Nadine. Abou el Atta’s Post

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Helping SME B2Bs grow through strategic content marketing and tech solutions

𝐀𝐈-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐠𝐫𝐞𝐰 𝐛𝐲 𝐨𝐯𝐞𝐫 𝟏𝟖𝟎% 𝐘𝐨𝐘! What shocked me even more is that AI-written comments grew by a staggering 340% compared to the previous September. Yup! those salesy comments on your posts are #AI 𝐇𝐨𝐰 𝐡𝐚𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐥𝐥𝐞𝐬𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐦𝐩𝐚𝐜𝐭𝐞𝐝 𝐊𝐏𝐈𝐬? Reach took the strongest hit, going from 112 points to 66 YoY Followers count saw a lesser decline from 95 to 76 YoY Engagement however saw the least decline (of course given the fake AI comments)! What everyone sees as a platform littered with cheap, filler content I see as a golden opportunity! If you post content in your own voice, in your own personality you will rise well above the noise. (aka leadership content, founder-led content) Everyone has been publishing the same content and as a result, they're canceling each other out. Yes, this won't go on for long as #GenAI is quickly developing to be indistinguishable from human-generated content and ideas.... But for now, your clumsy random thoughts are automatically winning! Figures are based on an amazing report by Richard van der Blom whose team based their findings on databases collected by AuthoredUp and Just Connecting HUB - Social Selling, Marketing & Employee Advocacy Training P.S: Photo from Art d'Egypte 2024 event at the Giza Pyramids in Egypt, thought I'd complement the post with amazing art 😊 #GenAi #BusinessStorytelling #LinkedinContent

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