📣 NEW CASE: We’re thrilled to announce the crunchiest collaboration yet with Calvé! 📣 Peanut butter is already a Dutch favorite, and now Calvé has challenged us to show Belgians why it’s the healthier choice! 🥜 To reach a wide audience, we focused on three key audiences: parents, nutritionists, and athletes. First, mom and dad influencers showed how to create nutritious lunch boxes. Second, top nutritionists like Healthy Habits, Be Fit Be Awesome by Laura, and Esra Celik highlighted the health benefits of peanut butter. Finally, athletes Bashir Abdi and John Heymans shared "day in the life" vlogs to demonstrate how energizing and versatile peanut butter can be for sports enthusiasts. 💯 Client: Unilever Creative Director: Zoe van Gastel Creative Team: Jamie Mutsaerts en Sander Debue Campaign Manager: Nieke Mae Nevelsteen Account Manager: Valérie De Feyter #CalvéBelgium #Peanutbutter
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Talk about an earworm!
7 Days, 7 Ways with Spekko Rice! 🍚 We are thrilled to announce the success of the social media campaign, "7 Days, 7 Ways," executed with passion & creativity by MullenLowe, PHD, Kobie Richards and the amazing team at Spekko PepsiCo South Africa. 💪 Throughout this campaign, we showcased the incredible versatility of Spekko Rice, inspiring our audience with unique and delicious recipes every day of the week. From Monday's mouth-watering meals to Sunday's sumptuous dishes, each post was a testament to our commitment to culinary excellence and engaging content. A huge thank you to everyone who followed along, liked, shared, and cooked with us! Your support and enthusiasm made this campaign a resounding success. 😊 Stay tuned for more exciting projects and campaigns from MullenLowe and Spekko PepsiCo South Africa. We can't wait to continue sharing our journey with you. 👀 Jonita Coetzee Cuff, Nokuthula Jabulile Mjaji, Neo Gwala, Zara Katovsky, Sinegugu Ngwenya, Reabetswe Masilo, Tarryn Peirone, Jeanine Gomes, Jenny Glazier, Kobie Richards.
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Craft Accurate Recipes Your Followers Can Trust with Food Processor In wellness, trust is everything, and when it comes to building trust with your fitness-focused audience, it often starts with the recipes you share. Trustwell's Food Processor empowers your expertise by giving you the tools to create recipes your followers can cook up with confidence, because we're as serious about nutrition as you are. Deliver the trustworthy content your followers have come to expect with a solution food professionals have trusted for decades: 💯 Ensure nutritional accuracy in your recipe creation 👀 Build trust with your fitness-minded followers 💪 Boost brand credibility with consistent, reliable food information Ready to inspire confidence, and watch your brand thrive? Add Food Processor to your cart here: https://hubs.ly/Q02WkLQn0 #Fitness #Influencer #RecipeCreation #NutritionAccuracy #BrandReputation #AudienceEngagement #Trustwell #FoodProcessor
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The differences between a Gen X mother and a Gen Z child are remarkable. Growing up there was never much discussion about food and it was seen more as fuel than anything else. Now there are a vast array of ingredients and access to millions of recipes and food influencers talking directly to kids and encouraging an expansive and adventurous relationship with food - we can see the impact on FMCG brands too. Those that can speak to both parents and kids will thrive - especially if they can get kids to eat nutritious and parent- pleasing menus on a budget…#insights #food #newrecipes #fmcg https://lnkd.in/efcDV_tA
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Elevate your brand’s flavor with a standout social media banner! 🍽️ Let's create visuals that make your food irresistible and your audience hungry for more. Contact me to spice up your social media presence! #foodbanner #socialmediapost #hasnahenamuntarinmim #food #socialmediabanner #foodpostbanner
