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We are happy to share this amazing news on our new AI and Tech Marketing partner! 👇 Northprim, a seasoned AI & Tech partner, and Square43 Studio, a Creative Digital Marketing Agency, join forces to pioneer AI-driven marketing solutions. Northprim, renowned for our expertise in assisting companies with the identification and implementation of AI and Tech across various business operations, is thrilled to announce a strategic partnership with Square43, a leading digital marketing studio. This collaboration aims to establish a robust alliance in the realm of AI-supported marketing for the future. Our two companies aim to combine the specialized knowledge within our respective domains, paving the way for a unique offering to clients. This partnership signifies a commitment to delivering innovative solutions tailored to meet the evolving needs of businesses. Fredrik Bodin, CEO of Northprim, expressed his enthusiasm about the collaboration: "We are excited to partner with Square43 to leverage AI capabilities and redefine the landscape of marketing solutions. Together, we are sure to drive meaningful impact for our clients." Echoing this sentiment, Nikola Tomovic, CEO of Square43 Studio, remarked, "Teaming up with Northprim aligns perfectly with our vision of leveraging cutting-edge technology to deliver unparalleled marketing value to our clients. This partnership marks the beginning of a new era in AI-driven marketing." The collaboration between Northprim and Square43 marks a significant step towards harnessing the power of AI to revolutionize marketing strategies, offering clients unparalleled expertise and innovation. Stay tuned for more! 👀🔜

❓ How AI and Strategic Marketing are Changing the Future: Lessons from Pratham Mittal and Harshal Karia Welcome to Day 31 of our series on accelerating your journey as an entrepreneur or marketer. Today, we’re reflecting on the inspiring session we had with Pratham Mittal , co-founder of Masters’ Union, and Harshil Karia, co-founder of Schbang. Their insights into how AI and strategic marketing are shaping the future left all of us deeply inspired. Pratham shared how Masters’ Union focused on strategic marketing by investing 80% of their budget—₹8 crore out of ₹10 crore—into content marketing, data-driven strategies, and targeted campaigns. The results were clear: every lead was generated through marketing. His key takeaway for us? Marketing must be strategic—every penny spent should be aimed at building long-term growth through content, personal branding, and the right channels. We were all impressed by how Pratham’s methodical, focused approach turned Masters’ Union into a recognized name in education by leveraging marketing in such a deliberate way. Harshal’s insights on AI and creativity at Schbang completely reshaped how we think about marketing’s future. His message was that AI doesn’t replace creativity—it enhances it. Schbang is using AI for everything from personalization to automation, which helps them craft campaigns that connect deeply with their audience while saving time and resources. His demonstration of how AI-driven creativity leads to more effective, targeted marketing was inspiring for all of us. What stood out was how Harshal emphasized balance—using AI to take care of the data, while allowing human creativity to shine. 💡 Key Takeaways: • Strategic Marketing Wins: As Pratham shared, when marketing is strategic and well-invested, it leads to exponential growth. • AI Fuels Creativity: Harshal emphasized that AI isn’t replacing marketers—it’s empowering them to do more with data and creativity. • Consistency in Branding and Content: Consistency in content and personal branding is key to long-term success. We left this session inspired and ready to implement these insights. Their words have shifted the way we view marketing, making it clear that AI and strategic thinking will lead the way forward. How are you blending AI and strategy in your marketing approach? Share your insights below! ⬇️ Masters' Union Schbang

I've known C-360 Agency team for a while now and I love their work. They are one of those understated, authentic marketing agencies that focus heavily on results for their clients. What truly makes them unique is their ability to see the forest through the trees. They really 'get' marketing and importantly, what a client is looking for. That typically means building brand awareness in market and delivering leads to sales teams. I read this blog today that they wrote and truly loved it! Thought I would share. #marketing #marketingstrategy #AI

