in 2025 and beyond. Key insights that emerged: 🎯 The future isn't about AI taking over, but finding the sweet spot where technology amplifies human understanding 🤖 Traditional A/B testing is evolving into dynamic creative optimisation that adapts in real-time to user needs and behaviour 🧠 Biometric research is transforming how we measure effectiveness - we can now understand emotional responses that users themselves might not recognise 🫧 Data clean rooms are revolutionising personalisation, enabling deep customer understanding while maintaining privacy Huge thanks to our brilliant panellists Samantha Gerson from the CIPD and Ilyan Kovatchev from Simplyhealth who shared fascinating practical insights about balancing technology innovation with human needs. Their real-world examples of implementing AI solutions while maintaining customer trust were particularly valuable. It's clear that winning organisations in 2025 won't be those with the most advanced technology, but those who best combine human insight, AI capabilities and responsible data usage to create meaningful connections. We're currently finalising our comprehensive report on 'The Future of Digital Experience: 2025 and Beyond' - watch this space for its release! #DigitalExperience #AI #CustomerExperience #FutureOfTech #DigitalTransformation #UX