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Hi Folks, This article is a first step towards educating consumers on selecting the right pair of spectacle lenses. If you find it useful, please share it with your contacts. Access the article on - https://lnkd.in/dH_UcanX

I have to admit to you, I was more surprised than almost anyone I know... Last week I came out of dinner to find I was named to the Broadway Women's Fund 2024 Women to Watch on Broadway list. Primarily for my work creating live Broadway experiences for digital audiences. I'm deeply honored, as their premise is to make visible a more diverse pipeline of humans to invest in. I also think it's a really neat time to have made this list - we've seen a nearly 300% increase in inquiries about theatrical livestreams over last year and it's still Q1! There's definitely more discussion around this in our industry, the market reports show big growth on live streaming YoY and there's even a Newsweek opinion piece on the idea today (I'll drop the link in the comments). After eleven years creating theatrical live broadcasts and streams, over three years creatively planning and budgeting Broadway livestream proposals and this past year taking every opportunity I could get to talk to theatre owners, licensing house CEOs, General Managers, Union and Guild members, Producers, Artistic Directors, Agents - all the folks live streaming will impact - here are the takeaways I hope you have as this discussion continues: 🏋🏽♀️ Live streaming theatre and theatrical events is possible (and profitable!) 🥇 Opening up access to a digital adaptation of the magical feeling we get in the theatre DOES translate to more/new in-person seats sold 💡 Simulcasts of commercial Broadway shows are wildly complicated, for some very good reasons that protect all the artists involved in a Broadway show and their IP. I personally think standardizing that protection for a new medium is going to be the key here and support for that is one of the primary things we're building for 🎯 There's an incredible amount of information and guidance in the data that *live* digital experiences yield - and heads up, the audience informing that data look an awful lot like the folks we are trying to get into IRL theatres around the country. It's going to be an exciting year ahead and I'm awfully proud to be forging new pathways along with the other women on this list!

Very good insight! I agree, the landscape is shifting. Adapt or die. As a TV and movie production company we can align with the streaming platforms, and with half a dozen companies reach HALF of the entire world's population. By doing so we can also control our own destiny and costs. That is alluring. The media distribution marketplace will dramatically change in the next 36 months. Is there a place for cinema, theatres, streaming, and other alternative delivery methods to co-exist? Time will tell, we all adapt, we all evolve, that is the nature of business. Here is a prelude of things to come...

I’m thrilled to share exciting new research No Guarantees has commissioned in partnership with leading trends and generation research firm Culture Co-Op. The report explores what Gen Z and Millennials think about Broadway, examines the reasons they aren’t showing up, and suggests strategic steps the industry can take to cultivate new, engaged audiences. The research shows that Gen Z and Millennials’ lack of Broadway attendance is not due to details like a particular show’s cast, subject matter, or number of awards it has received. Instead, it’s a handful of deep misconceptions about Broadway itself, like confusion about ticket prices, the number of shows playing at any given time, access to tickets, and who Broadway is even meant for. The great news for Broadway is that while Gen Z & Millennials may not know much about individual shows or what’s happening in the theater industry, the Broadway brand remains extraordinarily strong. They are curious about us, and 91% even reported being more interested in Broadway simply by taking the survey! They’re ready to be brought into the fold. This gives all of us the ability to appeal to the existing interest of new, young audiences and develop a modern, actionable strategy to make it happen - to meet people where they really are. There’s so much to dive into so please check out the full report, which you can download at noguarantees.com. Please feel free to reach out with any questions, comments, or ideas!

We love seeing this research being commissioned by the wonderful folx over at No Guarantees! Making sure that we know how to reach and speak to Millennial and Gen Z theater-goers is such a necessary piece of the puzzle to building a more expansive, inclusive, and sustainable future model for theater everywhere. A couple of points we found particularly interesting: 1. Gen Z and Millennials lack an awareness of the titles currently on Broadway. While this isn't the largest surprise, what was particularly shocking was that "In total, young people were more aware of shows that never existed than some of the most celebrated, award-winning productions, like Kimberly* Akimbo and Hadestown." 2. It is inspiring to hear that “85% agree, ‘Live entertainment is a place for me to unplug and tune into IRL’ and 83% say a big benefit of live events is socializing with friends…” Live events is still known to all as a useful community building tool, even to the next generation. We come away curious to know Gen Z and Millennials perspective on theater as a larger market in addition to Broadway. Do young people know more about touring productions in their areas? Regional theater? Community? What are the productions they are aware of at all, if any? Theater has an ability to specifically address the feelings of isolation and loneliness reported about in our youth population through creative expression and community. On top of that, the next generation of theater-makers are going to be culture definers, something with economic and market-defining potential. The most important question for us at Spectra is: how can we best meet them in the spaces that they occupy as digital natives?

