🔍 In today’s fast-paced business world, having great tools isn’t enough—you need a solid GTM strategy to guide them. That’s where the new MySidecar comes in, closing the crucial GTM strategy gap with AI-driven tools that transform your vision into clear, actionable plans. Whether you're a startup, agency, or product marketing team, MySidecar helps you: ✅ Craft a GTM Strategy and Messaging Framework ✅ Execute with a set of Playbooks for Marketing and Sales ✅ Deliver Competitive Analysis to help your team stand out Designed to empower teams to execute smarter, faster, and with more impact, MySidecar is the missing link to ensuring your marketing, sales, and product efforts are aligned and optimized. Check out the full blog to see what’s new! #GTMStrategy #AI #ProductMarketing #Startups #Agencies #MarketingAutomation #TechInnovation #BusinessGrowth #MySidecar https://lnkd.in/g-GgbzNx
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And we have our next version of MySidecar AI out! 🚀 Over 100 early-adopters provided us feedback, and we listened. Just in time for 2025 Planning. ✅ Competitive Analysis Playbook ✅ Campaign Playbook ✅ Upgraded Playbook Organization for Readability ✅ Faster Howard, our AI-Assistant ✅ More Prospecting Sections in the Playbooks If you have not tried to out, give it go and see how it can help you in your 2025 planning.
🔍 In today’s fast-paced business world, having great tools isn’t enough—you need a solid GTM strategy to guide them. That’s where the new MySidecar comes in, closing the crucial GTM strategy gap with AI-driven tools that transform your vision into clear, actionable plans. Whether you're a startup, agency, or product marketing team, MySidecar helps you: ✅ Craft a GTM Strategy and Messaging Framework ✅ Execute with a set of Playbooks for Marketing and Sales ✅ Deliver Competitive Analysis to help your team stand out Designed to empower teams to execute smarter, faster, and with more impact, MySidecar is the missing link to ensuring your marketing, sales, and product efforts are aligned and optimized. Check out the full blog to see what’s new! #GTMStrategy #AI #ProductMarketing #Startups #Agencies #MarketingAutomation #TechInnovation #BusinessGrowth #MySidecar https://lnkd.in/g-GgbzNx
Introducing the New MySidecar: Closing the GTM Strategy Gap with AI
mysidecar.ai
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Empowering product marketers. Bringing sales assets into the 21st century. And taking the leap to founder. Some of my favorite topics to talk about. I had so much fun discussing these and more with Jason Malki from SuperWarm AI. Thanks so much for giving me the opportunity to share our journey so far at AssetMule! #startups #founder #productmarketing #sales #salesenablement https://lnkd.in/eCmrAdTZ
Building AssetMule: Empowering Product Marketers and Bringing Sales Assets into the 21st Century
medium.com
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Title: "Revitalizing Startups: A Blueprint for Optimized Marketing and Customer Engagement" In the bustling world of startups, business leaders often grapple with the twin challenges of achieving effective marketing and stellar customer engagement. The solution lies in a well-orchestrated strategy that optimizes both fronts. Firstly, customer-centricity is key. You must be intimately acquainted with your customers - their needs, preferences, and pain points. This knowledge should shape your product development, marketing campaigns, and customer service. Netflix, for instance, leverages data analytics to understand viewer preferences, creating personalized suggestions that enhance engagement. Secondly, adopt a lean marketing approach. In a lean startup, every resource counts. Your marketing should be no exception. Use data-driven decisions to focus on channels that yield high ROI, and constantly experiment and pivot based on feedback. This approach reduces waste and maximizes impact. Next, harness the power of storytelling. A compelling narrative around your brand and products makes them more relatable and memorable. This narrative should permeate all your marketing materials and customer interactions, fostering a deep emotional connection with your brand. Lastly, prioritize customer engagement. Engaged customers are more loyal and more likely to become brand ambassadors, providing valuable word-of-mouth marketing. Use social media, email newsletters, and other channels to foster a two-way dialogue with your customers, and ensure that their feedback is heard and acted upon quickly. These strategies are not just about marketing or customer engagement. They are about building a startup that is agile, resilient, and customer-focused. They are about creating a sustainable growth engine that propels your startup forward, despite the challenges and uncertainties that lie ahead. Remember, your startup's success is not just about the product you build, but also about the relationships you cultivate. So, invest in effective marketing and customer engagement, and watch your startup thrive. #LeanStartup #CustomerCentricity #EngagementMarketing
