Mudasar Hussain’s Post

Are you tracking your Amazon CTR? It might be the silent killer of your sales. Simply put, CTR is your click count divided by the number of times your ad was shown. The Amazon average? A modest 0.4%. Falling short? It could signal you're wooing the wrong crowd or your product listing needs a facelift – or both. Sharpen your focus:  Target those keywords like a marksman  Dive into keyword research  Fine-tune your bids  Scour search term reports for keyword gold Don't stop there – buff up your listing:  Stunning images.  A title that hooks  Rave reviews  Prime Shipping  Pricing that's on point  Irresistible coupons  Those coveted seller badges Ad metrics are your roadmap to identifying weak spots and making smart, data-driven tweaks. Best, Yamaan Ansari #amazon #CTR #privatelabel

Hey, if you are making these 6 costly Amazon PPC mistakes, stop now and make it solved. 1. Not monitoring campaigns frequently 2. Not adding proper negative keywords  3. Misreading outlier keywords 4. Not managing the price properly 5. Disregarding to sustain high seller performance 6. Ignoring the importance of split testing images These mistakes a great threat to your Amazon business in 2024. But they can be avoided. DM me to discuss these issues and how to overcome them. #Amazonprivatelabel #Amazonfba #Amazon Jon Elder John Aspinall Destaney Wishon Brandon Young Alisha Amin Anthony Nguyen

Here is how I use the Adjust Placement % (Bid+) to achieve the lowest CPC 📉 possible for my clients (Doesn't work in 100% of the cases): 🔶 Change Campaign Bidding Strategy to "Fix" 🔶 Set the target bid to just 20 to 30% of the suggested bid 🔶 Increase the "Top of search (first page)" placement by increments of 10% every 3 days 🔁 until you see traction in terms of clicks Try it! Love to hear your results #amazonfba #amazonadvertising #amazonads #amazonbusiness#amazonseller #amazonppc #amazonmarketing

Here is how I use the Adjust Placement % (Bid+) to achieve the lowest CPC 📉 possible for my clients (Doesn't work in 100% of the cases): 🔶 Change Campaign Bidding Strategy to "Fix" 🔶 Set the target bid to just 20 to 30% of the suggested bid 🔶 Increase the "Top of search (first page)" placement by increments of 10% every 3 days 🔁 until you see traction in terms of clicks Try it! Love to hear your results #amazonfba #amazonadvertising #amazonads #amazonbusiness#amazonseller #amazonppc #amazonmarketing

To be fair, I 𝘥𝘰 look at the recommendations from Amazon Ad reps. However, they're usually the same... "increase bids, increase budgets." And they rarely account for the bigger picture goals: - Keyword ranking strategies - Product profit margins - Budget pacing - Sales growth/decline What do you do with these emails? #amazonads #amazonppc #amazonbusiness #ams #fba #amazonadvertising #amazonseller #amazonppctips

Lowering Bids to Reduce ACOS? Think Again. This is a common misconception among Amazon advertisers and account managers. I’ve seen many professionals instinctively lower keyword bids the moment they spot high ACOS in a campaign. But does it actually reduce ACOS? The answer is: No. In fact, it can often have the opposite effect—driving ACOS even higher. Here’s why: When bids are reduced, Amazon tends to place your ads in lower-cost, lower-quality placements, like the ‘Product Page.’ These placements typically come with significantly lower conversion rates. And when conversions drop, ACOS climbs. So, what’s the right approach? Before making the decision to lower bids, take these critical steps: 1. Assess Keyword Relevance Irrelevant keywords will drain your ad spend, no matter how low your bids are. If a keyword isn’t closely aligned with your product, it’s better to pause or negate it altogether. 2. Optimize Ad Placement Placement can make or break your campaign’s performance. Ads shown at the ‘Top of Search’ often deliver much higher conversion rates compared to ‘Product Page’ placements. Instead of lowering bids, adjust your placement settings to increase bid percentages for high-performing placements. Focus on relevance, placement, and strategy—not just bids—and watch your ACOS improve. Did you find this perspective valuable? Let me know your thoughts below! #AmazonAds #AmazonPPC #EcommerceMarketing #ACOS #AmazonAdvertising #PPCStrategy #KeywordOptimization #AdPlacements #DigitalMarketing #AmazonSellers

