Native Nation’s Post

More Than a Hashtag: our very own Margot’s top tips on Influencer partnerships 📝 Excited to share a Flanders DC article featuring our digital coordinator, Margot Vansteenkiste, along with other industry leaders, each offering their #insights on what truly works in influencer collaborations. One of Margot’s key takeaways? #Authenticity is everything. She highlights, “Influencers who genuinely connect with your brand values are more than promoters—they’re ambassadors who bring your story to life." Margot’s advice perfectly aligns with LolaLiza’s mission to empower every woman to express herself and feel her best through genuine, resonant #connections. Dive into the full article for Margot’s insights and valuable tips from other industry experts! 👇 https://lnkd.in/ezfXGSgj #influencermarketing #authenticconnections #brandpartnerships

Hey, have you heard the latest news? 🌟 There's a new certification program designed specifically for influencers in the Netherlands! 🇳🇱 It's a comprehensive e-learning experience covering all the ins and outs of advertising rules. While the Influencer Certificate isn't mandatory yet for collaborations, we're aware that companies are taking it more seriously. That's why all our creators have obtained this certification. 🎓 So when you collaborate with one of our creators, you can trust that they're not only talented but also fully informed about the rules and guidelines. ✨ Want to learn more? Check out this quick explanation: https://lnkd.in/eiGFRJnt #InfluencerCertification

great insight in influencer marketing

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While this isn't directly related to Indonesia, it’s too creative not to share! Louis Vuitton has transformed its Manhattan flagship store into a massive stack of luggage, and it’s catching eyes worldwide. The display is stunning, memorable, and sure to make waves across social media, especially on TikTok. This free publicity is a masterstroke. From influencers to major news outlets around the world—including here in Indonesia—everyone is talking about it. It’s a perfect example of how a bold visual can generate endless content, global attention, and viral reach. If I could break down why this is genius marketing, here are the three big reasons: 1️⃣ Visual Impact: This display isn’t just a typical store setup; it’s a spectacle that people want to photograph, record, and share. 2️⃣ Organic Social Reach: Without paying for ads or media placements, Louis Vuitton’s display is driving free exposure. Influencers, tourists, locals, and media outlets from all around the world 3️⃣ Trend Creation: This display isn't just following trends; it’s setting one. By creating something so unique and visually impressive. I wouldn’t be surprised if big brands follow LV’s lead in the near future, converting their flagship stores into more creative spaces. What are your thoughts on this brilliant marketing tactic? 🤔

The Netherlands 🇳🇱 have now their certification for Creators 👏 In a nutshell, this "Certified by influencerregels.com" initiative will allow influencers and creators to demonstrate their awareness of all laws and regulations regarding #InfluencerMarketing. This initiative (I guess inspired by the French ARPP - Autorité de Régulation Professionnelle de la Publicité "Certificate of Responsible Influence") is structured this way: - An e-learning cession for the creator (and not for the agent :) - An online exam (50€) - Regular audits (to ensure application) What makes it really relevant is that it's supported by major market players: 🤜 Advertisers will work exclusively with certified influencers L'Oréal ( 👋 Marc Duquesnoy thanks for sharing the news), Unilever, The Coca-Cola Company, The HEINEKEN Company, TUI, McDonald's, Kruidvat, VTech or Nestlé. 💪 Agencies will encourage their influencers and clients to obtain the certificate Storyboard | Strategic Influencer Agency, A Million Faces, For You Agency, Chapter Icons, Going Places Management & Producties, OnSocial, etc. I've looked at some (Kolsquare) data in the Netherlands, and it's significant 💪 : - 25k influencers on #Instagram (with >20% of their audience locally) - 19k influencers on #TikTok - Most quoted brand by creators in NL in 2023: ZARA SA (1098 KOLs), H&M (1064), and LOAVIES ® OFFICIAL (862) And there are tons of inspiring B2C brands (and European head offices)! It seems that 340 creators are already certified, which is a good start. I'm convinced that this movement, as it did in France, will promote a more transparent and professional IM sector, that not only flourishes but that is also more responsible 🌱. 👏 Congrats to all participants, especially the project initiators DDMA, bvA netwerk van merkleiders, and Stichting Reclame Code ! According to you, which country will be next? Spain? Germany? UK? Italy? Learn more here 👉 https://lnkd.in/eMhUzbzm PS: The certification is free until August 31, 2024, so if you are a KOL in the Netherlands, hurry up !

