How are you monitoring the #carbon #emissions associated with your #marketing #campaign, and what are you doing to reduce your #carbonfootprint? 🌎 John Osborn is US Director for Ad Net Zero who are setting benchmarks & standards for how to measure and take action to lower carbon emissions across all advertising-related operations. Here he explains why they exist, and how they work to support the industry. To learn more about how your brand can reduce its carbon footprint, listen to the full episode, for free: https://lnkd.in/eV_Q3qEy
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