Here’s the quickest way to reduce your ACOS on Amazon👇 We’ve all been told: optimize rather than pause. But sometimes, even optimization isn’t enough. 😕 Here’s the truth: If a keyword has 10 orders in 30 days at a 75% ACOS, lowering the bid and adjusting placements might drop orders to 5 or 6, while also reducing ACOS to 25-35%. In this scenario, optimization pays off. 💡 But if a keyword has just 2 orders with 75% ACOS or 1 order with 60% ACOS, no amount of bid lowering will save it. 🚫 Eventually, that keyword will stop getting spend entirely. These are the keywords you should pause, even if they seem relevant. ⏸️ Most sellers have plenty of these keywords. Pausing them can easily reduce ACOS by at least 8-10%. 📉 The same applies to search terms. 🔍 If a search term has 4 orders in 30 days with a 100% ACOS, it’s just eating up your budget. 💸 Lowering the keyword bid could also hurt effective search terms. The best strategy? Negate it. ❌ Sure, if it’s a relevant search term, you could test it in a new campaign. 🧪 Pausing poor targets and negating ineffective search terms might lead to a few lost sales. ⚖️ But the ACOS reduction will be worth it. 💰 Give it a shot—you’ll be glad you did 🙂 Comment “ACOS” below, and I’ll send you a checklist that can easily lower ACOS on most accounts by 4-8%. 📋 Hafiz 'Sales Rocket' Ahmad #AmazonPPC 🚀 #ACOSReduction 💼 #eCommerceTips 🛒 #PPCOptimization 🎯 #AmazonFBA 📦 #DigitalMarketing 🌐 #eCommerceGrowth 📈 #AmazonAdvertising 💻 #SalesBoost 📊 #PPCStrategy 🧠

🔹 Cracking the Code of CTR on Amazon 🔹 Want to grow on Amazon? Mastering your Click-Through Rate (CTR) is the game-changer you need. Here’s how a strong CTR helps you stand out and convert: 1️⃣ Pushes You Up in Rankings: High CTR signals relevance, helping boost your product to the top. 2️⃣ Drives Conversions: More clicks mean more shoppers are drawn in—boosting your chances of closing the sale. 3️⃣ Maximizes Ad Impact: High CTR on Amazon PPC often lowers costs per click and improves ad placement, giving you more for your ad spend. 4️⃣ Shows Product Appeal: Your CTR reflects how enticing your image, title, and price are. Low CTR? It may be time for a refresh. 5️⃣ Fine-Tunes Your Listing: Use CTR insights to see which keywords draw the most clicks, then tailor your listing for max visibility. A winning CTR strategy is a winning Amazon strategy. Test, refine, and keep those clicks coming! 📊 #AmazonSelling #CTRStrategy #AmazonOptimization #ClickThroughRate #EcommerceGrowth #PPCAdvertising #ConversionBoost #ListingOptimization #AmazonSEO #AdEfficiency #ProductAppeal #AmazonTips #BoostYourSales #KeywordOptimization #EcommerceTips

Hard truth: Even a product with a top 5 Amazon Best Seller Rank (BSR) might not show up in the top organic search results. Turns out, a high BSR isn't a surefire way to cut advertising costs. This is a key finding from a recent article by Momentum Commerce. Their research indicates that about 11.3% of the time, products with a top 5 BSR don’t make the front page of search results for high-traffic category keywords on Amazon US. See the attached image for details. What does this mean for brands? If you're in categories crowded with similar, lower-priced products, even a top BSR doesn't guarantee lower advertising expenses. Keep a close eye on your organic rankings across key search terms to fine-tune your advertising strategy. Thoughts? P.S. Follow me for more insights on growing on Amazon. #amazon #amazonsellers #amazonbsr