Creating a strong film marketing strategy is more than just getting the message out; it's about sparking a movement. One common approach centers on traditional media—trailers and billboards that can capture attention but often feel underwhelming in today's digital world. Although these methods can yield results, they come with limitations like high costs and narrow reach. An alternative mindset is embracing the power of social media. Engaging influencers and leveraging platforms like TikTok or Instagram can enhance visibility and drive buzz. The connection with younger audiences through creative campaigns is undeniable, and the potential for virality is exhilarating. However, relying solely on these platforms risks drowning in a sea of content noise and fleeting moments. What if we find a middle ground? Combining traditional and digital strategies can create a comprehensive approach that captivates both nostalgic audiences and digitally savvy viewers. Start with effective visuals and traditional placements while infusing fresh content to engage online. To apply this, create a teaser that builds excitement through traditional outlets, then use social media to deepen engagement—behind-the-scenes looks, interactive content, or influencer collaborations. This blend honors the heritage of film promotion while embracing the future, inviting everyone to embark on this cinematic adventure together! 🎬✨ #FilmMarketing #CinematicAdventure #SocialMediaStrategy #Innovation #CulturalPhenomenon

With all the controversy being sparked around the flock of influencers at Cannes, here are my tidbits from a PR perspective. This year's Cannes Film Festival has lost its prestigious value in my eyes and it's not entirely their fault. The festival is a celebration of cinema. A place where icons meet, review, and appreciate. Of course, fashion plays a role in it but it was never the primary goal. The festival felt like modern Instagram where everything is business. Nothing is authentic. In my opinion, a lot of the downgrade can be because of Brut and its meticulous marketing of influencers on the red carpet. While it is an achievement that these influencers have earned enough to buy a ticket and live their red carpet moment, the "I can't believe I've had the honor" story is misleading. It was all good when there were panel discussions were happening and when these influencers were actually adding value to conversations at certain events that were a part of Cannes that seemed like a good representation of Indian creators. But on another note, the red carpet value should have been taken care of. Naseeruddin Shah and Ratna Pathak do not share the same stature as RJ Karishma or Ankush Bahunga and that should have been maintained. I shared my thoughts with Akul Chamria yesterday on dressing influencers at Cannes wherein I mentioned how a ready-to-wear brand fits the dressing of a creator as it serves a wider, approachable, and relatable audience. It comes under affordable luxury and also has a young approach to it. That's exactly what the purpose of content creators was as well. To be relatable and approachable. If they're aiming to be couture then they can't be stuck to selling their "I'm one of you" story because no budding content creator has lakhs to spend to walk a red carpet. Nancy had her story and she made sure she made a statement which did get widely appreciated. The others, well we all can see how the audience is responding to it. It's like buying your way through Forbes honestly. We aren't fools. To conclude, I think this festival was a great case study to understand the difference between PR (Earned media) and Advertising (Paid media).

Every brand and marketer leading influencer marketing and social media programs can learn from what happened to CHANEL store in Chicago. Sometimes it's best to keep your mouth (and social yap yap) shut and see how things turn out. When faced with a crisis, breathe! I actually think CHANEL not responding may be a good move. However, part of me hopes that behind the scenes they are doing something to address this in a creative way, maybe working with Frankel? Regardless if they are planning to do something with Frankel or not, they are associated with her now. What are your thoughts? What would you do? #influencermarketing #pr #socialmediamarketing #brandreputation

For years, the world of beauty marketing has revolved around the carefully curated images of influencers and celebrities 💄 But let's face it, influencer fatigue is real. A 2023 report by Edelman found that 63% of consumers say they trust influencers less than they did a year ago. This shift in consumer behavior demands innovation, and Maybelline is answering the call. 👀 Maybelline's now marketing bets on CGI visuals, presenting a refreshingly unique and engaging approach. While their average Instagram posts garner around 300,000 views, their CGI-infused content has witnessed a significant uptick in audience engagement. CGI removes the limitations of traditional photography, allowing for the creation of fantastical makeup looks that push boundaries and inspire consumers. As the beauty landscape evolves, so must marketing strategies. 🤔 Are you ready to step out of the box?