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View profile for Matt W - Webster, graphic

Strategy | Creative | Marketing for Brands & Personal Brands

I can't hold on any longer, I have to let this go. The truth is, I've only ever had one P...in my entire working life. I'm talking about the Pricing P from the x4 P's of marketing. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭? - Yep helped shape and discuss that before in my Pharma days. 𝐏𝐥𝐚𝐜𝐞? - I've sat around decision making tables adding my two penneth. 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧? - All over that one! Mine and a lot of my colleagues, fave P. 𝐏𝐫𝐢𝐜𝐞? - I can only remember ONE project in my 18 years + of working in marketing where I was involved in any meaningful discussion around this P. Only 𝐎𝐍𝐂𝐄 in my life have I ever been involved in discussions around a product's price that I was marketing. And even then I got shot down repeatedly by the CEO and FD. I lost the battle but at least I was combatant! I have a feeling I'm not an anomaly here. But if marketers/agencies/consultancies are shut out of the pricing plans, is it any wonder the majority of us are obsessed with promotion? Have you been involved in pricing strategy with any of your clients? #Pricing #Marketing #Strategy #AdvertisingAndMarketing #Makewavesnotwaste

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Sean Lee-Amies

Helping B2B companies grow beyond referrals and word of mouth | ABM & RevOps for SMEs | Fractional CGO | Brand Building, Lead Gen, Social Selling, Sales Strategy | Process & System Building | UK Agency Team

1d

Used to have this problem, not any more. I run a marketing and sales agency, we pitch ourselves as a fully outsourced department and have a strict either you or we are responsible for strategy policy. If it's not us then you are 100% responsible for ROI and results. If it is us then we are doing things our way. Sounds hostile but in reality there's a LOT of educating that needs to happen. Most agencies don't want to do it, clients can be a PITA, and most clients aren't capable of setting aside their ego and letting someone else teach them. We serve those who get that when you hire an expert, they are the expert.

Jason Suttie

Crafting Unmistakable Brands That Drive Company Success

2d

The most involved in this process I've been was with charity clients. Although not traditional 'pricing' we would suggest donation levels for regular and one-off giving products. These were always heavily data driven and rigorously tested. The outcome, or value, of a donation is a bit different to buying a physical product but there are definitely things to learn for other sectors. There doesn't seem to be as much scope or desire to playing around with price, certainly not over a shorter term. But then again, I have things sitting in my Amazon basket where the price changes all the time.

Sara-Jane Williams

Brand Strategy, Graphic & Website Design, Mentorship & Team Training. Food, Drink & Hospitality focus.

1d

Yes, several times and I love the “she dared to say what?!” moment 😂. It’s important though, as ultimately its all about perceived (and subconscious) value… which is such a fascinating subject! So, I dare to challenge it sometimes and have enjoyed wriggling with the can of worms it opens! (Worth noting that I’m not always proposing the product price goes down ☝️/👇).

Aidan Kelly

Current: Solopreneur Previous: CMO @ Sun Peaks Resort

1d

At my last in-house role, marketing and finance sat at the pricing table equally. It was super refreshing (and beneficial to the business) to have that collaborative approach. Finance still held the big stick at the end of the day (and maybe they should) but it didn't feel that way - the partnership was strong. More companies could def stand to benefit from joint efforts (both in house and agency support angles) vs silo'd scopes of work 🤷♂️.

Colette Connors

Builds £ brand value through innovation and communication with marketing toolbox including social media and marketing plans , developed through work on over 40 brands / 5 global teams. Open to freelance work /volunteer

2d

It is the pain of being a consultant Matt W - Webster

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