NBCU Advertising & Partnerships’ Post

"🏁 Ignite Your Brand's Potential with Events-O-Pedia 🚀 Ready to take your brand to the fast lane? At Events-O-Pedia, we're all about adrenaline-fueled adventures and unforgettable experiences! 🏎️💨 Whether it's high-octane events, immersive activations, or dynamic partnerships, we've got the horsepower to drive your brand to victory! 🏆 Let's hit the gas and make some memories together! 🔥 #Motorsports #ExperientialMarketing #AgencyLife"

With another summer blockbuster season upon us, we’re being treated to a host of fantastic brand partnerships across numerous categories and industries.   For brands looking to be culturally relevant by aligning with the movie passion point, it’s worth noting that most brands activate around a movie release rather than by being product placed in the movie.   For example:   - Deadpool doesn’t eat Cholula hot sauce in Deadpool & Wolverine - Gru and his minions don’t eat Hippeas in Despicable Me 4 - Dune’s Paul Atreides didn’t ride around the sand dunes in a Nio car - And no, Barbie didn’t stay in an Airbnb   It’s perhaps an understandable preconception of brands not familiar with the film industry and its marketing efforts to assume ‘partnership’ has to mean product placement.   I’m not saying that product placement doesn’t have an important role to play for brands wishing to drive awareness at scale. But product placement is not a prerequisite for ‘back end’ partnership marketing activations, which can help brands successfully: - Reach existing and new audiences - Communicate features, benefits and values through the storytelling power of movie characters - Reward audiences and fans with themed movie prizes and incentives - Be part of the buzz surrounding a cultural moment   Brands don’t have to be product placed in order to create effective movie partnerships, while product placed brands aren’t always obliged to activate their placement with a movie themed campaign.   So, the next time your brand is approached to partner with a movie, please don’t just assume it’s about product placement. If it’s a back end partnership opportunity, consider how the movie’s themes, characters, positioning and audience might support you in achieving your brand objectives.   With the likes of Bridget Jones: Mad about the Boy, a new Jurassic World movie, Wicked, and a live action How To Train Your Dragon all hitting cinemas in the next 18 months, there’s so much opportunity for brands to be at the very heart of the conversation – without being at the heart of the movie itself.   #MoviePartnerships #FilmPartnerships #Brands #Culture #ProductPlacement

What are the next generation of innovative brand partnerships for sports and entertainment events? In a world where live events are more immersive than ever, here are three ideas to elevate brand partnerships: ⇒ Pop-Up Flavor Rooms: Imagine giving fans an immersive experience by doing an event where they can choose what room they will enter to experience different flavors of a CPG product. They are allowing consumers to get passionate about their favorite foods or products. Each room can be themed around the experience in question and participants could pick up samples of their snacks. ⇒ Augmented Reality Seat Upgrades: Fans at the event can participate in real-time AR contests to win instant seat upgrades, merchandise, or exclusive experiences. This enhances fan engagement and offers brands a unique way to connect and create buzz. ⇒ Sustainability Challenges: Partner with eco-conscious brands to integrate sustainability challenges into live events. Whether it's a pledge to reduce waste for rewards or an interactive game that educates fans on sustainability, it's a win-win for the planet and brand visibility. I believe in pushing the boundaries of what's possible in live sports and entertainment partnerships. What innovative ideas do you think could change the game? #linkedinsports #brandpartnerships #immersiveexperiences

How many times have you attended an event or brand activation and speculated about how it came to be or what makes it so effective and immersive? I often find myself doing just that, speculating. Luckily Paradise and Stephen Hammond-Parker have provided us a peak behind the curtain to discover the secrets behind making brand partnerships successful at the highest level. So to be given the opportunity to learn exactly how these things happen beyond the classroom is incredible. As a recent branding graduate myself, these types of interviews provide unparalleled insights into how the content we are taught in university can translate into creating brand experiences in the real world. Watch the full interview here: https://lnkd.in/e9_k9xrh Interview Credit: Paradise and Stephen Hammond-Parker Did you attend Boomtown Festival? and if so, what brand partnerships did you find the most impressive or memorable? #branding #news #brands #brandstrategy #brandidentity #brandactivation #festivals #brandpartnerships #allaboutbranding

