For “SNL’s” 50th season, NBCUniversal has partnered with Allstate to bring the entertaining chaos of Please Don’t Destroy into a custom spot with Allstate’s Mayhem. Allstate’s custom spot premiered during a commercial break in “SNL's” November 16th show and features the comedy trio nervously attempting to parallel park in front of an intimidating group of 8th grade boys, including Mayhem, and while struggling to focus, create their own “moment of Mayhem.” “Spanning five decades of culturally relevant and unique IP, 'Saturday Night Live' offers brands a platform for authentic alignment unlike any other. For the 50th season, we wanted to find brands who would lean into humor and trust the power of the show, and Allstate did just that," said Kimberly Francella-Faver, SVP, Brand Partnerships, NBCUniversal Advertising & Partnerships. “Please Don’t Destroy and Allstate’s Mayhem character not only complement one another comedically, but also stylistically as they both thrive in unpredictable environments. This combination was the perfect opportunity for dynamic storytelling that brings out the best of both worlds while remaining true to the show’s distinct creative spirit.” Watch the spot here: https://bit.ly/3Ohi3QT. Read the exclusive in Collider here: https://bit.ly/3AE8sk3
