One of the most profound case studies I’ve had to do during business management studies was on corporate social responsibility and the many weeks spent poring over it highlighted for me the critical role companies play in giving back to the society that supports their success. As businesses thrive and profit, they have a responsibility to contribute positively to the communities they serve. It is more than just financial contributions; it's a reflection of a company’s values and commitment to making a positive impact on society. It's about being a responsible corporate citizen, and showing that your business is about more than just profits—it's about people, the community, the society and the planet too. In today’s business landscape, where consumers and employees lean towards purpose-driven organisations, integrating philanthropy into a brand’s value proposition isn't just a nice-to-have; it really should be a must-have. Whether it's through financial donations, volunteer programs, or sustainable practices, every effort counts toward building a better future.
Who are Australia's largest corporate givers? The top 50 corporate givers in Australia contributed close to $1.5 billion to the nation’s community in 2023, thanks to large donations from companies like BHP, Coles Group, Rio Tinto and Woolworths Group. But the data also tells another story: that companies in the private sector, like Atlassian, Canva and Who Gives A Crap, are building philanthropy into their brand’s value proposition. 📌 FULL REPORT: https://lnkd.in/gDHYGWG4