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In the spirit of Christmas 🎄, I thought I’d highlight a holiday campaign I really liked. Oatly decided to updaye Santa’s Christmas Eve Milk-and-Cookies tradition with their milk. Why not? The brand’s festive campaign swaps traditional milk and cookies for oat milk and croquembouche. Featuring a taste test with 31 professional Santas—96.7% of whom preferred oat milk—the campaign showcases its results in a playful 60-second video airing on social media and in theaters. Complemented by witty out-of-home ads, Oatly’s “Update Milk” platform reimagines holiday traditions with a plant-based twist. This campaign also included several influencer executions as well. In fact, that’s how I originally saw it was on social media not in the theater or CTV. Next year is the year of the creator. It’s time for all marketers to take a look at their campaigns and infuse influencer into those executions. I’d argue (and always have) that starting with social at the center will lead to the best ideas that connect with people in natural and authentic ways. So, whether Santa likes Oat Milk or Milk from a Cow, I don’t know but I do know if you’re not doing influencer in 2025, you’re not getting it right. #marketing #happyholidays #influencer #creator #creatoreconomy
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
marketingdive.com
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💡 Reaching the Right Audience for Your Alcohol Brand Most publishers restrict alcohol ads, leaving advertisers struggling to find scalable inventory. If you can’t access the right environments, how can you grow your brand effectively? 🔗 See > https://lnkd.in/gtHEZHyA At Gourmet Ads, we’ve built premium, scalable solutions for alcohol advertisers. Our contextual targeting spans champagne, wines, beers, spirits, and cocktails—ensuring your ads resonate with engaged, high-intent audiences. ✨ Key Benefits: 🍷 Reach wine collectors, cocktail enthusiasts, and health-conscious shoppers. 🍺 Target niche audiences like wine tourists exploring regions like Bordeaux or Napa Valley. 🍸 Strategically place ads across lifestyle, travel, and health platforms. Whether your focus is on fine wine or craft beer, we ensure your brand aligns with relevant content, growing your campaigns without compromising reach or quality. 📈 Ready to scale your alcohol marketing strategy? Let’s connect. 📥 Download our Media Kit 🔗 https://lnkd.in/gzTcJnh6 #alcoholadvertising #programmaticadvertising #beermarketing #digitaladvertising #contextualtargeting
Alcohol Targeting / Alcohol Advertising Strategies - Scalable Solutions for Reaching Your Audience
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💭 Reaching Your Audience in Alcohol Advertising With restrictions limiting inventory, connecting with the right audience can be tough. Gourmet Ads’ contextual targeting helps alcohol brands reach high-intent audiences, wine lovers, beer enthusiasts, and more, while keeping campaigns scalable and effective. 🍷🍺 🔗 Learn more: https://lnkd.in/gtHEZHyA 📥 Media Kit: https://lnkd.in/gzTcJnh6 #alcoholadvertising #programmaticadvertising #digitaladvertising #contextualtargeting
💡 Reaching the Right Audience for Your Alcohol Brand Most publishers restrict alcohol ads, leaving advertisers struggling to find scalable inventory. If you can’t access the right environments, how can you grow your brand effectively? 🔗 See > https://lnkd.in/gtHEZHyA At Gourmet Ads, we’ve built premium, scalable solutions for alcohol advertisers. Our contextual targeting spans champagne, wines, beers, spirits, and cocktails—ensuring your ads resonate with engaged, high-intent audiences. ✨ Key Benefits: 🍷 Reach wine collectors, cocktail enthusiasts, and health-conscious shoppers. 🍺 Target niche audiences like wine tourists exploring regions like Bordeaux or Napa Valley. 🍸 Strategically place ads across lifestyle, travel, and health platforms. Whether your focus is on fine wine or craft beer, we ensure your brand aligns with relevant content, growing your campaigns without compromising reach or quality. 📈 Ready to scale your alcohol marketing strategy? Let’s connect. 📥 Download our Media Kit 🔗 https://lnkd.in/gzTcJnh6 #alcoholadvertising #programmaticadvertising #beermarketing #digitaladvertising #contextualtargeting
Alcohol Targeting / Alcohol Advertising Strategies - Scalable Solutions for Reaching Your Audience
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The food industry is evolving faster than ever! Our latest weekly roundup blog dives into: 🍴 The rise of food influencers over traditional critics 🕰️ Functional foods and their role in reversing biological age 🛒 The private label boom in 2025 🥗 Catering’s big comeback 🤝 The HERO service model transforming restaurant operations Explore the trends shaping the future of food and discover what they mean for brands, manufacturers, and operators alike. Don’t miss out—read now! https://bit.ly/40N1XWn #OmnivoreAgency #FunctionalFoods #RestaurantInnovation #PrivateLabel #Catering #HEROModel
