Najib Sabbagh’s Post

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CEO at SSUP World | Managing Partner at WALEE MENA | Co-founder & CEO of Another Round

Our team at SSUP World, deeply established in the ever-evolving landscapes of AI adoption in the region, remains steadfast in our commitment of driving meaningful change. As AI reshapes various sectors globally, we continually strive to stay ahead of the curve. With initiatives like Saudi Arabia's Vision 2030 and the UAE's AI Strategy 2031 guiding the region towards innovation, we recognize the importance of our role in this transformative journey. The emergence of virtual influencers is reshaping digital media and marketing landscapes, providing new opportunities for engagement and storytelling. Presenting a promising opportunity to enhance brand presence and engagement in this rapidly growing market, tapping into new demographics and forging deeper connections with consumers. WALEE MENA also plays a crucial role in marketing these AI influencers, showcasing them as a modern media platform with the potential for significant reach, performance, and conversions. Through this approach, brands remain effectively connected with their target audiences. While virtual influencers offer innovative engagement methods, consumer concerns about authenticity persist. However, with continuous advancements in technology and responsible AI use, virtual influencers can achieve authenticity through relatable storytelling and transparent interactions, reinforcing brand messaging. #SSUP #WaleeMENA #TechInMedia #AIAdoption #VirtualInfluencers #MarketingInnovation

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