Do you know “WHY” Top World Music Artistes agree to perform in #NFL #SuperBowl FREE of charge?
Here is the “why”:
It is reported that Apple Music pays the National Football League (NFL) $50 million annually to sponsor the Super Bowl halftime show.
But these artists won't get any of that money.
Instead, they'll perform for free, leveraging the exposure to gain followers, sell tickets, and increase streaming numbers.
Here's how it works👇
🎯 Some of the world's most famous artists have performed at the Super Bowl:
• Prince
• Michael Jackson
• Bruce Springsteen
• Beyonce
• Justin Timberlake
• The Rolling Stones
• Rihanna
But NONE of these artists were paid.
Here's how the financials work:
• #NFL signs a $50m #sponsorship deal
• Artists get a $15m production budget
This budget covers 2,000 to 3,000 part-time workers, including set design, security, dancers, and #marketing.
But artists don't get any of the money.
In fact, some artists end up spending millions of dollars of their own money on the #performance.
The Weeknd, for instance, it was said that Usher spent almost $7m of his personal cash on his show at #SuperBowl55 & Dr. Dre reportedly spent a similar amount in 2022.
So “WHY” do they do it?
EXPOSURE!
The Super Bowl is watched by over 115 million people.
Brands will spend $7m for 30secs #commercials during this year’s game, yet, Usher will receive an uninterrupted 13-minute commercial for free.
That is more valuable than his performance fee.
And the data backs it up.
• Justin Timberlake saw a 534% increase in music sales after #SuperBowl52.
• Travis Scott’s performance fee doubled from $500k to $1m after #SuperBowl53.
• Jennifer Lopez and Shakira gained 3 million #Instagram followers after #SuperBowl54.
#Rihanna's numbers were insane:
• No.1 most-streamed artist globally
• 17 songs in the Top 40 on Spotify
• Gained 3 million #Instagramfollowers
• #FentyBeauty searches were up 833%
Even crazier, Rihanna's performance had more viewers (118 million) than the game (115 million) averaged.
So it's no surprise Usher has a few tricks up his sleeve.
Usher is releasing his new album “Coming Home” just two days before the Super Bowl, hoping his performance sends it to the top of the charts.
He also signed several #endorsementdeals and will even be in a commercial.
But Usher's big play is #promoting his upcoming tour.
Stubhub says artists typically see a 50% increase in concert ticket searches after performing at the Super Bowl, and The Weekend sold 1 million tickets after his performance.
That's why Usher announced a 24-city arena tour yesterday, with tickets going up for sale immediately when he steps off stage.
This creates a win-win situation.
The NFL gets one of the world’s top artists to perform at its biggest event for free, and the musician gets a 13-minute commercial in front of 115 million people for a fraction of what brands pay.
That's why artists agree to do it for free.
#Business is Numbers!
#SuperBowl2024
Music/Entertainment: Digital Marketing | A&R
6moThe big 3 been on such a war path ever since the piracy era. We all undsterstsnd it’s the music business for a reason and that music is a “commodity” but this is just going to further artists into a deeper zone of not being creative in the studio and doing more work to satisfy super fans or the super fan community.