National Institute for Social Media’s Post

Of course, we all know the importance of engaging with our audience online. But, do you have a system in place for managing comments? Whether you are facing great reviews, negative comments, or questions from your audience, your goal should be to continue two-way conversations and address issues quickly. You can choose what tone you take online, whether it’s snarky, constructive, or humorous (there’s room for any attitude, depending on your situation). However, the most important part is engaging directly with your audience in a way that elevates your brand. Audience engagement is an important part of all six of our content domains, so check out our exam materials to see how it relates to your social media strategy: https://buff.ly/3ag7SFT #Engagement #CommunityManagement

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