Natalia Velandia’s Post

View profile for Natalia Velandia, graphic

|Ex-adidas | Ex-Reebok | Marketing Manager l Brand Marketing | Athleisure l Fashion l Retail l Sports l Technology l

✨When Storytelling Meets Hospitality: Hilton and Universal’s Wicked Collaboration ✨ The ‘Stay Like’ Wicked suite at New York Hilton Midtown is a brilliant example of how storytelling can transform customer experiences. Designed to celebrate the release of Wicked in theaters this November, the suite immerses guests in the magic of Oz with stunning decor inspired by Elphaba and Glinda’s worlds, exclusive themed cocktails, mystical breakfast deliveries, and memorable takeaways like Wicked-inspired merchandise and movie tickets. What makes this collaboration stand out is: 1. Enchantment of a global cinematic event with Hilton’s signature hospitality. 2. Allignment with the holiday season—a peak time for travel and shared experiences. 3. The power of strategic partnerships and immersive marketing to build emotional connections with audiences. This is why creativity, cultural relevance, and attention to detail matter in global marketing. When brands go beyond the expected, they don’t just tell a story—they create unforgettable moments. #GlobalMarketing #StorytellingInMarketing #CustomerExperience #StrategicPartnerships #HospitalityMarketing #Wicked #HiltonExperience

View organization page for Hilton, graphic

2,192,072 followers

Experience the magic of Oz! Inspired by Universal Pictures’ release of Wicked in theaters now, New York Hilton Midtown's immersive experience is bringing the magic to life and transporting guests into the world of Elphaba and Glinda. Complete with custom amenities and thoughtful décor, this enchanting suite transforms each stay into an unforgettable Ozian experience that will have guests dancing through life. Read more about this magical collaboration: https://lnkd.in/eAfxqx3v

To view or add a comment, sign in

Explore topics