Just before stepping into the advertising industry, I received invaluable piece of advice: "While you're venturing into advertising, don't limit yourself to just observing ads. Immerse yourself in diverse experiences - attend theater performances, listen to new artists, go to concerts, and nurture your inner creative child." Your mind has the power to combine experiences and ideas. With this in mind, do yourself a favor and click on the following link: https://lnkd.in/em7mUgnq

🎭 You are cordially invited to join me in the Broadway spotlight!🌟 Broadway became one of the first streets in the U.S. to be lit with electric lights. That's where the nickname "The Great White Way" comes from---the millions of lights on theater marquees that lit up the night sky. I am PROUD to be a veteran Broadway performer. It is, hands down, the most captivating, dynamic and transformative space I've ever worked in. But it's not just about watching the show—it's about becoming part of it. 🎭 Imagine stepping into a room as one person and emerging as another, transformed, empowered, and invigorated. That's the odyssey I promise, the journey you'll embark on when you experience my keynote, The Broadway Blueprint™: Building Belonging. This photo? It's me in a moment of pure joy, a snapshot of the energy I bring to every stage. You'll laugh, you might even tear up, but most importantly, you'll participate. Every keynote is a duet with my audience, a shared dance where each step teaches, each movement inspires. With me, learning is not a spectator sport. It's a collaborative art. 🌟 You won't just walk out of the room; you'll stride out, emboldened by new insights, humming the tune of newfound knowledge, ready to choreograph your path to success. Because just like a Broadway show, you'll leave carrying a piece of the story with you, a story that is now yours to tell. Are you ready to join me on this transformative journey? Let's make your next event not just informative, but transformative. Shall we dance? #BroadwayKeynote #TransformationalSpeaking #WendeeLeeCurtis #AudienceEngagement #ParticipatoryKeynote #PersonalGrowth #CommunityThroughConnection #BroadwayBlueprint

Thoughts on Commercial Theatre: 🎭 The Art of Understanding Broadway’s Market Pulse 🎭 Broadway grosses are more than just numbers—they’re a snapshot of market interest, viability, and the potential future of live theater. To get a full picture of the Broadway landscape each week, here are the key stats to watch: 1️⃣ Gross Weekly Revenue: Indicates overall income and demand for a show. 2️⃣ Gross Potential (GP) Percentage: Shows how close a production is to hitting its maximum revenue, often reflecting demand strength. 3️⃣ Average Ticket Price: Gauges market elasticity—are audiences willing to pay more as prices rise? 4️⃣ Capacity Percentage: Consistent 90%+ capacities signal strong audience engagement and staying power. 5️⃣ Week-over-Week Change: Trends in gross, capacity, or ticket price reveal momentum or, potentially, signs of decline. 6️⃣ Previews and Advance Sales: For new shows, these are valuable indicators of market anticipation and future potential. 7️⃣ Discount Usage: High discounting can indicate a slower sales trend, while high attendance with minimal discounts signals strong demand. 8️⃣ Recoupment Status: Tracking shows on track to recoup paints a clearer picture of financial sustainability. 9️⃣ Comparative Analysis: Comparing similar show formats provides insights into market preferences and upcoming trends. 🔟 External Factors: Economic influences, seasonal shifts, or major events (like the Tony Awards) impact ticket sales and audience behavior. By analyzing these metrics week by week, we gain a clear sense of Broadway’s economic health, audience behavior, and the evolving tastes of theatergoers. As the landscape shifts, these insights guide smarter investments and creative decisions, keeping the magic of Broadway alive. ✨ #Broadway #TheaterIndustry #MarketInsights #AudienceEngagement #BroadwayGrosses #TheaterInvesting #TicketSales #ArtsEconomics #EntertainmentIndustry #DataDriven

Check out these key takeaways from our Broadway Audience Series! #audience #research #data