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The food and beverage industry is buzzing with exciting trends driven by social media! 📊 Key Insights: Viral Impact: We observed a 17% increase in restaurant traffic following successful TikTok challenges, showcasing the power of social media in driving footfall. 📲Social Conversations: Our analysis tracked over 2.4 million conversations about food and beverages, revealing a 32% rise in discussions around plant-based and vegan cuisine. #️⃣Hashtag Power: Top hashtags like #Foodie, #FoodPorn, and #FoodBlogger generated over 18 billion impressions, highlighting the extensive reach of food-related content. ✨Brand Mentions: Fast-food giants like McDonald's and KFC saw a 12% increase in brand mentions, while plant-based brands like Beyond Meat experienced a remarkable 40% surge in positive sentiment online. 🤝Influencer Partnerships: Food delivery services are increasingly collaborating with influencers to create exclusive deals, tapping into the growing trend of influencer marketing projected to grow by 42% by 2024. As we continue to navigate this dynamic landscape, leveraging social listening tools can provide invaluable insights into consumer preferences and behaviors, helping brands thrive in the competitive food and beverage market! 🍽️✨ #FoodAndBeverage #SocialListening #FoodTrends #DigitalMarketing
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Proud to be part of consistent movement of Upfield Indonesia's commitment to increase public awareness about the importance of Omega 3 & 6 with #tambahkanBlueBand campaign Press Conference. This event was not only focus on the campaign itself but also to share about the research collaboration between Upfield & IPB University which proven the result of deficiency of this essential fats are still consinstently there since 2016 until 2024. A 2016 study highlighted that 8 out of 10 Indonesian children consumed less Omega 3 than the minimum recommended levels, and 3 out of 10 were also deficient in Omega 6. While at the recent research confirmed these findings, revealing similar trends among school children in Bogor as the subjects. The study evaluate the "Gerakan Sarapan Bergizi Berprestasi (GESIT)" intervention, which measure the impact of nutrition education and school breakfast programs on children's nutritional knowledge, habits, intake, and academic performance held in Bogor by Prof. Dr. Ir. Dodik Briawan, MCN from Department of Community Nutrition, FEMA-IPB University and his researcher team (thank you so much Prof Dodik & team for the continuous build & support!). The updated research revealed that 74.4% of children had inadequate omega-3 (ALA) intake, and 55.4% had inadequate omega-6 intake. The study also showed a significant increase in nutritional knowledge among children, particularly in the EduBreakfast group, where 69% of the children scored higher at the end of the study. Additionally, omega-3 and omega-6 intakes during breakfast increased significantly in the EduBreakfast group, although the daily adequacy of these nutrients did not increase substantially, with only a 12.5% and 14% increase, respectively, in children with adequate daily intake of omega-3 and omega-6. These findings highlight the urgent need for greater awareness and education on the importance of Omega 3 & 6 in children's diets. These study results, shared during this press conference, are preliminary findings from the intervention study. More detailed findings will be published in a scientific article later this year. And I want to say thank so much for the leadership of global nutrition team to make this research collaboration happenned, kuddos Anne Linde Hagendoorn Annisa Leialohilani & @emily schonigh
Last Thursday we held #TambahkanBlueBand Press Conference attended by Media Partners, Influencers & Celebrity, Nutritionist Practioner, Chef and our Ibu Hebat BlueBand Community. The goal of this event is to continue our effort building awareness for moms on the importance of watch out balance nutrition, especially Omega 3 in every kid meals. The campaign have been running for 3 months now (both digital & in store) and we heard a lot of positive feedback. We hope with adding one tbs of BlueBand can make difference in moms cooking occasion (enhance the taste, better nutrition) Best team ever!💛 Bernando Pardamean Metta Marchela Taslim Yulaika Widhiastuti Ade Savitri
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Senior Brand Manager Cooking Aids Benelux
3mo🥜🥜🥜