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NICHE STATS Niche Idea : Develop a platform to offer one-stop solutions for all organisational marketing needs Niche Industry : Marketing Technology Niche Sub - Industry : Marketing Operations Management Niche Sector : Software Development Niche Sub - sector : Marketing Automation Niche Segment : Campaign Management Niche Horizontals : Budget Tracking, Performance Management Niche Features : Analytics Engine, Creative Engine, Targeting Engine, Cross Platform Portal Niche Products : Automation Platform Niche End-users: Product Team, Marketing team Niche Target Industry : Small scale and medium size companies, Enterprises in Automotive, Chemical, Healthcare, Food & Beverages, Consumer Goods, Aerospace & Defense Niche Business Model : Subscription Model Niche Services : Support dynamic copy generation and optimization, Offer automated optimal budget distribution across channels, Engage customers at the right touch points Niche Touch point : Analyse customer behavior patterns & preferences for better marketing strategy Niche Aim : Democratize digital marketing technology for companies Niche Goal : Cut down reliance on slow and largely manual third-party agencies Niche Vision : Empower companies to grow smarter and faster Niche Mission : Elevating a company's marketing efforts to new heights by using cutting-edge technology & expert analysis Niche Focus : Generate specific creatives using generative AI models & performance analysis Niche Objective : Gain actionable insights of marketing data for real-time actions and maximum ROI Niche Purpose : Streamline marketing operations, enhance collaboration, increase productivity, and drive better marketing outcomes The Problem : Marketing operations and optimisations are heavily reliant on manual processes that limits growth, scalability and low return on investment Niche Solution : Build AI and ML driven marketing solutions for companies to use for scaling campaigns across platforms Niche size : USD$70 Billion Total number of startups (Globally) - Seed & Stealth Stage - 6,274 Ventures Early stage - 3000 Startups Growth stage Startups - 1,850 Startups Top Companies : 989 Firms Total funding raised : USD$2.1 Billion Niche Demand : 7.5% Niche Driver : Increasing complexity in marketing Niche strength - 10% Velocity to Scale : 2.5X² Survival matrix: 10% Investors Appetite : Moderate Niche Status : Trending Competition Rating : Average Market Launch : Latin America, Europe, Asia Pacific, Africa, Middle East, Oceania, North America Amount raised Today - 2 startups raised USD$27 million in funding Funding Purpose : For product design strategy & development, market expansion, building and scaling teams #Niche #Statistics #marketing #operations #management #vc #startups #funding
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Founders, are you making the most of your marketing efforts? Check these 5 common pitfalls in startup marketing execution. 👇 1️⃣ Lack of clear goals, metrics, and KPIs Failing to use data can lead to poor decisions. Day-a-day operations need constant monitoring. Build a dashboard structure to facilitate follow-up. 2️⃣ Inappropriate resource allocation Poor estimation leads to failed execution. This is a consequence of the first one. 3️⃣ Inconsistent messaging A fragmented brand message confuses potential customers. Keep your messaging consistent across all channels. 4️⃣ Lack of testing and automation systems Without A/B testing, you miss campaign optimization. Automation systems ensure efficiency and consistency. Embrace tools and technologies to enhance performance and scalability. 5️⃣ Neglecting customer feedback Engaging with your audience and adapting based on their input ensures your marketing remains relevant and effective. Do you relate to any of them? If you need help with your marketing efforts 👉 Let's chat! #marketingstrategy #cmo #startups
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Imagine transforming your ad spend into a powerhouse of meaningful results, where every dollar works harder for your business. With our service, you can optimize your ad strategies to drive conversions like never before. Picture this: a client who doubled their sales within a month, all thanks to our cutting-edge optimization techniques. Our unique approach doesn't just stretch your budget; it elevates your entire advertising strategy, ensuring every campaign hits the mark. For businesses aiming to maximize ROI, this isn't just an option—it's a game-changer. Don't let your competitors outpace you. Let's revolutionize your ad spend today and watch your business grow. Reach out now to start optimizing for success. https://lnkd.in/eaB26xnP #InnovationThroughSynergy #CreativeTechSolutions #FutureOfWork #AI #BusinessInnovation #SynergyTech #Startups #Automation #SoftwareDevelopment #BusinessGrowth #TechInnovation #DigitalTransformation #ClientEngagement #MediaPresence #AIInsights #BusinessIntelligence