The secret to The Walt Disney Company’s sustained success is that they build franchise IP, not brands, with a whole flywheel of monetisation opportunities that come with it. Movies, licensing, parks, etc. That’s why I love this move from LVMH into content, and from brand to IP. It has the potential to be transformative. https://lnkd.in/e4Qh_Q8U

As always, the power of experiential brings forward some of the most creative, engaging, and immersive marketing that can be found across all aspects of the advertising industry. My friend Kait Shea at Event Marketer did a nice recap of the activations at the San Diego Comic-Con International Once again, Nostalgia is one of the most important and super prevalent emotions evoked by these activations. From IP integrations to multi-sensory interactions - the emotion is closely tied to bringing the consumer to brand loyalty and excitement. Catering to the diverse interests of Comic-Con attendees doesn't have to be difficult. From both agencies and brands alike, the collaboration and potential to be genuine and create hands-on participation will always remain true in our industry. Take a look at them below! #experiential #events #comiccon #SDCC #experience #marketing #advertising #design #strategy #experientialmarketing #experientialdesign #eventmarketing #engagementmarketing #art #immersive #multisensory https://lnkd.in/gKK2dBnP

Although Halloween was a week ago, here is a fun little walk thru of the History of Halloween Experiential Activations capped off with some of this past seasons best! Halloween experiential activations have evolved from simple store displays in the early 1900s to immersive, high-production experiences today. The 1960s saw the rise of haunted houses, later popularized by theme parks like Knott's Berry Farm and Universal Studios, which set a standard for Halloween-themed events. By the 1990s, brands were actively sponsoring haunted attractions and Halloween festivals, and the 2000s brought interactive, social media-friendly experiences like horror-themed escape rooms and Instagrammable pop-ups. In the 2010s, digital campaigns and immersive tech like AR and VR became central, with COVID-19 prompting hybrid experiences. Now, Halloween activations are rich, multi-sensory events, blending physical and digital elements to create memorable, shareable moments.

🚀 Exciting News from Breakthrough Productions! 🚀 Discover the transformative power of pop-up stores and how they're redefining brand engagement in our latest blog. From creating immersive experiences to crafting unforgettable moments, learn how temporary retail can leave a lasting impact on your brand's journey. ✨ Dive into success stories from giants like Jack Daniels and AWAY, and see how we're leading the charge in experiential marketing. Ready to elevate your brand experience? Let's pop up to the challenge together!

An example of A.I. However, when done correctly, can spark a does of inspiration and creativity. Imagining the basketball court illuminated and designed for an even more immersive environment is something that can be achieved for different sport activations. Innovation and ideation are both important attributes to a true experiential marketing process and execution.

Bringing the brand to life. Sometimes you've got to think outside the box (or the basket in this case) and often you need someone outside of the business to give it a little extra boost to get the maximum input and get the campaign just right. We headed to The Goodwood Group Revival this weekend which takes you back in time with cars, fashion and the overall nostalgic and immersive experience throughout every touch point. Highlights included... ⭐ Drive-in cinema with vintage cars all lined up to watch The Greatest Showman - great job Sky Cinema. ⭐ Kuoni UK's Hot Air Balloon basket where you could enter to win a holiday and also have a candid pic for your social. Awesome experiential set-up by Collaborate & Lucy Bairner. ⭐ Dancing to old songs with the kids/the Ferris wheel ride (not sure on the legal speed but it felt very fast). So how do you think and plan for entering other markets for your brand to deliver an experiential or interactive campaign to bring in new customers? #Experiential #Marketing #Events #Goodwood #GoodwoodRevival