Muhammad Hanan Ansari’s Post

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Search Engine Optimization Specialist

I see this mistake all the time: excessive content creation. It happens so easily. You find a keyword, and you create a page or an article around it. The problem? Your piece accidentally misses the mark on search intent. As a result, it doesn’t rank well or ends up languishing on page three of search results. It can be perplexing when you think you’ve done everything right. Often, when I work on improving rankings, my task involves combining information. I end up: a) Amalgamating blog posts—sometimes five separate blogs are consolidated into one. b) Improving content architecture by linking everything together—blogs are added to product pages, or case studies are integrated with services. Anyone can create content. But can you create content in a way that gets you the visibility you deserve?

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