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The Marketing Funnel: What It Is & How It Works

The Marketing Funnel: What It Is & How It Works

Serving you fresh! 🔅 Marketing Funnel Insights 2024: What It Is & How It Works #freshblogs #socialmediablogs #socialchamp

📣 The latest Marketing Strategy Jumpstart is here: Mastering the Buyer’s Journey to Unlock Your Marketing Potential. This concise guide breaks down each stage of the buyer’s journey—from awareness to purchase—with actionable insights and best practices to drive conversions. Key stages: ✅ Awareness: Prospects seek answers and education. ✅ Consideration: Researching solutions. ✅ Decision: Choosing the right provider. ✅ Purchase & Promotion: Ensuring success and creating advocates. Get clear, practical advice to engage customers at every step. 🌟 Access the guide now: https://lnkd.in/eKed4Y9z #MarketingStrategy #BuyersJourney #MarketingTips #MarketingStrategySolutions

Creating a marketing funnel can seem daunting, but understanding its stages can be a game-changer for your business. I remember when I first learned about funnels; it felt like piecing together a complex map. Discovering that a marketing funnel helps guide potential customers from merely being aware of a product to making a purchase opened my eyes. The article lays out the stages clearly: awareness, interest, consideration, conversion, and loyalty. Each stage has its unique purpose, from sparking interest to closing the deal and even fostering loyalty afterward. It’s all about providing value at every step of the customer’s journey. If you’re looking to effectively navigate your marketing strategies, diving into how funnels work could provide you with valuable insights. How are you currently addressing each stage in your marketing efforts? https://lnkd.in/ebju7sxD

Unlock the full potential of your marketing efforts! 🚀 Dive into our latest article to explore the various stages of a marketing funnel and learn how to guide your prospects from awareness to conversion effectively.

🚀 Dive deep into the evolution and strategies of the marketing funnel. The AIDA model sheds light on every consumer purchase, from awareness to action. How can you steer this journey towards greater sales and loyalty? 🌟 The basics of the marketing funnel remain firm since the 1900s, yet companies adapt their models to suit their needs. Explore the "TOFU-MOFU-BOFU" strategy to understand your audience's journey comprehensively. 🔍 Uncover the strategies for each stage of the marketing funnel. From creating awareness with branded content to nurturing advocacy through loyalty programs – every step matters for a successful conversion journey. 📊 Marketing funnels serve as the roadmap for customer interactions, simplifying the decision process with measurable outcomes. How can you leverage this tool to enhance customer connections and boost conversions? 🧩 Explore the differences between B2B and B2C marketing funnels. Understanding your customer base helps tailor your funnel for maximum impact. Are you aligning your funnel with your customer personas for better results? https://lnkd.in/eqRQGxk

It's not news to people that I feel that the typical university approach to creating, marketing and selling accredited online courses "could do with improvement". In particular competitor research is a weak area: for years I have heard enthusiastic talk about "thousands of potential students" for their favourite course but rarely any talk about the "tens of competitors". So it's topical to see the article from Data Incite below on the "marketing funnel". It reminds one that there are good reasons why 1000 prospects may be needed to fill just one place on a course: unlike physical funnels, marketing funnels are ..w..i..d..e.. It was I think Nigel Banister who many years ago first introduced me to such concepts during my life-phase in London at UK*U. It's always tricky applying general business marketing concepts such as the "funnel" to the delicate artefacts of online learning but there is an existing literature on that specific area too - see for example https://lnkd.in/eKMi4wub That reference might be too commercial for some, so in conclusion I recommend the scholarly article by Maxim Jean-Louis on "Marketing Online and Distance Learning" in the 2023 Handbook of Open, Distance and Digital Education - https://lnkd.in/eGdWy4GD Happy funnelling!

🔻Marketing Funnels🔻, about as simple as I could make it while explaining properly. Marketing Funnels are a great way to visualize your complete lead to sales process. But they're REALLY effective when you use data to drive efficiency all the way down the line. If you're wondering how to do this for your business - then let's book a quick call in #marketing #funnel #conversion