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The future is all about efficiency and ROI. It's time to rethink your marketing strategies. Which box do your campaigns fit in? Do you have a spray-and-pray approach? ▶ You need to consider a data-driven approach. Do you optimize for conversions like sign-ups? ▶ You might be wasting ad dollars on users that won’t ROI. Do you spend the same CAC for every campaign? ▶ You’re not optimizing for the best-performing ones. Or do you spend more of your ad dollars on high-value users? ▶ You’re likely using predictive VBB so your campaigns can target them. Predictive value-based bidding is an efficient and effective approach that harnesses AI to convert your highest-value users. I can talk for hours about this… But I’ll let another expert fill you in. Linktree’s Sr. Director of Growth Nino Medina’s interview is almost here. Comment “VALUE” and we’ll send you a free early access link once it’s live tomorrow! #startups #strategy #artificialintelligence #digitalmarketing #VBB
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The future is all about efficiency and ROI. It's time to rethink your marketing strategies. Which box do your campaigns fit in? Do you have a spray-and-pray approach? ▶ You need to consider a data-driven approach. Do you optimize for conversions like sign-ups? ▶ You might be wasting ad dollars on users that won’t ROI. Do you spend the same CAC for every campaign? ▶ You’re not optimizing for the best-performing ones. Or do you spend more of your ad dollars on high-value users? ▶ You’re likely using predictive VBB so your campaigns can target them. Predictive value-based bidding is an efficient and effective approach that harnesses AI to convert your highest-value users. I can talk for hours about this… But I’ll let another expert fill you in. Linktree’s Sr. Director of Growth Nino Medina’s interview is almost here. Comment “VALUE” and we’ll send you a free early access link once it’s live tomorrow! #startups #strategy #artificialintelligence #digitalmarketing #VBB
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Securing your first 100 beta users and 10 paying clients is no easy feat for founders and growth strategists. The notion of "build it and they will come" simply doesn’t cut it anymore. With AI and no-code tools lowering the barrier to entry, competition has skyrocketed, making it harder than ever to stand out. As you can see, AI is going to revolutionize Go-to-Market strategies. Here's a breakdown of essential GTM tactics and the tools you need to succeed: 1. Inbound Marketing: Growth Lever: Content creation to generate leads. Tools: LinkedIn, SEMrush, Grammarly 2. Outbound Marketing: Growth Lever: Cold outreach towards prospects via email, social media, phone, etc. Tools: LinkedIn Sales Navigator, ZoomInfo, Lemlist 3. Paid Digital Marketing: Growth Lever: Media buying to capture your target audience’s attention. Tools: Google Ads, Meta Ads, Newswire 4. Community Building: Growth Lever: Engaging and creating content for community members. Tools: Slack, Reddit, Discord 5. Partner Marketing: Growth Lever: Collaborating with compatible companies for mutual marketing and sales benefits. Tools: Miro, AWS Startups, Oracle Partners 6. Account-Based Marketing (ABM): Growth Lever: Targeting high-value accounts with personalized campaigns. Tools: Pipedrive, Hunter, Clay 7. Product-Led Growth (PLG): Growth Lever: Developing solutions for self-onboarding and early value realization. Tools: Hotjar, Amplitude, Userpilot These strategies and tools are crucial in today’s fast-paced market. Using AI and automation, you can streamline your GTM approach, ensuring you’re reaching the right audience effectively and efficiently. What GTM strategies have you found most effective? Share your experiences and let’s learn from each other! 🚀 #startups #entrepreneurship #venturecapital #investing #finance #crossborder #inovexus #startup #VC #earlystage
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Reflecting on the week 3 lecture, understanding the importance of value creation and positioning in start-up marketing is crucial. As Philp Kotler stated: "Marketing is the art of creating genuine customer value. It is the art of helping your customer becomes better off". In terms of maximizing the creation of genuine customer value, there are some key elements we need to consider: -Understanding customer problems and needs. -Emphasis on user experience. -Identifying our advantage. -Conducting reasonable customer segmentation. Moreover, monetization is one of the challenges that startups are facing. Without a clear monetization strategy, the operation of that company could not be sustainable. Some industries, like social media services, are examples. Reddit is one of the key players in social media services, and its monthly views grow exponentially. However, with such an amount of attention, it hasn't turned a profit in nearly 20 years. Luckily, due to the boom in artificial intelligence, Reddit's unique data type has become the key to whether it can turn losses into profits in the future. Overall, the reflection on these concepts enhances my understanding of the importance of value creation, positioning, and monetization. By leveraging effective strategy on those elements, startups can build a solid foundation for long-term success. #StartupMKTG2024
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