MyLoyal’s Post

Our Clients are ready for Black Friday 🚀 1️⃣ Start Early: Tease deals weeks in advance to build anticipation. 2️⃣ Omnichannel Strategy: Sync email, SMS, and social campaigns for maximum reach. 3️⃣ Mobile Optimization: Ensure fast, seamless shopping experiences. 4️⃣ Create Urgency: Use flash sales and countdowns to drive action. 5️⃣ Reward Loyalty: Offer early access and exclusive deals to repeat customers. #BlackFriday #MarketingTrends #HolidayCampaign

A record-breaking 2024 Black Friday and Cyber Monday weekend! Black Friday saw $10.8 billion in online spending, up 10% year-over-year, with shoppers spending $11.3 million per minute between 10am and 2pm. In-store shopping dropped 8.2%, but consumers lined up at retailers offering 40%+ discounts and Black Friday only bundles. Worldwide, 69% of Black Friday purchases were made on mobile. Cyber Monday continued the trend, reaching $13.3 billion in spending. The National Retail Federation forecasts over $980 billion in total holiday spending, underscoring the need for seamless omnichannel experiences. That’s why top retailers trust XCCommerce for reliable promotion execution. Our scalable platform ensures smooth operations across all channels during the busiest season. Ready to elevate your retail experience? Connect with Brad Downen or Dan Surtees to learn more. #xccommerce #blackfriday #cybermonday #retailing #retailinnovation #retailexperience #customerexperience #omnichannel #customerservice #promotionservices #continuitypromotions

𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗧𝗿𝗶𝘃𝗶𝗮 Last year, over 70 million adults in the US hit the stores during Black Friday weekend, while another 56 million shopped online. That’s more than double the total annual visitors to all four Disney World parks combined! For retailers, Black Friday is the ultimate double-edged sword—a huge revenue booster but also a stress test for their critical systems. Can their tech handle the surge in transactions when the stakes are at their highest? Retail's biggest and most recognizable brands are leveraging the XCCommerce Promotion Execution and Management Solution. Be prepared both in store and online for the influx of shoppers this Black Friday and Cyber Monday. Discover more at https://lnkd.in/eNCrbYVK. #xccommerce #blackfriday #cybermonday #retailing #retailinnovation #retailexperience #customerexperience #omnichannel #customerservice #promotionservices #continuitypromotions

Maintaining excitement during extended shopping periods like Black Friday and Cyber Monday has become crucial for retailers. The shift towards longer sales periods means that traditional one-day events are now part of a month-long extravaganza. So, what are retailers to do? Strategies such as gamification, time-sensitive offers, and personalized experiences help create urgency and engagement among consumers. By hosting exclusive in-store events and leveraging loyalty programs, retailers can foster a sense of community and reward repeat customers. Additionally, blending online and in-store experiences with countdown timers and staggered deal reveals ensures that shoppers remain engaged throughout the shopping season. IMO, retailers must adapt by offering themed promotions, exclusive discounts, and an omnichannel approach to cater to diverse shopping preferences. As we move into the holiday season, these strategies will be essential for capturing consumer interest and driving sales. What strategies are you employing? #RetailTrends #BlackFriday #CyberMonday #Ecommerce #CustomerEngagement #MarketingStrategy #RetailInnovation #ShoppingSeason

Black Friday: The Big Day is Here! 🛍️💥 Today marks the kickoff of one of the most anticipated shopping events of the year! Black Friday is more than just deals—it’s a showcase of how innovation and strategy collide in e-commerce and retail. From personalized recommendations to lightning-fast checkout experiences, businesses are pulling out all the stops to connect with customers. But behind the scenes, it’s a whirlwind of logistics, data-driven decisions, and creativity. Here are a few trends shaping this year’s Black Friday: 1️⃣ Mobile Shopping Domination: More purchases than ever are happening on mobile devices. 2️⃣ Eco-Conscious Deals: Consumers are looking for discounts on sustainable products. 3️⃣ Omnichannel Strategies: Seamless experiences across online and in-store shopping are a must. 💬 What’s your Black Friday game plan—are you snagging deals or analyzing trends? Let’s hear your take on how this iconic day is evolving. #BlackFriday #EcommerceTrends #RetailInnovation #CustomerExperience #HolidayShopping

