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February is the busiest month to announce new partnerships in Formula 1. Almost identical number of New Team Partners in Formula 1 in January and February 2023 and 2024. As we can see March and November are the second busiest months. Before the season starts and when the season ends, those are the time periods when New partnerships are usually announced. New announcements are expected in the coming weeks. In this chart we see only new team partners, some have moved to another team and being announced as a new team partner, and not renewals. #formula1

If Formula 1 is not letting Andretti Global join the #F1 grid because it's protecting the teams that spent/lost billions of $s during the times when F1 struggled financially (Which's a motion I support), why is Liberty Media not doing the same for the circuits that spend/lost billions of $ to get Formula 1 to its current status? Circuits like Monza, Monaco, Spa Francorchamps, Montréal, Nürburg, Interlagos, Hungaroring, Hockenheimring, Zandvoort, Suzuka, Catalunya, Imola, Circuit Paul Ricard, and Melbourne should all be granted similar deals to Silverstone that keeps all of it on the F1 calendar permanently. These tracks have founded F1, countries like Germany and France, and soon Belgium can't be out of F1 because of Liberty Media's greed and street circuits.

Transforming the racing circuit into a lucrative business platform is no small feat, and CNBC’s episode "Inside Track The Business Formula" sheds light on the pivotal players behind this transformation. While athletes capture the spotlight, it is the business moguls orchestrating multi-billion dollar deals who truly shape Formula One's financial landscape. By revealing the intricate strategies and partnerships that underpin these monumental transactions, the episode underscores the importance of understanding the economic dynamics of the racing industry. How can we apply these insights to other sectors? What business lessons can be drawn from the high-stakes world of Formula One?

Is Formula 1 the biggest sport in the world, commercially? With the 24 races, 10 teams and 20 drivers, sharing over 150 partners it would be hard to argue against "yes" to the above question. It would also be hard to argue that the takeover of F1 by Liberty Media and the following "Drive to Survive" series on Netflix hasn't contributed to the commercial growth in the sport over the last 5-7 years, that has been supercharged by the growth in the US The CNBC video below provides a great insight into the commercial landscape of Formula 1 and thought process behind a number of teams on what they look for in a partner but also, the importance of a solid activation plan once the rights have been secured. I think James Vowles said it best, "I'm not looking for sponsors, I'm looking for partners", and there is a subtle, but significant different between the perception of those two words. If you have 15 minutes and are interested in the commercial side of F1, it's well worth a watch! #formula1 #commercial

You hear about big deals in F1 and wonder... How do those teams get the best people? This could be THE game-changer: ↓ Aston Martin might sign Adrian Newey. He’s the genius behind many F1 victories. Why’s this move so huge? ↳ 1. Newey's unparalleled experience and success in F1. ↳ 2. Aston Martin's recent struggles require a groundbreaking change. ↳ 3. Lawrence Stroll knows the pressure to deliver is high. Think about this: Even Ferrari, once contenders for Newey, seem to have backed off. By late August, we might see Aston Martin making headlines. In F1, the right move can change everything. Are you ready for the potential shake-up? Let’s see where this goes!

The 2024 Formula 1 season is set to be the longest and most exciting yet, with 24 races on the calendar. The teams have unveiled their new cars and colours, and the first grand prix is fast approaching. But how do they safeguard the IP in their cars, which gives them the edge over their rivals? A&O's IP experts Nigel Parker, Mark Ridgway, Ed Lucas, Nick Phillips and Betsy Perry share their insights on the legal strategies and challenges in the sport. #IPprotection #intellectualproperty #IPexpert

Close to 270,000 fans turned up to the 2024 Formula 1 Grand Prix in Singapore over the past weekend to witness the thrilling race. For a sport that is dependent on right decisions made in the milliseconds, real-time data is a necessity for immediate insights, enhanced accuracy and increased agility. Our Senior Vice President for APAC and Worldwide ISV, Kamal Brar, who’s also an avid fan, shared his thoughts on what we can learn from the sport to transform businesses. Read more from The Business Times! ➡ https://bt.sg/g/fyZB #realtimedata #datainsights #F1

Las Vegas GP Revenue 2023 --- F1 Revenue Rise: Formula One's total revenue for 2023, which included the Las Vegas race, jumped to $3.2 billion USD, a 25% increase compared to 2022 . Strong Q4: The strong revenue growth was particularly evident in the final quarter, which coincides with the Las Vegas race. This suggests the Las Vegas Grand Prix significantly contributed to F1's financial performance.

How do Trade Marks work In Formula One? 🏎️ Abigail Wise, Nick Buckland and Ella Nawaro have written an article for LawInSport, outlining how trade marks work in Formula One. The article addresses a variety of points, including: 👉What are the most popular motorsport trade marks? 👉Who owns the F1 trade mark? 👉The importance that Formula One places over its own trade marks 👉What elements can be protected by a trade mark? To read more, click here: https://okt.to/f9nrSk #Trademarks #FormulaOne

Las Vegas GP Revenue 2023 --- F1 Revenue Rise: Formula One's total revenue for 2023, which included the Las Vegas race, jumped to $3.2 billion USD, a 25% increase compared to 2022 . Strong Q4: The strong revenue growth was particularly evident in the final quarter, which coincides with the Las Vegas race. This suggests the Las Vegas Grand Prix significantly contributed to F1's financial performance.