NAB Leadership Foundation ’s Post

📻 Discover why #KeyCommitments are crucial for community radio stations! My latest blog explains their role in ensuring stations serve and empower their communities effectively #CommunityRadio #Broadcasting #Ofcom #SocialGain

The way we watch television has changed with the advent of on-demand services, so the rules that govern access to programmes for viewers with sight or hearing loss needed to change accordingly. In reviewing its Access Services Code, which details the provision of subtitles, audio description, and signing that broadcasters need to provide, the regulator, Ofcom, asked us to conduct research with our consumer panel. It wanted to understand people's use of, and attitudes towards, access services on broadcast TV, catch up and on-demand services. Read about our findings and how they've informed revisions to the code. #Accessibility #AccessServices #InclusiveViewing https://lnkd.in/ei7gcANc

Starting July 1st, you'll start seeing audio description being offered on networks like HGTV, Hallmark, TLC, TNT and TBS. Learn about all of the new updates coming from the Federal Communications Commission in our wrap-up here: https://lnkd.in/duMP3puS #cvaa #captioning #audiodescription #inclusivemedia #media #mediaandentertainment #disabilityinclusion #captions #FCC

Adsmovil, a digital-first Hispanic media company, has announced the launch of two free ad-supported television (FAST) channels – Romance and Suspenso. “With the launch of Romance and Suspenso, we now offer a diverse range of programming that caters to Hispanics across acculturation levels, languages and media preferences,” said Alberto Pardo (Banano), President & Founder of Adsmovil. https://lnkd.in/eeNyv6cH #CTV #connectedtelevision #CTVadvertising #FAST #streaming #connectedTV

The demand for skilled broadcast professionals is on the rise. Read about the growing trends in the industry in this featured article. #BroadcastTrends #IndustryGrowth #MingEntertainment https://lnkd.in/eW6HnHeE

The demand for skilled broadcast professionals is on the rise. Read about the growing trends in the industry in this featured article. https://lnkd.in/eW6HnHeE #BroadcastTrends #IndustryGrowth #MingEntertainment

Sinclair to Offer Free ATSC 3.0 for Public Television Stations—Sinclair Broadcasting has announced that in markets where Sinclair has deployed ATSC 3.0 but a local public television station has not, Sinclair will provide an ATSC 3.0 broadcast of that station at no cost. These stations will also have the option to take advantage of ATSC 3.0 features like high dynamic range and higher video quality. As ATSC 3.0 begins to roll out in more markets, not all broadcasters have been quick to embrace the new standard, particularly as consumer adoption of ATSC 3.0 capable devices has been slow. Sinclair helping to get more channels on the new technology will give a boost to the technology as both broadcasters’ and consumers’ interest increases. At FreeCast we see additional opportunities here for local PTS to gain exposure with extended delivery options. More Audience reach, More Advertising rev exposure. #nextegenstreaming #freecast https://lnkd.in/etXRY8Cz

In Germany, the term "GEZ" refers to the "Gebühreneinzugszentrale," which was the fee collection center responsible for collecting broadcasting fees. However, since 2013, the system was reformed, and the organization responsible for the fee collection was renamed the "Beitragsservice von ARD, ZDF und Deutschlandradio" or simply "Beitragsservice." The term "GEZ" is still colloquially used by many Germans to refer to the broadcasting fee. The reason you have to pay this fee is to finance public broadcasting in Germany. Here's a deeper look: Public Broadcasting Service: Germany believes in maintaining a strong, independent public broadcasting system, including TV, radio, and online services. This system is not commercially funded, meaning it doesn't rely on advertising. Instead, it's funded primarily through these fees, ensuring that it can produce content that isn't influenced by commercial interests. Universal Service: Everyone benefits from public broadcasting, regardless of whether they use it or not. The content is available universally, aiming at a broad audience with educational, informational, and cultural programming. Democratic Function: Public broadcasters have a mandate to provide unbiased and comprehensive information to the public, which plays an essential role in informing the democratic process. Fee Structure: Since 2013, the fee is levied per household rather than per device. This means that you pay a flat fee regardless of the number of radios, televisions, or computers in your home. The rationale behind the reform was to simplify the system as the lines between TV, radio, and internet devices became more blurred. Exemptions: Some groups, such as certain recipients of social assistance or severely disabled individuals, can apply for reduced fees or exemptions. Legal Obligation: It's a legal requirement to pay the fee, and avoiding payment can result in penalties. If you move to Germany and establish a residence, you're typically required to register with the Beitragsservice and pay the broadcasting fee. In summary, the fee ensures that public broadcasters have the resources they need to provide a diverse range of programming for the general public without relying on commercial advertising. #bluerelocation #relocation #broadcastingfee #gez #germany

Over the past decade, television has changed in extraordinary ways. As content fans out across devices, there is more programming available to viewers than ever before to watch wherever – and whenever – they choose.   Despite the overabundance of viewing choices, and shifting content preferences, one type of programming has stood the test of time: live events.    From sports to awards shows, live events continue to draw viewers at record numbers, eager to see what happens the moment it happens. And advertisers are paying attention – eager to grab large, engaged audiences, often watching in groups, as they tune in for their favorite events.    Today, as live events—as well as daily live programming such as news– begin to also make the move onto streaming platforms, the opportunity for advertisers grows. But challenges also present themselves, as advertisers work to have their message heard in an environment with little room for failure or mistakes.   The latest Freewheel report, based on new research as well at third-party statistics, breaks down the what, where, and why of advertising in live events – with a focus on how advertisers and programmers should approach live event advertising on streaming.   This report features: Actionable solutions to activate advertising during live events A best practices monetization checklist Guidance on how programmatic is changing the future of live events Remember – it’s only live once, so as an industry, we need to get it right. https://lnkd.in/gVj2-TsF

"While PBS is actively reshaping its future with bold, forward-looking initiatives, local [commercial] broadcasters are clinging to outdated models that no longer serve the audience — or the business." #digitaldistribution #PBS https://lnkd.in/eYeJPdd2