Growing up, it always felt like you'd get a better Black Friday deal online. In fact, me and my besties used to take the day off work, have a sleepover and sit in our pyjamas and online shop all day 😅 But now, I'm seeing more retailers emphasise that the offers are available in-store too. In 2023, nearly half of UK consumers made their Black Friday purchases in store, and this is set to grow in 2024. While online shopping offers convenience, the immersive nature of physical retail remains unparalleled. So, retailers, are you ready to capitalise on this trend? My top tips... 🏪 Make your stores engaging through memorable experiences through interactive displays, exclusive promotions, and events 💁♀️ Train staff to be product experts, something that you can't get online. Leverage customer data to offer personalised recommendations and provide tailored assistance. 📱 Make sure your channels are integrated to create cohesive shopping experiences - services like click-and-collect, endless aisle and of course digital receipts (it would be wrong not to plug it!) As the retail landscape continues to evolve, those who invest in enriching the in-store experience are likely to see sustained success beyond the Black Friday surge. #omnichannel #blackfriday #retailoptimisation

🎉 Black Friday 2024 broke records once again: 🌍 $74.4B globally spent online in 24 hours. 📱 Mobile shopping drove 55% of U.S. purchases, while in-store shopping increased 0.7%. 📈 On Amazon, ad spend jumped 30% YoY, as competition heated up for both lower and upper-funnel visibility. The takeaway? Shopping behaviors are evolving fast, and brands need to meet consumers wherever they are—mobile, in-store, or online. Across channels and retail media networks like 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐝𝐬, we help brands craft interactive, results-driven campaigns that win in the omnichannel landscape. Ready to take your strategy to the next level? Let’s connect! 🎯

🚨 Black Friday not what it used to be—is that a good thing for retailers. 🚨 Here’s why the traditional holiday shopping frenzy is evolving: 🛒 Early Shopping: Consumers are starting their holiday shopping weeks ahead of Black Friday, often in October during events like Prime Day. 💻 Online First: Retailers are shifting their focus online, offering early deals to capture shoppers before competitors. 🏃♂️ Declining Foot Traffic: In-store visits are decreasing as shoppers prioritize convenience and avoid long lines. 📲 Omnichannel Expectations: Customers now expect a seamless experience across multiple platforms—websites, social media, and messaging apps. 🚚 Fast & Free Shipping: 🤖 Personalized Experiences: AI-driven recommendations and tailored promotions are helping retailers stand out in a crowded digital marketplace. 💡 Retail experts: How do you see the role of Black Friday evolving? 🛍️ Is it time to fully embrace a digital-first strategy, or how do traditional in-store events evolve? Share your insights! 💬 https://lnkd.in/eHkKGP_a Chris Walton Anne Mezzenga Walter Holbrook Andy Baldauf John-Pierre Kamel Marshall Kay Brandon Rael Carl Boutet Christine Russo DeAnn Campbell Jeff Sward April Waits RETHINK Retail Hitha Herzog Leslie Hand Neil Saunders Paula Rosenblum #Retail #Ecommerce #BlackFriday2024 #CustomerExperience #Omnichannel #HolidayShopping

Who made it through Black Friday weekend?   Every year, the Friday after Thanksgiving is a highlight for consumer brands, with U.S. consumers alone spending a record-breaking $10.8 billion this year. What started as a one-day shopping frenzy has evolved into a full week event, including Cyber Monday. I want to take a moment to thank the team at SAP Emarsys and our clients for a smooth implementation of the latest technology and tactics. The results speak for themselves:   - 10% increase of the overall volume - 72% increase of Push Notifications - 52% increase of SMS   Key trend spotted? Mobile marketing is booming!   More people are using their phones more often and for more tasks, the mobile wallet is continuously increasing in popularity and conversational marketing through staple apps such as WhatsApp are gaining traction – these are all important factors that SAP Emarsys clients have considered, when optimizing their omnichannel strategy.    With another successful Black Friday weekend under our belt, I’m excited to hear your insights on the trends you noticed. Our own details and the full Black Friday recap in the comments!   #BlackFriday #Omnichannel #MobileMarketing

5 𝐊𝐞𝐲 𝐅𝐚𝐜𝐭𝐨𝐫𝐬 𝐁𝐞𝐡𝐢𝐧𝐝 𝐀𝐦𝐚𝐳𝐨𝐧'𝐬 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐓𝐫𝐢𝐮𝐦𝐩𝐡 🚀🎉 Black Friday is one of the biggest shopping events of the year, and 𝐀𝐌𝐀𝐙𝐎𝐍 consistently stands out. Here’s a breakdown of how they ace it every year: 1️⃣ Lightning Deals 2️⃣ Personalization at Scale 3️⃣ Early Access for Prime Members 4️⃣ Omnichannel Marketing 5️⃣ Global Appeal 💡 Pro Tip: Businesses can learn from Amazon—tailoring campaigns for different markets can amplify success! What’s your favorite part of Amazon’s Black Friday strategy? Share your thoughts below! ⬇️💬 #BlackFriday #AmazonSuccess #Amazon #DigitalMarketing #MarketingTips #Marketing #SocialMediaMarketing #HolidaySeason