Natacha Clarac’s Post

 #IrisInsights     Important principles must be followed when engaging with the government to foster active communication. The first step before lobbying is to ensure the necessary requirements under the government Lobbying Registration Act are met.     Navigating the political landscape can be challenging, but our seasoned team at Iris Communications is always ready to help. Trust us to guide you through the complexities of government relations with professionalism and expertise.    Learn more about our Government Relations service offerings: https://lnkd.in/eRXr4rRF

A new Congress will mean new opportunity to bolster your "seat at the table" as a solutions-oriented credible resource. I always appreciate the chance to share some perspectives on how to effectively seize opportunities to best position for success.

part of the public relations sector at the 2023 National Spatial Planning Day activities

After a...dynamic...few weeks for those of us in public affairs, it was fantastic to come together for two days of insightful analysis, conversation and networking at California Chamber of Commerce's Public Affairs Conference. A few things I took away as a comms professional: 🚨 2025 will be about ‘kitchen table’ issues: Voters are prioritizing affordability and safety. Connecting back to those values is going to be essential for almost any interest/industry next year. 📰  The media and digital landscape is still evolving: Podcasts were even more influential for earned efforts in 2024, while OTT advertising is increasingly effective for paid. 🕴 Grassroots voices remain pivotal: Small business owners and other grassroots representatives essential for impactful advocacy in Sacramento and beyond. Organize authentic coalitions that can communicate direct impacts! 🤝  Opportunities for bipartisan collaboration: In California, some of the most pressing issues – from AI advancements to the cost of electricity and wildfire prevention – transcend party lines. These areas offer significant potential for collaborative policymaking and stakeholder engagement. #publicaffairs #advocacy #communications #PAConference2024

I am thrilled to share that I have been recognized for the second time in the Anuário ORIGEM LATAM 2024 as a leading professional in Government Relations and Public Policy. Being featured in this prestigious publication underscores the critical role we play in driving impactful and sustainable policy initiatives. Anuário ORIGEM is Latin America’s yearbook profiling top professionals in Government and Institutional Relations, highlighting their contributions and the strategic importance of Public Affairs in shaping public policies and fostering dialogue between the private and public sectors. #GovernmentRelations #PublicPolicy #AnuarioOrigem

🌍 Shaping EU Policies in Brussels: A Guide to Effective Lobbying It was a pleasure to share some insights during this seminar on How to shape EU Policies in Brussels: A Guide to Effective Lobbying, co-hosted by Thomas Pålsson from Aspekta our Swedish partner in Public Relations Global Network This seminar allows me to share tips and advices about effective lobbying strategies designed to build long-term relationships, establish credibility, and contribute meaningfully to policy outcomes... Key Takeaways: ➡Get Involved Early: EU processes are structured to include stakeholders input at all stages. Ident ifying critical issues early gives you a strategic edge and enables more proactive engagement, allowing your input to shape rather than react to legislation. ➡Build Relationships, Not Transactions: Effective lobbying is rooted in building lasting relationships rather than one-off exchanges. Providing reliable, data-backed information and becoming a credible source for policymakers can make your voice a go-to during decision-making. ➡Craft Persuasive Messaging: Articulating your message clearly and persuasively—framing it around shared interests and EU goals—resonates more strongly and positions your organization as a constructive player in the policy landscape. A big thank you to Sara Lindblad for the invitation—this seminar truly underscored the importance of early, active, and strategic engagement in EU policymaking. and of course it is all about being passionated about what you do !

The Romanian Public Relations Association (ARRP) has elected a new Board of Directors through direct and secret voting. The new management team, made up of professionals in Public Relations and Public Affairs from agencies and companies, is bringing forth an ambitious action plan aimed at increasing the association’s relevance both domestically and internationally, and significantly contributing to the development of Romania’s communication industry. BR sat down with the ARRP’s new President Viorica Rosca to gain insight into her plans for the association. https://lnkd.in/dY7ZW9a5

In the ever changing information ecosystem, a conversation on ethics, trust and authenticity of information is timely and United Nations Global Principles for Information Integrity highly relevant. Glad to have been part of this very insightful discussion. Public Relations Society of Kenya (PRSK)

2024 has already been a year of turmoil, flux and transition; but what does that mean for policy and public affairs professionals who are at the coalface of this changing environment? Take a look at our blog to find out the latest in-demand skills and learn how policy and public affairs specialists can advance their careers https://lnkd.in/dEPyjMG5

More moving and shaking at Crowell & Moring International on the health and trade policy fronts. I continue to be grateful to have such deep expertise on which we can rely when digital policy intersects with these important pillars of our global economy. #CollaborationPowersSuccess