AI presents marketing agencies with unparalleled opportunities to drive efficiency and productivity, enhance creativity and decision-making, and deliver greater value to clients. But, it can quickly obsolete agencies that don’t evolve their business model, talent, technologies, and services. Our 2024 AI for Agencies Summit is coming up Nov. 20 to help agencies thrive through the uncertainty ahead. This is our 2nd annual VIRTUAL event, and it’s expected to draw 300 - 400 attendees. The Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace AI to accelerate transformation—for themselves and their clients. > Consider ways to recruit AI-savvy talent and upskill teams. > Explore how AI tools can boost creativity, productivity, and operations. > Hear insider stories from agencies successfully piloting and scaling AI. > Understand how AI impacts pricing models and service offerings.  See the full agenda—and registration link—below. My opening keynote is, “AI Agents and the Future of Agencies.” “In an industry where innovation and adaptability are key to survival, the rise of AI agents presents both an extraordinary opportunity and a formidable challenge for marketing agencies. “As AI agents become smarter and more generally capable, they offer unparalleled potential to streamline operations, drive efficiency, enhance creativity, and deliver greater value to clients. “However, these advancements are not without risk. AI agents threaten to commoditize services that have traditionally been the core of agency offerings, potentially driving down prices and eroding margins. The very efficiency that promises to transform agencies could also lead to a reduction in the need for traditional human talent, posing existential questions and risks for many firms.” Thanks to our amazing lineup of speakers: Tessa Burg, Patty Parobek, Alisa Scharf, Rachel Woods, Brian Brinkman, Lauren Morgenstein Schiavone, Brittany Trafis, Mike Linton, Amanda Todorovich, Cathy McPhillips, Kate Lesniak, Elias Torres, and Mike Kaput.

The most significant item on this list is 5. I see this in my work for clients. On average, a post by the CEO or other leader will receive nearly 3X the engagement of a post from the brand account. ➜ On social media, people want to follow people. ➜ They don't want to follow brands. Positioning team members as content creators is the biggest marketing opportunity for B2B brands. However, it also presents challenges. It's just so different from how marketing was done in the past. The teams and companies that adapt will have the upper hand.

Generative AI’s impact on marketing is undeniable, but its potential is largely untapped by marketers. If you are a B2C marketer or brand manager, learning what gen AI can do for you across all fronts — from optimizing workflows to enhancing campaign concept generation — is a crucial step to stay ahead of competitors in a saturated and unpredictable market.

Essential KPIs to measure generative AI’s success in marketing

😎 2024 marketing trends: 6 tips to maximise ROI. As we step into 2024, marketing trends continue to evolve at an exponential pace. With new technologies and consumer behaviours emerging, how can businesses stay ahead? From voice search, to video marketing, personalisation, AI and automation – we share our predictions for the biggest marketing trends in 2024. https://lnkd.in/e5A6Krey #MarketingTrends #B2BMarketing #BrisbaneBusiness

Some 🔥🔥🔥 observations here that match what I've noticed (and led me to co-found Touch AI to AI SDR activities: https://thetouch.ai/) Check us out if you want to boost sales!

The new rules of marketing. Live or die by them. 1. Distribution > Everything: Audience growth is and will be the most important skill to learn. 2. Product <> Marketing Channel Fit: Channels will never bend to fit with products; you have to pick the right channels for your product. 3. Marketing Ops to AI Ops: Every high-growth marketing team needs an AI Ops team. 4. Lead Magnets to User Magnets: AI can mass-produce educational content. This makes traditional lead magnets (ebooks, templates) harder to scale. AI also makes code cheaper, creating an opportunity to launch freemium apps. 5. B2B creators are part of your marketing mix: Today's marketing channels favour individuals vs. brands. Creators will be part of a modern marketing mix, likely it will take 15% to 20% of what series D and public companies spend on paid advertising today. 6. M&A for Distribution: Most M&A deals in B2B are for product or sales reasons. We'll see more deals for distribution reasons. The only deal I'd never do is for communities. The integration challenges outweigh any upside you might get. 7. Marketing takes over more of the customer journey: Marketers are the automaters in most companies. AI will mean marketing can automate much more of the customer journey, parts of the SDR role, and customer support roles. See AI Ops rule :) 8. Fall in love with the craft: We've all fallen in love with data, hacks, and experiments. We need to fall back in love with the craft. AI will make this more important. Oh, I've got a free email course coming on this for everyone. Stay tuned to the podcast. 9. Centralize domain expertise and decentralize regional knowledge: When building a global marketing strategy, create central teams around domain expertise that serve all markets and regional teams around roles where regional knowledge is critical. 10. Marketing is so much fun right now! These transformative times create so many opportunities, opportunities to do things first, opportunities to do much more creative work; AI is going to make it easier for us to go from idea to publishing that idea live. What did I miss?