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👉 Did you know that nonprofits can use their Google Ad Grant for branding? Despite common belief, search ads can indeed be an effective tool for nonprofits to build their brand with their Ad Grant. Here's how it works: 🎯 Determine the audience you want to reach. 📄 Create a landing page and ads that cater to this audience. You can even use an existing webpage if it’s relevant. 🔍 Craft ads and keywords that will attract Google Search traffic from your target audience (Remember, your keywords might need to be broader to expand your reach!) Now, here's the game-changer: instead of focusing on traditional conversions, optimize your ads for page scrolls, page visits, and other view-related conversions. By setting up “view” based events as conversions, you can bid more than $2/click for pure traffic, which will generate more visits and likely allow you to utilize more of your ad grant each month. So, don't hold back - nonprofits can, and should, use Google Ad Grants for branding. Have you tried this approach? #Nonprofits #GoogleAdGrant #SearchAds #Branding #DigitalMarketing